– How to continue raising the bar to keep up with the expected digital-first experiences
– Unifying channels to improve customer personalised experiences
– Creating a connected digital experience
– How to navigate the opportunities and challenges of a DX redesign
– Understanding AI in marketing: Acquisition & paid media
– The challenges of AI for Personalisation
– Crafting a captivating brand story that will resonate with your audience and help build connections
– How a brand community can be the intersection of you storytelling marketing strategy
– Focusing on the four pillars of digital transformation for your DX: technology, data, process, and organizational change
– The importance of a clear DX roadmap
– Using digital experience platforms to interact with customers
– Customer Data Platforms (CDP) and how they consolidate content, context and data to deliver AI/ML experiences in BFSI landscape?
– Practical tips on how to truly deliver personalised content and story-telling using AI
– How machine learning and AI can drive your customer journey
– How to apply cutting-edge digital storytelling and content to unlock customer loyalty
– Cultivating an authentic brand voice that aligns with organisational values and encourages genuine customer engagement
– How can companies apply digital transformation principles to elevate content marketing strategies?
– How to align brand voice across different platforms such as social media, email marketing & content?
– Designing digital and customer experiences that “Flow + Convert + Build Loyalty”
– Intelligent customer experiences through data insights
– Re-thinking content marketing in a post-crisis future
– Next generation MarTech trends, capabilities, and strategies