Facebook rebranded to ‘Meta’ in October 2021, and announced that the metaverse would be its new focus moving forward, with CEO Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’.

People are already becoming more aware of the metaverse; roughly half of adults (52%) in 29 countries, particularly younger generations, say they are acquainted with the metaverse, and many believe that these experiences will have a significant impact on our entertainment, learning, and working lives over the next couple of years.

Discussion Points:
1️⃣ How to better define the metaverse?
2️⃣ Will the metaverse be ‘the next internet’?
3️⃣ What should marketers consider in their brand’s approach?

How it Works: A 15-minute talk to set the scene followed by a 45-minute facilitated roundtable discussion with both speakers & attendees participating. Thoughts & key takeaways will be shared and discussed in groups of 8.

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Discussion Points:
1️⃣ The Value Exchange Economy for Acquisition and Enrichment: Turning an unknown customer into a known customer, then learn all there is to know about them by employing a value exchange
2️⃣ Engage Beyond the Transaction: Creating meaningful moments between your brand and customer that goes beyond the transaction and offering real value
3️⃣ Next-Gen Personalisation: Delivering unique experiences that are informed by more than primary identity data
4️⃣ Build Brand Advocates: Driving loyalty beyond points and tiers to incentivise repeat purchases, cultivate emotional loyalty and fuel retention

Learn acquisition strategies that engage modern consumers and retention strategies that build trust and loyalty and drive lifetime value through—an interactive session between panellists and attendees. Everyone will be able to push questions/comments; our speakers will answer them in real-time with relevant cases & examples.

How it Works: A 20-minute talk to set the scene followed by a 40-minute facilitated roundtable discussion with both speakers & attendees participating. Thoughts & key takeaways will be shared and discussed in groups of 8.

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Discussion Points:
1️⃣ What are the most important departmental relationships for marketing, and why?
2️⃣ Bridging gaps between marketing and technology: how to encourage team diversification and determine which technologies & skills to match your marketing culture
3️⃣ Success stories of digital marketing up-skilling in your organisation
4️⃣ How do we design teams contribute with the best technical skills and strongest business minds for MarTech?

When we think of building consumer trust people often think about connection, transparency and delivering a great product or service. Many also think of things like consent, the value exchange, ‘not being creepy’. Increasingly, the role of data ethics is becoming an important part of what consumer (and employees) expect from us to build trust.

Discussion Points:
1️⃣ The role of ethics and trust in building better outcomes for your organisations and your consumers.
2️⃣ What does ‘good’, ‘not good’ and everything in between look like?
3️⃣ What does the future hold given the explosion of technological developments, use of AI, the Metaverse…

How it Works: A 20-minute talk to set the scene followed by a 25-minute facilitated roundtable discussion with both speakers & attendees participating. Thoughts & key takeaways will be shared and discussed in groups of 8.

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Discussion Points:
1️⃣ Ways to collect and research for accurate customer data
2️⃣ Use cases of learning from data insights to understand your customer
3️⃣ How to create a single customer view using the data you collected and validated
4️⃣ How to use customer scores in real-time to deliver personalised experiences
5️⃣ How to build organisation alignment
6️⃣ How we utilised customer data for rigorous persona research and ultimate personalisation of content?

There is power in giving. Therefore, we encourage all of our delegates to give. Give something that is more valuable than money. Their knowledge.

All delegates will be allocated a charity case study and a real-time issue that this not-for-profit company are currently facing, over a delicious meal.

With this knowledge, delegates will be working together to compile a proposed solution that we will then be presented back to the charity to implement. The aim of this role play challenge is for all of us to go back to basics and be reminded of the fundamentals of the industry, whilst making a real impact to society.