– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves cusomter experience so as to strengthen engagement

– What superior customer engagement looks like from exceptional brands
– Three levels of maturity to reach your business goals through customer engagement

– Smart technologies that drive digital strategies and sales
– Anticipate disruptive technologies that apply to the region and boost business operations

– How to increase customer satisfaction with continually-enhanced brand experience
– How to rethink the current experience delivered to customers and improve it

– How to foster audience interaction and engagement
– Best practices on how to increase your conversions
– How to build in opportunities to draw out buyer signals

– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

– How to drive alignment and visibility in cross-team collaboration in the campaign management process
– 4 key ways to create an impactful campaign plan with speed and effectiveness

– Why it is important to implement CDP now and what is driving the urgency?
– Tips on picking the right CDP for your business
– Personal experiences in optimising customer experience with the use of CDPs

– The marketing world is being upended by privacy shifts in consumer behaviour, technology and regulations
– Every brand must be aware of this new reality and take action today or be left behind and face bad PR or worse, significant penalties from local authorities
– Explore the paradigm shift, and share concrete solutions to help brands in APAC become future-fit for a privacy-first marketing era

– Strategies for measuring results and increasing transparency in an online environment where ad fraud and invalid traffic can skew results
– How to mitigate Invalid traffic, issues in attribution models, and how to ensure that marketers see maximum returns on their ad spend
– Gain insights into emerging digital marketing challenges and strategies for combating threats to marketing success

– Networking vs. Learning – what matters most?
– Merging online and onsite experiences – is that even possible?
– How to personalize the user journey, at scale?

– How to uncover organisation barriers to customer-centricity
– Reshaping organisation and decision-making processes to create bidirectional flow of information and insight