Agenda – The MarTech Summit DX London, 24 May 2022

Day 1

8:15 - 9:00 | Arrival & Registration

General Sessions - Main Track

9:00 - 9:15

Chairperson Introduction & Overview

9:15 - 9:40

Keynote | How to Navigate Along the Opportunities and Overcome the Challenges of a Connected Digital Experience

– How to continue raising the bar to keep up with the expected digital-first experiences
– Unifying channels to improve customer personalised experiences

09:40 - 10:25

Panel Discussion | Championing a Culture of Customer-Centricity through Data Democratisation Across All Levels of the Organisation

– Creating a connected digital experience
– How to navigate the opportunities and challenges of a DX redesign

10:25 - 10:40

Lightning Talk | How We Used AI to Optimise Our Marketing

– Understanding AI in marketing: Acquisition & paid media
– The challenges of AI for Personalisation

10:40 - 11:10 | Coffee Break

11:10 - 11:35

Keynote | Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement to grow your Brand Community

– Crafting a captivating brand story that will resonate with your audience and help build connections
– How a brand community can be the intersection of you storytelling marketing strategy

11:35 - 11:50

Lightning Talk | How to Accelerate your DX to Keep Pace and Move with the Constant Evolving Customer Demands

– Focusing on the four pillars of digital transformation for your DX: technology, data, process, and organizational change
– The importance of a clear DX roadmap

11:50 - 12:20

Fireside Chat | Building Unforgettable Digital Experiences with Innovative Platforms

– Using digital experience platforms to interact with customers
– Customer Data Platforms (CDP) and how they consolidate content, context and data to deliver AI/ML experiences in BFSI landscape?

12:20 - 12:40

Morning Speakers Group Q&A Session

12:40 - 14:00 | Lunch & Networking

14:00 - 14:15

Audience Voice

14:15 - 14:40

Keynote | How to Scale Personalised Content Marketing Using AI

– Practical tips on how to truly deliver personalised content and story-telling using AI
– How machine learning and AI can drive your customer journey

14:40 - 15:10 |

Fireside Chat | Powering Brand Affinity through Data Insights and Enhancing Customer Loyalty

– How to apply cutting-edge digital storytelling and content to unlock customer loyalty
– Cultivating an authentic brand voice that aligns with organisational values and encourages genuine customer engagement

15:10 - 15:40 | Coffee Break

15:40 - 16:10

Fireside Chat | Leveraging Digital Transformation to Elevate Customer Satisfaction through Content Marketing Strategies

– How can companies apply digital transformation principles to elevate content marketing strategies?
– How to align brand voice across different platforms such as social media, email marketing & content?

16:10 - 16:30

Lightning Talk | Successful Tactics on How to Prioritise Next Generation CX & DX

– Designing digital and customer experiences that “Flow + Convert + Build Loyalty”
– Intelligent customer experiences through data insights

16:30 - 17:15

Panel Discussion | Our CX Strategy and Marketing Priorities for Q3 & Q4 2022

– Re-thinking content marketing in a post-crisis future
– Next generation MarTech trends, capabilities, and strategies

17:15 - 19:00 | Networking Drinks

End of Summit

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