On-Demand – The MarTech Summit DX London, 24 May 2022

09:10 - 09:55

Panel Discussion | [Customer Centricity / Data Democratisation] Championing a Culture of Customer-Centricity through Organisation Wide Data Democratisation with CDP

– The role of CDP in data democratisation
– How CDP influences the culture of customer centricity

Richard Barham

Head of Digital Performance & Analytics

Rosanna Badalamenti

Marketing & Communication Director

Kate Scott

Head of Proactive Comms Transformation

Joana Tene

Global Head of MarTech

09:55 - 10:40

Panel Discussion | [Digital Experience + Personalisation] How to Navigate the Opportunities and Overcome the Challenges of a Connected Digital Experience

– How to continue raising the bar to keep up with the expected digital-first experiences
– Unifying channels to improve customer personalised experiences through automation

Jonathan Fisher

Chief Marketing Officer

Keith White

Head of Digital Experience

Vanessa Lovatt

Chief Evangelist

10:40 - 11:10 | Coffee Break

11:10 - 11:55

Panel Discussion | [Storytelling + Community Building] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement to grow your Brand Community

– Crafting a captivating brand story that will resonate with your audience and help build connections
– How a brand community can be the intersection of your storytelling marketing strategy

Heike O'Leary

Chief Marketing Officer

Anoo Mehmi

Global Digital Marcomms Lead

Nicky Davies

Director of Marketing Programmes, EMEA

Clare Beaumont-Adam

Head of Brand & MarComms

11:55 - 12:10

Lightning Talk | [Digital Transformation] How to Accelerate your DX to Keep Pace and Move with the Constant Evolving Customer Demands

– Focusing on the four pillars of digital transformation for your DX: technology, data, process, and organisational change
– What happens when the customer demands aren’t determined by the customer?

Sagar Shah

Global Digital Marketing Director

12:10 - 12:55

Panel Discussion | [Content Marketing Strategy] How to Ensure Brand & Content Consistency on a Global Scale

– Ensuring an agile content strategy aligning with your brand
– The key for consistent branding and ever-evolving content strategies

Sebastian Picklum

Director Product Management, Extensions

Nick Rose

Head of Brand, Marketing and Digital Communications

Georgina Peters Venzano

Chief Marketing Officer

Gauri Jaisingh

Sr. Director Brand and Content Strategy

12:55 - 13:55 | Lunch & Networking

13:55 - 14:40

Panel Discussion | [Brand Affinity] Powering Brand Affinity through Data Insights and Enhancing Customer Loyalty

– How to apply cutting-edge digital storytelling and content to unlock customer loyalty
– Cultivating an authentic brand voice that aligns with organisational values and encourages genuine customer engagement

Ross Duncton

Head of Marketing & Direct

Amitabh Apte

Vice President Global Chief Information Officer – Pet Nutrition

Richard De Villa

Head of Marketing, UK and Europe

Diana Comsa

Global Head of Customer Data

14:40 - 15:00

Keynote | [Data Democratisation] How can Centralised Product Data Create Value Along the Whole Supply-Chain for Retailers & Brands & Strengthen their Digital Positioning Whilst Ensuring Sustainability?

– How to create contextualised customer experiences
– Connecting product content through the value-chain
– Reducing return-rates and prove carbon neutrality

Michael Smee

International Account Executive

15:00 - 15:45

Panel Discussion | [Emerging Tech] The Digital Transformation Paradox: Using Technology to Create Human Experiences

– What is relevant today is obsolete tomorrow. Working together to fix the missing pieces of the jigsaw puzzle through smart technologies that drive digital strategies and sales
– Anticipate disruptive technologies that apply to the region and boost business operations
– Bridge the gap between humanisation, personalisation and technology

Grace Smart

Senior Solutions Consultant

Jet Lali

Chief Digital Officer

Natalia Di Palma

Head Of Digital Marketing

15:45 - 16:15 | Coffee Break

16:15 - 16:35

Keynote | [Disruptive Technology] How to Future Proof Your Digital Advertising with MADtech (MarTech + Adtech + Deeptech)

– How to Unify Ad Activation & Reporting Silos; Simplify Ad planning and execution workflows; and Build Real-time Dashboards that connect all the dots
– How to Enable 1st Party data targeting through partners as more; Build Single view of customer; and Enable AI/ML Led Automations to drive data drive results

Rajiv Dingra

Founder & CEO

16:35 - 17:20

Panel Discussion | [Content Marketing] Leveraging Digital Transformation to Elevate Customer Satisfaction through Content Marketing Strategies

– How can companies apply digital transformation principles to elevate content marketing strategies?
– How to align brand voice across different platforms such as social media, email marketing & content?

Yolanda Valery Gil

Head of Digital Engagement

Bindia Sidar

Head of Digital Marketing – B2B

Tom Kelleher

Acting Director of Technology – MarTech & Data

Tom Newman-Young

Chief Marketing Officer

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