Discovering New MarTech Horizons

#VirtualMarTech | EUROPE TRACK | Livestream | 23 & 24 August, 2022

*Running time: 12:30 p.m. – 4:50 p.m. Greenwich Mean Time (GMT+0)*

Agenda Overview

Subject to change

12:30 - 13:10

Day 1 Chairperson Opening & Fireside Chat | [Emerging Technologies] Capitalising on the Rise of Disruptive Technologies in Digital Marketing to Understand the Voice of Customer

– How to differentiate between the disruptive technologies and the technologies that disrupt business operations?
– How to balance between emerging and established MarTech tools?
– The best practices of combining targeting with retargeting for higher conversion rates

13:10 - 13:40

Fireside Chat | [Customer Experience] Creating World-Class Digital Customer Experiences

– How to find the best CRM aligning with business objectives?
– How to unlock the potential of customer data with powerful CRM?
– What are the factors to take into account and the data to look for when optimising marketing touchpoints?

13:40 - 14:25

Panel Discussion | [Mobile-First / Customer Journey] Reimagining Customer Journeys by Embracing Mobile-First Experiences

– How to transform mobile customer journey at scale?
– Proven engagement tactics in a mobile-first environment
– What are the changing needs of customers as we shift to the mobile world and how to spot them?

14:25 - 14:45

Keynote Presentation | [Future Trends] Event Marketing New Era - How to use Webinars to Revolutionize Events

– Ideas for creating virtual versions of smaller physical events
– How to build local events and stay virtual?
– Best practices for engaging audiences with digital experiences
– How to leverage digital engagement to drive pipeline and revenue?

14:45 - 15:30

Panel Discussion | [Design Thinking / Digital Experiences] Leveraging Design Thinking for Consumer-Centric Digital Experiences & UX

– How would you define customer-centricity? How does your organization practice customer-centricity?
– How does your organization embrace design thinking to innovate? 
– How do your organization extract deep customer insights to reimagine customer journey?
– What’s the impact of data and digital to your organization? How does data and digital transform your organization from being proactive to being pre-emptive?

15:30 - 16:00

Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement

– How the explosion of community-created content has transformed the way brands can interact with consumers?
– How brands can leverage community-created content to build meaningful relationships with consumers?
– How livestreaming adds to this value proposition?

16:00 - 16:45

Panel Discussion | [Personalisation / Omnichannel Marketing] Integrating Personalisation with Omni-channel Marketing for Impactful Marketing Campaigns & Brand Loyalty

– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation and optimisation in their marketing strategies?

16:45 - 16:50

Chairperson Closing & Day 2 Preview

HELLO WORLD

As the fourth quarter of the year is approaching fast, our next edition of the Global Virtual MarTech Summit Europe track is taking shape. This edition is inspired by the recovery of businesses from the disruptions caused by COVID-19, as we are on the look-out for innovative and cost-efficient ways of rendering the digital marketing transformation efforts sustainable. Many things have changed from the way we work to where we work over the years and businesses seem to have adapted in an agile manner. Hence, it’s time for us to learn from the mistakes and get inspired from the achievements of each other to shape up our strategies for 2023!

This LIVE streamed two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, gamification, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
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Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Head of Digital Engagement, Ocado Group
[Retail]

Agenda Overview

Subject to change

12:30 - 13:10

Day 1 Chairperson Opening & Fireside Chat | [Emerging Technologies] Capitalising on the Rise of Disruptive Technologies in Digital Marketing to Understand the Voice of Customer

– How to differentiate between the disruptive technologies and the technologies that disrupt business operations?
– How to balance between emerging and established MarTech tools?
– The best practices of combining targeting with retargeting for higher conversion rates

13:10 - 13:40

Fireside Chat | [Customer Experience] Creating World-Class Digital Customer Experiences

– How to find the best CRM aligning with business objectives?
– How to unlock the potential of customer data with powerful CRM?
– What are the factors to take into account and the data to look for when optimising marketing touchpoints?

13:40 - 14:25

Panel Discussion | [Mobile-First / Customer Journey] Reimagining Customer Journeys by Embracing Mobile-First Experiences

– How to transform mobile customer journey at scale?
– Proven engagement tactics in a mobile-first environment
– What are the changing needs of customers as we shift to the mobile world and how to spot them?

14:25 - 14:45

Keynote Presentation | [Future Trends] Event Marketing New Era - How to use Webinars to Revolutionize Events

– Ideas for creating virtual versions of smaller physical events
– How to build local events and stay virtual?
– Best practices for engaging audiences with digital experiences
– How to leverage digital engagement to drive pipeline and revenue?

14:45 - 15:30

Panel Discussion | [Design Thinking / Digital Experiences] Leveraging Design Thinking for Consumer-Centric Digital Experiences & UX

– How would you define customer-centricity? How does your organization practice customer-centricity?
– How does your organization embrace design thinking to innovate? 
– How do your organization extract deep customer insights to reimagine customer journey?
– What’s the impact of data and digital to your organization? How does data and digital transform your organization from being proactive to being pre-emptive?

15:30 - 16:00

Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement

– How the explosion of community-created content has transformed the way brands can interact with consumers?
– How brands can leverage community-created content to build meaningful relationships with consumers?
– How livestreaming adds to this value proposition?

16:00 - 16:45

Panel Discussion | [Personalisation / Omnichannel Marketing] Integrating Personalisation with Omni-channel Marketing for Impactful Marketing Campaigns & Brand Loyalty

– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation and optimisation in their marketing strategies?

16:45 - 16:50

Chairperson Closing & Day 2 Preview

What's Different

Multi-Tracks

Two regions, two days covering APAC & Europe

Live Streaming

All our sessions are in real-time, allowing you to join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Previous Sponsors

HELLO WORLD

As the fourth quarter of the year is approaching fast, our next edition of the Global Virtual MarTech Summit Europe track is taking shape. This edition is inspired by the recovery of businesses from the disruptions caused by COVID-19, as we are on the look-out for innovative and cost-efficient ways of rendering the digital marketing transformation efforts sustainable. Many things have changed from the way we work to where we work over the years and businesses seem to have adapted in an agile manner. Hence, it’s time for us to learn from the mistakes and get inspired from the achievements of each other to shape up our strategies for 2023!

This LIVE streamed two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, gamification, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
0 +
Attendees
0 %
Seniority
0
Global Tracks

Registration

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Complimentary On-Demand

Can’t make the date? Every ticket will get free on-demand until 28th August, just register a pass to get this!