– How to use / integrate various MarTech tools? How crucial are they in maintaining agility and productivity? What are the challenges and how to address them?
– What’s in your MarTech stack? Name your top 5 essentials and what each does for you. How to integrate different tools into a single dashboard or report?
– How does your company leverage AI to automate marketing tasks, analyse data patterns, and provide intelligent recommendations to streamline marketing efforts and maximise efficiency?
– How are is your company able to keep up with developments to ensure that your AI-assisted marketing deployments are done so ethically and in compliance with general global and local policies?

– Better data and technology platforms are helping to make Marketing Mix Modelling (MMM) simpler, faster and much more accessible.
– MMM SaaS modelling platforms are bringing MMM into the mainstream by lowering barriers to entry.
– This is an exciting time for any business wanting to get started with MMM.
– Join us as we build a simple ecommerce model in real time in just 20 mins.

– How can marketing automation platforms empower businesses to streamline lead generation processes, identify qualified leads, and optimise lead scoring mechanisms for enhanced sales readiness?
– What are the key components of an effective lead nurturing strategy through marketing automation, and how does your company contribute to enabling businesses to deliver targeted content at each stage of the buyer’s journey?
– Beyond lead nurturing, how can marketing automation support the conversion process and assist sales teams in closing deals? What are some success stories of companies that have realised significant growth through these strategies?

– How can businesses effectively leverage customer data to deliver personalised experiences that resonate with individual preferences and behaviors?
– What are some successful examples of companies that have integrated their CRM efforts across various channels to provide a consistent and personalised experience to their customers?
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?
– What is the next phase of/future of personalisation/customer experience? How do companies connect with the customers in the micro-moments?

– How is AI transforming roles in CRM and Marketing Operations?
– As AI-powered chatbots become more prevalent in customer interactions, how do you view their impact on personalised customer engagement and retention strategies?
– How is the integration of predictive analytics reshaping CRM strategies for identifying high-value customers and delivering more personalised experiences, ultimately maximising Customer Lifetime Value (CLV)?
– In the context of AI-driven CRM, how can companies implement robust measures to address ethical concerns, mitigate potential biases in AI algorithms, and ensure the highest standards of customer data privacy, fostering fair, transparent, and secure customer interactions?

– What digital resource are you investing in for more growth and engagement in 2024?
– There are many myths around what is required for digital content creation. Do you have any tips on how organisations can make the leap and overcome common challenges?
– What KPIs are you setting to measure that progress / to track digital engagement?