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This is part of The MarTech Summit London, November 2025
Discover how to harness proprietary data and AI-led creativity to expand your audience reach, generate actionable insights, and build personalised campaigns at scale. This hands-on workshop guides brand leaders, strategists, creatives, and marketers through real-world challenges, demonstrating how AI, data, and human prompting can turn niche audiences and business problems into bold, executable creative ideas.
Key Takeaways:
✅ Learn how to unlock insights for niche, emerging, or hard-to-reach audiences using real and synthetic data.
✅ Gain a practical approach for turning insights into execution-ready creative ideas quickly.
✅ Get hands-on experience with AI-powered prompting to generate better, bolder concepts.
✅ Understand how data-driven insights give creative permission to be more confident and innovative.
✅ Walk away with ideas and starters you can use or refine immediately for campaigns or pitches.
The workshop will be highly interactive: participants will explore prebuilt audience briefs, collaborate in small groups to generate ideas, and share outputs with peers, leaving with actionable insights and inspiration to apply AI-driven creativity in their own teams.
The breakout workshop has a limited 15 seats for Senior-Level Industry Leaders from the field of Marketing from major brands who are based in Europe. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.
Mark Himmelsbach is a founding partner of Episode Four and the Creative AI product RYA, working with brands including Visa, AT&T, Adobe, and Goldman Sachs. He has held senior roles at agencies like Ogilvy, BBDO, and PHD, delivering award-winning work including Cannes Lions and Effies. Previously a strategy consultant for the US Federal Government, Mark holds a BA from Georgetown and an MBA from Kellogg. He lives in Pelham, NY with his family and their Golden Retriever.
This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.
Limited seats with intensive & in-depth F2F networking experiences.
The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
Sponsorship Opportunities:
sponsor@themartechsummit.com
Delegate Registration:
marketing@themartechsummit.com
General Enquiry:
hello@themartechsummit.com
