On-Demand – The MarTech Summit Singapore, 27 & 28 April 2022

09:05 - 09:20

Keynote Presentation | [Personalisation] Personalisation: Art, Augmented Reality & Conservation

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves cusomter experience so as to strengthen engagement

Vivek Kumar

Chief Marketing Officer

09:20 - 09:45

Fireside Chat | [Customer Engagement] How Exceptional Brands Create Brilliant Customer Engagement to Drive Business Growth

– What superior customer engagement looks like from exceptional brands
– Three levels of maturity to reach your business goals through customer engagement

Magith Noohukhan

Customer Engagement Evangelist

Jarrett Wong

Head of Martech and Mobile Marketing

09:45 - 10:30

Panel Discussion | [Digital Transformation] How “Smart” we Leveraged MarTech for Digital Transformation

– Smart technologies that drive digital strategies and sales
– Anticipate disruptive technologies that apply to the region and boost business operations

Sarah Matthews

Group Head of Media Partnerships APAC

Ashish Shukul

Director Communications and Marketing Asia Pacific

Saket Jha

Chief Revenue Officer, APAC & META

Spencer Wong

Director of Business Development

10:30 - 11:00 | Networking Coffee Break | Exhibition Area - Summit 2

11:00 - 11:40

Panel Discussion | [Internal Alignment] How we Overcame Obstacles between Marketing and Technology and Built for Greater Alignment

– How to increase customer satisfaction with continually-enhanced brand experience
– How to rethink the current experience delivered to customers and improve it

Smita Kumar

Digital Capabilities and Marketing Execution Leader

Pankaj Agarwal

Director, Center of Competency, Services

Parth Patel

Marketing Thought Leader

11:40 - 12:00

Keynote Presentation | [Virtual Platforms] Driving Audience Engagement in The Digital First Era

– How to foster audience interaction and engagement
– Best practices on how to increase your conversions
– How to build in opportunities to draw out buyer signals

Connie Yee

Regional Vice President, APAC Commercial

12:00 - 12:45

Panel Discussion | [Social Media & Influencer Marketing] Successful Tactics for Influencer Marketing across Social Media Platforms

– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

Arun Rawat

Head of Growth, E-commerce, APAC

Nishita Lalvani

Sr. Country Marketing Manager, SEA and India

Jaspreet Kaur

Head of Marketing

12:45 - 14:05 | Lunch & Networking | Exhibition Area - Summit 2

14:05 - 14:25

Keynote Presentation | [Digital Transformation & Growth] The Power of Work Management to Drive Successful Campaigns

– How to drive alignment and visibility in cross-team collaboration in the campaign management process
– 4 key ways to create an impactful campaign plan with speed and effectiveness

Geana Barbosa

Head of Southeast Asia

14:25 - 15:05

Panel Discussion | [Customer Experience / Customer Data] Leveraging Customer Data Platform (CDP) to Optimise Customer Experience

– Why it is important to implement CDP now and what is driving the urgency?
– Tips on picking the right CDP for your business
– Personal experiences in optimising customer experience with the use of CDPs

David Harling

Chief Marketing Officer, APAC

Prashant Agarwal

Head of Digital, Customer & Ecosystems Marketing

Devendra Shivhare

Head (Director) of Marketing Technologies, Asia Pacific

Suresh Ramaswamy

Director, Customer Experience

15:05 - 15:25

Keynote Presentation| [Privacy-First Marketing] Future-Proofing Your Marketing in a Privacy-Safe Era

– The marketing world is being upended by privacy shifts in consumer behaviour, technology and regulations
– Every brand must be aware of this new reality and take action today or be left behind and face bad PR or worse, significant penalties from local authorities
– Explore the paradigm shift, and share concrete solutions to help brands in APAC become future-fit for a privacy-first marketing era

Benjamin Poole

Head of Singapore Office

15:25 - 15:55 | Networking Coffee Break | Exhibition Area - Summit 2

15:55 - 16:40

Panel Discussion | [PPC Marketing] Measuring and Maximising Digital Marketing ROI: Ensuring Transparency and Protection against Invalid Traffic

– Strategies for measuring results and increasing transparency in an online environment where ad fraud and invalid traffic can skew results
– How to mitigate Invalid traffic, issues in attribution models, and how to ensure that marketers see maximum returns on their ad spend
– Gain insights into emerging digital marketing challenges and strategies for combating threats to marketing success

Oliver Budgen

Founder & CEO

Matt Sutton

Chief Revenue Officer

Chrysa Soon

Senior Director, Client Solutions

Tom Simpson

SVP APAC

16:40 - 17:00

Keynote Presentation | [Hybrid Events] Hybrid Events – Make it Count: Optimizing the Attendee Journey Through Data

– Networking vs. Learning – what matters most?
– Merging online and onsite experiences – is that even possible?
– How to personalize the user journey, at scale?

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

Tal Tzaig

Virtual Events Platform Solution Director

17:00 - 17:40

Fireside Chat | [Customer Centricity] How we Shifted Organisational Culture to be More Customer-Centric

– How to uncover organisation barriers to customer-centricity
– Reshaping organisation and decision-making processes to create bidirectional flow of information and insight

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

Joel Carpenter

Divisional Director, Marketing – Asia

Danny Han

Vice President & Head of Asia Strategy

17:45 - 18:40 | Networking Drinks | Exhibition Area - Summit 2

We're back in Singapore in October! More information here

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