Discovering New MarTech Horizons

#VirtualMarTech | APAC TRACK | Livestream | 23 & 24 August, 2022

*Running time: 1:00 p.m. – 4:50 p.m. Singapore Standard Time (GMT+8)*

Agenda Overview

Subject to change

12:30 – 13:15

Chairperson Opening & Panel Discussion | [Emerging Technologies] The Emergence of Identity Solutions – Unified ID 2.0

– What is UID 2.0?
– How does UID 2.0 impact data privacy in APAC?

13:15– 13:35

Keynote Presentation | [Customer Journey] How to Use AI to Create a Real-Time CDP for Omnichannel Personalisation to Increase Customer Lifetime Value

– How Real-time CDP could unify identities
– How to use real-time CDP to orchestrate personalised inbound and outbound engagement across touchpoints for a consistent, frictionless journey
– How do your organisation extract deep customer insights to reimagine customer journey?

13:35 – 14:20

Panel Discussion | [Cookieless] How to Measure Marketing Value in a Cookieless World

– Value measurement in a cookieless world: Are you ready for what’s next?

14:20 – 15:05

Panel Discussion | [Digital Transformation] How Live Streaming and Short Video are Transforming Marketing

– The moving digital ecosystems – away from a social-first to a content-first approach
– How to adjust your strategies to prioritise content and use insights to fuel growth
– The importance of harnessing great creative and proven strategies for success
– How livestreaming adds to this value proposition?

15:05 – 15:25

Keynote Presentation | [Customer Experience] How to Create Conversational AI Chatbots to Increase User Experiences at Scale

– How to train a conversational AI chatbot?
– Why is it important?

15:25 – 16:05

Panel Discussion | [Full-funnel Marketing ROI] How to Conduct Holistic Measurement in Full-funnel Marketing ROI

– What is required to conduct a holistic analysis?
– How to attribute sales to different stages of the funnel?

16:05 – 16:50

Panel Discussion | [Storytelling] The Influence of Culture on Storytelling

– How stories are told around the world
– What ticks the box for Europe vs. APAC

16:50 - 16:55

Chairperson Closing & Day 2 Preview

HELLO WORLD

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers.

This LIVE streaming two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 44+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
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Attendees
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Seniority
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Global Tracks

Registration

Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Marketing Partnerships, APAC, Facebook
[Internet]
Head of Digital Marketing & Communications, Grant Thornton Australia
[Accounting]

Agenda Overview

Subject to change

12:30 – 13:15

Chairperson Opening & Panel Discussion | [Emerging Technologies] The Emergence of Identity Solutions – Unified ID 2.0

– What is UID 2.0?
– How does UID 2.0 impact data privacy in APAC?

13:15– 13:35

Keynote Presentation | [Customer Journey] How to Use AI to Create a Real-Time CDP for Omnichannel Personalisation to Increase Customer Lifetime Value

– How Real-time CDP could unify identities
– How to use real-time CDP to orchestrate personalised inbound and outbound engagement across touchpoints for a consistent, frictionless journey
– How do your organisation extract deep customer insights to reimagine customer journey?

13:35 – 14:20

Panel Discussion | [Cookieless] How to Measure Marketing Value in a Cookieless World

– Value measurement in a cookieless world: Are you ready for what’s next?

14:20 – 15:05

Panel Discussion | [Digital Transformation] How Live Streaming and Short Video are Transforming Marketing

– The moving digital ecosystems – away from a social-first to a content-first approach
– How to adjust your strategies to prioritise content and use insights to fuel growth
– The importance of harnessing great creative and proven strategies for success
– How livestreaming adds to this value proposition?

15:05 – 15:25

Keynote Presentation | [Customer Experience] How to Create Conversational AI Chatbots to Increase User Experiences at Scale

– How to train a conversational AI chatbot?
– Why is it important?

15:25 – 16:05

Panel Discussion | [Full-funnel Marketing ROI] How to Conduct Holistic Measurement in Full-funnel Marketing ROI

– What is required to conduct a holistic analysis?
– How to attribute sales to different stages of the funnel?

16:05 – 16:50

Panel Discussion | [Storytelling] The Influence of Culture on Storytelling

– How stories are told around the world
– What ticks the box for Europe vs. APAC

16:50 - 16:55

Chairperson Closing & Day 2 Preview

What's Different

Top Level Speakers

We only invite senior management level speakers from a range of industries and backgrounds

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Live Streaming

All sessions are live in real time. Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

Previous Sponsors

HELLO WORLD

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers.

This LIVE streaming two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 44+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
0 +
Attendees
0 %
Seniority
0
Global Tracks

Registration

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The Virtual MarTech Summit APAC

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