Previous Agenda – The MarTech Summit Singapore
27th October 2022

08:15 - 08:50 | Arrival & Networking Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

Lin Duan

Head of Events, The MarTech Summit Team

Marion Micoud

Managing Director Asia, CBA Design

09:00 - 09:25

Fireside Chat | [Marketing Trends] What Does It Take to Build a Successful Marketing Organisation in APAC?

– Nuances, challenges and opportunities marketers and brands face in APAC, from technology to talent and everything in between
– Marketing organisation structures (for both global companies with regional teams and companies headquartered in APAC), go to market strategies and formulas for success in APAC

Kat Warboys

Marketing Director, APAC, HubSpot

Sarah Tucker

Head of Marketing, APAC – Enterprise, LinkedIn Marketing Solutions, LinkedIn

Amanda Margariti

Senior Partner Manager,

09:25 - 09:45

Keynote | [Digital Marketing Transformation] Tips to Accelerate Marketing and Creative Processes

– 6 tips for marketing leaders and teams to overcome marketing and creative operational challenges to deliver impactful campaigns in 2023
– From handling an overload of creative and content requests, reviewing and approving efficiently, driving cross-departmental projects and managing high volumes of work, we’ll share with you how to optimise your marketing teams in time for 2023 planning

Gavin Waston

Industry Lead Marketing & Creative,

09:45 - 10:25

Panel | [Marketing Mix Optimisation] Modelling Your Brand’s Future: What’s in Today’s Marketing Mix Optimisation

– The continuous development of the Marketing Mix Model to reach full-funnel marketing and boost ROI
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns across various channels

Vishy Ramaswamy

Senior Marketing Director, Johnson & Johnson Consumer Health

Mukesh Patnaik

GM Marketing, Olam

Imran Khan

Data Analytics & Insights Lead, AMEA – Cereals, Kellogg Asia Pacific

Chris Parker

Managing Director & APAC Lead, Tagger Media

10:25 - 10:45

Keynote | [E-Commerce Marketing] Driving Profitability for E-Commerce in Emerging Markets

– How SHAREit is creating an infrastructure to power the growth of E-commerce through our unique data sets?
– Creating new user scenarios to entice users, converting dormant users to active ones and drive purchases

Adrien Kwong

Global Monetization Solutions VP, SHAREit

10:45 - 11:15 | Networking Coffee Break

11:15 - 11:40

Fireside Chat | [Metaverse] Welcome to the Metaverse: Creating an Immersive Brand Experience and Customer Engagement

– Current stage of Web 3.0 and Metaverse in Marketing
– Use cases of implementing Web 3.0 & Metaverse
– What organisations should not be doing with Metaverse in their marketing campaigns / strategies

Terrence Tang

VP, Emerging Products, Mandai Wildlife Group

Ji Ching Tang

APAC Category Head, Feminine Care, Kimberly-Clark

11:40 - 12:00

Keynote | [Conversational Commerce] Driving Higher-Quality Conversations Across the Customer Journey

– Scale personalization from Discovery to Consideration and Re-engagement
– Build conversations that help you keep and stay closer to your customers and prospects
– Deliver offers across the full customer purchase funnel to improve the customer experience

Ashley Hotta

Enterprise Business Messaging, Global Business Solutions, Meta

12:00 - 12:40

Panel | [Right Housing] Finding the Right Way: Partner-led, Hybrid, or Fully In-House to Build your Customer Experience Strategy

– Best practices for engaging audiences with digital experiences
– How to leverage digital engagement to drive pipeline and revenue?

Saurabh Patel

Group Head of Marketing, IHH Healthcare

Mey Wong

Head of Client Experience, StashAway

Roberta Biandolino

Head, Brand Media & Procurement (APAC), foodpanda

12:40 - 13:00

Keynote | [Privacy Readiness] The APAC Privacy Imperative – Uncovering Opportunities for Growth Through Privacy Readiness

– Insights on consumer attitudes, business readiness, and the growth opportunities surrounding the present privacy moment based on research findings from APAC in 2022
– The current state of privacy readiness in the region, and lessons learned from leading businesses adopting a test-and-learn mindset toward investments in privacy readiness
– How recent developments, including COVID-19 and changes in the technology environment have accelerated evolution in the digital ads ecosystem

