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Elevating Engagement: Leading Voices on the Year’s Top MarTech Trends

#VirtualMarTech | 4 December 2024 | APAC Track | Live-Stream

*14:45 – 18:40 Singapore Time (GMT+8)*

Preview Agenda

Subject to change

14:45 - 15:20

Chairperson Opening & Fireside Chat | [Customer Engagement] The Convergence of Digital Experience, Trust & Loyalty

– Leveraging digital experience as a catalyst for trust and loyalty.
– Implementing ethical AI/ML models to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.

15:20 - 15:40

Fireside Chat | [Data Insights] How Data-Driven Insights Translate into Measurable returns & Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights.
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

15:40 - 16:10

Fireside Chat | [Personalisation] How AI is Helping to Personalise & Localise Campaigns Across Online & Offline Channels, for a Joined-Up Customer Experience

– How to strengthen relationships by getting it right in the eyes of customers – via delivery of the right content, at the right time and on the right channel.
– How to harness the power of AI, to deliver personalised and contextualised campaign assets at scale, across all consumer touchpoints.

16:10 - 16:55

Panel Discussion | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– How is marketing transforming in your industries? What challenges do you face with showing how impactful your marketing spend and activities are?
– What is the current status of AI’s development for your industry?
– How can organisations prepare themselves for AI? What are key concerns from leaders when it comes to investing in AI?

16:55 - 17:30

Fireside Chat | [Future of Work] Integrating AI & Automation for Team Alignment

– How can AI-driven tools improve decision-making within sales & marketing teams?
– What are the best practices for training teams to work alongside AI and automation?
– How do we measure the success of automation initiatives in enhancing team productivity?

17:30 - 18:00

Fireside Chat | [Gen AI] Unleashing Customer Growth with Generative AI

– How can generative AI contribute to a 25% revenue increase over five years when applied to customer-focused strategies compared to productivity-only approaches?
– What methods can be employed to bridge the gap between customer expectations and company offerings using real-time customer feedback.
– What are the key ethical practices necessary to manage risks effectively when implementing AI in business operations?

18:00 - 18:40

Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.

HELLO WORLD

Welcome to the Global Virtual MarTech Summit APAC where leading marketing professionals gather to reflect on the most talked-about trends of the year.

As an integral part of the Global Virtual MarTech Summit, APAC Track will showcase key insights, challenges, and success stories from various industries, providing a comprehensive overview of how the year’s top MarTech innovations have shaped strategies and driven engagement.

Join us at the event, where we covered Digital Revolution and MarTech Innovation through topics on Customer Engagement, AI & Personalisation, Marketing Automation, CRM, Digital Transformation, and Data-Drive Insights.
Attendees
0 +
Speakers
0 +
Seniority
0 %
Community Building & Engagement Hours
0 +
Content Sessions
0
Intensive Day
0

Registration

Previous Speakers

Want to be featured? Request to speak in our December edition! Please contact Lin at lduan@themartechsummit.com for details.
Brajendra Yadav
Vice President, Omnichannel Strategy & Digital Innovation, Esprit
[Retail]
MarTech Summit Attendee
Citra Ramadhani
Head of Marketing Tech & Consumer Data, Nestlé Indonesia
[Food & Beverage Services]
David Cyrus
Head of APAC Marketing, Staffbase
[Software Development]
Lalit Mohan Velpula
Head of Customer Experience, Hilti Asia Pacific
[Construction]
Tamara Schenk
Vice President, International Marketing, Kelly Services
[Staffing & Recruitment]
Meenakshi Shunmugham
Chief Marketing Officer, Wio Bank
[Banking]
MarTech Summit Attendee
Vera Wang
Head of E-commerce, SEA, TikTok
[Entertainment Providers]
Anjali Kalia
Assistant Vice President, Digital Excellence, IHH Healthcare
[Hospitals & Health Care]
Farid Arkan
Performance Marketing Lead, PT Erajaya Swasembada Tbk.
[Retail]
Patricia Mulles
Director & Global Head of Partnerships, She Loves Data
[Non-profit Organisations]
Neeraj Mishra
Digital Lead, Performance Marketing, Business Intelligence & Data Management, Vinda Group SEA
[Manufacturing]
Manmeet Malhi
Head of Product Marketing, Insurance, MoneyHero Group
[Financial Services]
Ashwin Sukumaran
Vice President, Client Engagement, Analytic Edge
[Marketing Services]
Jasmine de Guzman
Director, International Marketing, Monsido powered by Acquia
[IT Services & IT Consulting]
Amit Patil
Vice President, Product Management, Analytic Edge
[Marketing Services]
Adrian M Odgers
Chief Commercial Officer (CCO), The Live Green Co
[Biotechnology Research]

