– Discuss the latest trends in digital content creation, such as interactive content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

– How effectively does Relationship Marketing facilitate connections with Gen-Z customers?
– In today’s hyper-competitive market, how gamification is integrated into loyalty programs to motivate participation, engagement, and loyalty?
– How to scale up cross-selling and upselling opportunities to an audience who already values you?

– What are some common challenges encountered by companies when integrating data-driven customer experience initiatives into their marketing strategies, & tips on how to effectively address these obstacles.
– How can businesses use predictive analytics and machine learning to anticipate customer needs and deliver proactive personalised experiences?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency?

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How to embrace the chaos of transformation and leverage it to your brand advantage with MarTech?
– How MarTech adapts to Global-Local fusions for better engagement.