– Explore how leading brands unify fragmented customer data across markets, systems, and business units.
– Learn how to balance local nuance with global consistency in personalisation, governance, and AI readiness.
– Gain insights into building a scalable global data foundation that supports real-time activation and cross-region intelligence.

– The different paths marketers should consider in the age of AI.
– How AI is reshaping collection, measurement, and activation.
– Why a human focus with a privacy-first data collection is becoming the control layer for AI marketing – and how trust & transparency determine what actually works at scale.

– Understand the role of predictive modelling and real-time decisioning in advanced personalisation.
– Learn how brands unify data, content, and automation to create cohesive lifecycle strategies.
– Explore high-performing orchestration frameworks across acquisition, retention, and loyalty.

– Cut through the AI hype to understand how AI is actually transforming the way digital experiences are built, optimised, and consumed — faster, smarter, and with fewer resources.
– Learn real-world strategies from Optimizely as Michiel Dorjee shares firsthand examples of how leading companies are using AI to scale experimentation, optimise journeys, and accelerate decision-making.
– Walk away with a practical blueprint for building high-impact, experiential digital touchpoints that drive measurable business outcomes and immediate competitive advantage.

– Learn how brands encourage customers to share preferences and intent through meaningful, value-led interactions.
– Explore frameworks for transforming first- and zero-party data into insights that fuel segmentation, personalisation, and smarter decision-making.
– See how consent-led data strategies support both performance and long-term customer trust in a privacy-first environment.

– Explore how sustainability and responsible practices influence purchasing decisions and shape brand credibility across EMEA.
– Learn how marketing and communications teams use data, transparency, and storytelling to articulate purpose and impact.
– Discover how sustainability reporting, responsible sourcing, and circular principles can reinforce brand loyalty and differentiation.

– Learn how leading brands turn unified customer data and AI insights into measurable growth across EMEA markets.
– Explore practical frameworks for orchestrating seamless cross-channel journeys using a modern MarTech stack.
– Discover strategies to balance personalisation, privacy, and operational efficiency while scaling engagement and loyalty.