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This is part of The MarTech Summit Asia 2026
New research from The Institute of Practitioners in Advertising (IPA) released at the end of 2025 is one of the first studies to quantify the ROI of influencer marketing. The findings show that while influencer marketing is growing rapidly, it often underperforms in the short term, with stronger returns only emerging over the long term. Results also vary widely, highlighting that campaign success depends heavily on planning and execution. A key factor is content quality: influencer content that fails to put the brand or product at the centre does little to build brand value. As audiences increasingly view brand and influencer content in the same way, brands must hold influencers to higher standards of strategic and creative quality.
This breakout roundtable discussion is a chance for us to discuss and learn from our experiences with Influencer Marketing.
The breakout roundtable has a limited 20 seats for Senior-Level Industry Leaders from the field of Marketing from major brands who are based in APAC region. Please apply for your seats, our team will get back to you within 24 hours to confirm your place.
Deep and relevant experience in Consumer Insights, with experience working at both agency and client side of the business. Strong believer in a driving a holistic business understanding, and the role of Insights within the business narrative. Proven to deliver impact, working on regional category and global brand teams.
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This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.
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Limited seats with intensive & in-depth F2F networking experiences.
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The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!
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Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
Sponsorship Opportunities:
sponsor@themartechsummit.com
Delegate Registration:
marketing@themartechsummit.com
General Enquiry:
hello@themartechsummit.com