Preview Agenda

Subject to change

14:45 - 15:20

Chairperson Opening & Fireside Chat | [Customer Engagement] The Convergence of Digital Experience, Trust & Loyalty

– Leveraging digital experience as a catalyst for trust and loyalty.
– Implementing ethical AI/ML models to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.

15:20 - 15:40

Fireside Chat | [Data Insights] How Data-Driven Insights Translate into Measurable returns & Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights.
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

15:40 - 16:10

Fireside Chat | [Personalisation] How AI is Helping to Personalise & Localise Campaigns Across Online & Offline Channels, for a Joined-Up Customer Experience

– How to strengthen relationships by getting it right in the eyes of customers – via delivery of the right content, at the right time and on the right channel.
– How to harness the power of AI, to deliver personalised and contextualised campaign assets at scale, across all consumer touchpoints.

16:10 - 16:55

Panel Discussion | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– How is marketing transforming in your industries? What challenges do you face with showing how impactful your marketing spend and activities are?
– What is the current status of AI’s development for your industry?
– How can organisations prepare themselves for AI? What are key concerns from leaders when it comes to investing in AI?

16:55 - 17:30

Fireside Chat | [Future of Work] Integrating AI & Automation for Team Alignment

– How can AI-driven tools improve decision-making within sales & marketing teams?
– What are the best practices for training teams to work alongside AI and automation?
– How do we measure the success of automation initiatives in enhancing team productivity?

17:30 - 18:00

Fireside Chat | [Gen AI] Unleashing Customer Growth with Generative AI

– How can generative AI contribute to a 25% revenue increase over five years when applied to customer-focused strategies compared to productivity-only approaches?
– What methods can be employed to bridge the gap between customer expectations and company offerings using real-time customer feedback.
– What are the key ethical practices necessary to manage risks effectively when implementing AI in business operations?

18:00 - 18:40

Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.

What's Different

Top Level Speakers

We only invite senior management level speakers from a selected range of industries and backgrounds

Hot Topics & New Voices

Experience Fresh Perspectives on the Year’s Most Relevant Marketing Trends!

Live Streaming & Live Interaction

All our sessions are in real-time, allowing you to interact directly with the speakers via live Q&As & polls

Sponsors

Who Attended

The MarTech Summit Manila Attendee
MarTech Summit Attendee
The MarTech Summit Manila Attendee
MarTech Summit Attendee

HELLO WORLD

Welcome to the Global Virtual MarTech Summit APAC where leading marketing professionals gather to reflect on the most talked-about trends of the year.

As an integral part of the Global Virtual MarTech Summit, APAC Track will showcase key insights, challenges, and success stories from various industries, providing a comprehensive overview of how the year’s top MarTech innovations have shaped strategies and driven engagement.

Join us at the event, where we covered Digital Revolution and MarTech Innovation through topics on Customer Engagement, AI & Personalisation, Marketing Automation, CRM, Digital Transformation, and Data-Drive Insights.
Attendees
0 +
Speakers
0 +
Seniority
0 %
Community Building & Engagement Hours
0 +
Content Sessions
0
Intensive Day
0

Registration

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Previous Edition

UPCOMING EVENTS

The MarTech Summit | In-Person
Fuji Grand Ballroom, Hotel Nikko Bangkok
Early Bird Sale Now On

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Global Virtual MarTech Summit | Livestream

Global Virtual MarTech Summit | Livestream

The MarTech Summit | In-Person
InterContinental Hotel Berlin
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Marina Bay Sands
Super Early Bird Sale Now On

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