Executive Roundtable: Taking a Single-Customer View Towards Your Data Strategy: Connecting the Online and Offline Journey 

Live Session Ended

Taking a Single-Customer View Towards Your Data Strategy: Connecting the Online and Offline Journey

Today’s customers value personalisation and want a brand to know more about them in order to provide content of value and interest.
A single customer view is the foundation that makes an organisation’s relationship with customers experiential rather than transactional, obtaining a comprehensive view of customers by leveraging data from various touchpoints in a customer’s journey. For organisations to be successful in today’s ever-changing customer demands and needs, it is paramount for companies to understand and act on their customer’s entire experience by connecting data across every device and channel.

In this roundtable we will discuss:

01. Does anyone have a specific example of an initiative that you have rolled out recently to unify customer data sources and breakdown silos that worked or didn’t work? What does success look like for you? 
02. Getting technology to speak together in real-time to orchestrate and unify customer data online and offline is challenging, what is your experience in getting them to work together or finding success? 
03. How are you addressing and managing risk, governance, security and compliance with a single-view of customer data? Are you confident in your data foundation to meet audit, compliance, regulatory and consent management requirements? 
04. What are your future plans for your customer data with the third-party data phaseout and signal loss? How do you think it will impact how you execute your digital marketing strategies and how you capture your customer’s interaction data and touchpoints? 

The virtual roundtable has a limited 14 seats for Marketing, Digital, Data & Engineering, CRM Leaders based in APAC. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.

Moderators

Nick Dennis

Regional Vice President Solutions Consulting

With a data and marketing background, Nick has worked in digital marketing for over 15 years. His experience in several martech start-ups and global marketing clouds has helped put a great perspective on what customer experience focused organisations need to focus on to be successful. Spoiler alert, both technology & data play a key role to help enable that success, along with people, process & culture.
As the RVP of Solution Consulting across APJ, Nick spends a lot of his time explaining to friends what that exactly means – yet still ending up confusing them!
An expat-Brit, Nick loves spending time with his family and dog, taking in the amazing sights of Australia & New Zealand!

Mark Van Den Haak

VP of Sales

Mark Van Den Haak is a data-driven marketer, passionate about all things digital and data. Currently acting as the VP of Asia at Tealium, with a laser eye focus on supporting brands in their data transformation journey. Tealium collects and unifies customer data, from web, mobile, offline, and IoT devices, and consolidates this into a single customer view that is then distributed in real-time to other technologies. With Tealium brands can connect with their customers. Tealium supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.
Prior to Tealium, Mark was the VP of Sales at Dynamic Yield APAC, and Sales Director ASEAN at Oracle Marketing Cloud.

THE ROUNDTABLE

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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