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Private Executive Luncheon:
Transforming Marketing and Customer Service with Generative AI

Wednesday, 10 July 2024 | 12:00 - 14:00 Hong Kong Time (GMT+8) | Mandarin Oriental Hong Kong, Central, Hong Kong

Transforming Marketing and Customer Service with Generative AI

Discover how Generative AI is revolutionising marketing and customer service by delivering personalised, real-time experiences through a seamless blend of traditional and Generative AI capabilities. Learn how this cutting-edge technology is supercharging every stage of the content supply chain, from ideation to distribution. Ready to start your GenAI journey? Let us guide you through the essential steps to harness the power of Generative AI for your business.

1. Putting Generative AI to Work in Customer Service: How to combine traditional and Generative AI capabilities to deliver the personalised, real-time experiences customers want.

2. The Revolutionary Content Supply Chain: How Generative AI can help marketers supercharge every stage of content creation.

3. How to Get Your GenAI Journey Started: Steps to embark on a successful Generative AI journey.

Join us to take the first step towards innovation and explore how Generative AI can transform your marketing and customer service!



12:00: Door Opens – Registration

12:30: Welcome Address & Self-introduction

12:45: IBM’s Opening Presentation

12:55: Lunch & Group Discussion

13:55: Closing Remarks & Feedback Collection

14:00 onwards: Departure (Participants are welcome to stay behind for networking)

The Private Executive Luncheon has a limited 15 seats for Marketing and Customer Service fields who are based in Hong Kong. Please register to attend this luncheon below, and our team will get back to you within 24 hours to confirm your place.

Speakers & Moderators

Mimi Poon

General Manager, IBM Hong Kong

Priscilla Kim

Vice President, Marketing & Communications, IBM Asia Pacific

Sony Angel Han

Interactive Experience Service Line Leader, IBM Consulting HK

Peter Lee

Chief Technology Officer, IBM Hong Kong

Why Join This Roundtable?

Who's Attending

Confirmed attendees include C-level, VP, & Director from the following companies:


The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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