Mike Katayama

Ads Privacy External Engagement Lead, Go-To-Market, Google

13:00 - 14:00 | Networking Buffet Lunch

14:00 - 14:40

Panel | [Content Marketing] How to Leverage Multi-Types of Content to Stay Relevant with Your Marketing Campaigns

– Making good use of multi-types (e.g. videos, influencers, blogs/posts, case studies) of content to deliver
– Understand the purpose and impact from different platforms and channels

Khim Yin Poh

Global Brand Lead, Lifebuoy, Unilever

Lianne Mui

Digital Marketing Director, Asia Pacific, McCormick & Company

Nikhil Sandhu

Head of Creative Lab, South East Asia & India, TikTok

Jowyn Goh

APAC Marketing Director, Smith+Nephew

14:40 - 15:00

Keynote | [Social Intelligence Maturity] Building Social Maturity For Your Organisation

– Are you already doing all you can with social data, or if your competitors are using it in more sophisticated ways?
– How can businesses assess their current level of social intelligence maturity and create a roadmap towards consumer intelligence?
– How can social data be used across the entire business, not just in the marketing department?

Mimrah Mahmood

Senior Director & Partner, Meltwater

15:00 - 15:25

Fireside Chat | [Data Mining Strategy] How to Optimise Data Mining Strategy to Achieve Better Customer Satisfaction and Retention

– How data relates to customer satisfaction
– Retaining customer from the hints from data-analytics

Ivy Esquero

Director, Head of Planning, Strategy & Insights – APAC, Hilton

Rohan Kamra

Sr. Regional Digital Marketing and Commerce Manager, APAC and Japan, Intel Corporation

15:25 - 15:55 | Networking Coffee Break

15:55 - 16:20

Fireside Chat | [Customer Data Platform] Creating Real-Time Customer Data Platform (CDP) for Omni-channel Personalisation to Increase Customer Lifetime Value?

– Learn from the successful use cases of implementing real-time CDP
– Increase customer lifetime value

Yanhuang Lu

Head of Growth & Intelligence, Castlery

Neha Dadbhawala

Director of Digital Marketing Operations, McAfee

16:20 - 17:00

Panel | [Storytelling] How to Tell a Compelling Brand Story: Crafting Creativity across Different Channels and Media

– Examples of creative brand storytelling on different channels and media
– Tools and Methods to engage your brand stories with MarTech tools

Kieran O'Shea

Marketing Leader, Decathlon Singapore

Cheryl Lim

Country Head of Brand, Marketing & Communications, Viu Singapore

Germaine Woon

Head of Marketing Communications, Mandala Masters (The Mandala Group)

17:00 - 17:40

Panel | [Marketing Automation] Championing End-to-End MarTech Stack from Data Capturing to Marketing Automation

– Making good use of multi-types of content to deliver
– Understand the purpose and impact from different platforms and channels for your content marketing strategies

Nawaz Imam

Head Of Commercial Strategy & Operations, Hyphen Group

Jay Bose

Head of MarTech, AIA

Doreen Chee

Digital Engagement Head, A Global Leading Bank

June Goh

Associate Marketing Director, Ostomy Care, Convatec Global Emerging Markets

17:40 - 19:00 Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking session with your fellow marketers

18:00 - 21:35

Join an exclusive event curated specially for industry leaders from leading brands. Expect an intimate poolside evening of networking and socialising – create new connections and unwind over a free flow of beers, wine and exquisite canapés on the house.
RSVP asap – while spots last.
Learn More Here

28 October | CXO Innovation Summit

08:15 - 16:00

Chief Customer Experience Officer Summit

Join us at the summit and discover how companies are operating their customer experience functions, the modern challenges Chief Customer Experience Officers are focusing on, how they are measuring customer experience, and why employee experience is also a key factor.

08:15 - 16:00

Chief Transformation Officer Summit

Join us at the summit to learn more about this new but highly demanded role of Transformation Office from the innovators who adopt this role at its early stages.

08:15 - 16:00

Chief Transformation Officer Summit

Join us at the summit to learn more about this new but highly demanded role of Transformation Office from the innovators who adopt this role at its early stages.

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