MarTech Wiki

Marketing on Blockchain

Blockchain has been around for quite a while but its impact on marketing stilremains unclear. Give this wiki a read to learn more about marketing on the blockchain!

AI and Marketing: How to Take Advantage of it?

Here are some great ways to take advantage of Artificial Intelligence in your marketing stack.

Experiential Marketing

Experiential marketing has been around for quite a while but given the nature of the fierce competition of today, it has never been more important than it is now. Give this wiki a read to learn more about Experiential Marketing!

Marketing in the Metaverse

Have you heard of the term Metaverse and curious about its impact on marketing? Give this wiki a read!

Content Strategy

Ever heard of the term, content is king? So, let’s start creating lots of content and push them out!

Big Data

Whether you like it or not, a lot of companies probably have a lot of information about you (Thank you Facebook).

Brand Activation

Is this another meaningless marketing buzzword? Maybe. But dive deeper into this buzzword and you’ll realise that it’s much more than that.

Market Segmentation

The shotgun approach, the one size fits all, one for all. These techniques unfortunately don’t work very well anymore in the marketing world.

Cloud-Based Marketing Technologies

The cloud. Probably one of the words that had the biggest addition in meaning in the past decade or so.

Customer Relationship Management

An important part of a business is the customer relationship management (CRM), happy customers make good business.

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