XingYu Chen
Greater China Hong Kong & Taiwan IT Head & Business Information Security Lead, P&G
[Manufacturing]
Navigating Headwinds with Marketing & Technology
In-Person | Hong Kong | 6 July 2023 | #TheMarTechSummit
The Langham Hong Kong
Early Bird Sale Now On
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Why Attend
In this fast-paced and rapidly evolving environment, it is more important than ever to stay ahead of the curve and navigate the headwinds that come with change. This year’s MarTech Summit Hong Kong , we come with brand new speakers line-up and agenda filled with panel discussions, fireside chats, keynote presentations & more!
A guaranteed 85% attendance of people in senior leadership roles, ensuring you will learn and network with the likes of C-suites, Heads, Directors, etc.
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This summit is designed for Senior-Level executives in functions such as:
Marketing & Technology | Customer Experience (CX) & Engagement | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | Innovation | Social Media | Content Strategy & Storytelling | CRM | Performance Marketing | Automation | Digital Transformation | Metaverse | Gamification
Confirmed Speakers
Interested in speaking at The MarTech Summit? Please contact Lin at lduan@themartechsummit.com for details.
Chirag Desai
Head of IT Digital & Channels Solutions, The Hong Kong Jockey Club
[Non-profit Organizations]
Desmond Phua
Head of Digital Platforms, Group Customer & Strategy, Home Credit Group
[Financial Services]
Alan To
Regional ESG Marketing Director: Asia, Pacific, Middle East & Africa, S&P Global Sustainable1
[Financial Services]
Isla Yu
Head of Customer Experience Strategy, Greater China, Qualtrics
[Software Development]
What's Different?
80:20 RATIO INDUSTRY PARTICIPANTS
Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with
INTENSIVE ONE-DAY AGENDA
A deep dive into different MarTech themes, valuable use cases and latest trends
IN-PERSON NETWORKING
Breaks throughout the day including a buffet lunch at the Sky Lounge, maximising your F2F networking experience
LIMITED SOLUTION PROVIDER SLOTS
Less than 20% of the speaking slots are offered to TOP services providers to give cutting edge insights & solutions
Topics
Although we have general themes, each summit agenda is entirely different from one another, both in sessions and speakers.
Data-Driven Marketing
01. First-Party Data
02. Customer Data Optimisation
03. Data Contextualisation
04. Full-Funnel Marketing ROI
05. Data Privacy in a Cookieless World
06. Marketing Mix Optimisation
Customer Experience & Engagement
01. Engagement with Unified Data
02. Marketing Ecosystem
03. Omni-Channel Marketing
04. Digital Storytelling
05. Multi-Types of Contents
06. Social Media Marketing
Emerging Marketing Technologies
01. Location-Based Experience
02. Influencer Marketing Tools
03. Marketing Automation
04. Web 3.0 & Metaverse & NFTs
05. Capitalise on Disruptive Technologies
06. Leverage Multi-Types of Content
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Workplace & Cybersecurity
04. ML & AI in Marketing
05. Digital Sustainability
06. The Impact of Data Mining/Mapping
Sponsor Video
Charities We Support
Who's Attending
