The Virtual MarTech Summit Vietnam 19 Sep 2023 - The MarTech Summit

The Future of Marketing Technology: Harnessing Innovation for Unparalleled Success

#VirtualMarTech | On-Demand Available | Vietnam-Market Focused

*On-Demand now available, scroll down to view the sessions*

Previous Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

13:00 - 13:45

Chairperson Opening & Fireside Chat | [MarTech Trends] Innovating and Thriving in Marketing Transformation

– Understand key consumer behaviours driving the increasingly critical need for MarTech: seeking immersive experiences; seamless journeys online and offline, before, during and after purchase; and branding being made personal
– Case studies from leading marketers on how to create cohesive MarTech strategy that focuses on high adoption across the business, building cross-functional capabilities beyond platform investments, linking to business strategy and leveraging test and learn

Read our article: Top 5 MarTech Trends in 2023

Nhu Phi Nguyen

Director, Marketing & Communications, Global Marketing, Schneider Electric

Lan Phuong Truong

Head of Marketing, Pinetree Securities (Hanwha Investment & Securities)

13:45 - 14:20

Fireside Chat | [Marketing Innovation] Revolutionising Customer Engagement with Generative AI Systems

– What do you think GenAI now adds to the table, and how?
– What personally excites you the most about the development of GenAI and its application into marketing technology?
– What are some potential pitfalls you think marketing teams implementing GenAI systems may face?

Read our article: AI Tools for Content Marketing & Marketing Automation

Ming-yu Robert Chen

Vice President, Engineering, Appier

Fred Trat

Chief Marketing Officer, FamilyMart

14:20 - 14:50

Fireside Chat | [Customer Data] How to Validate Customer Behavioural Data to Align with Your Marketing Strategy

– How we use and segment customer behavioural data?
– Future: Opportunities & Pitfalls?
– Data privacy regarding on Vietnam market
MarTech Wiki: Customer Data Optimisation

Cong Doan Dang

Digital Acceleration & Marketing Lead, McDonald’s Vietnam

Duy Anh Le

Head of MarTech, Talentnet

14:50 - 15:30

Panel Discussion | [Omnichannel Marketing] How to Embed Customer Centricity into 360 Marketing Campaigns & Omnichannel Experiences

– How to design omnichannel customer journeys that are seamless O2O?
– Tactics to scale your business and generate value through omnichannel experiences
– What role does marketing technology play in enabling and sustaining customer centric marketing and seamless omnichannel experiences?

MarTech Wiki: Omnichannel Marketing

Mauro Figueiredo

Director, MarTech & Center of Excellence, Techcombank (TCB)

Hanh Mai

Head of Marketing & Trade Marketing Vietnam, Anheuser-Busch InBev

ThaiHa Hoang Bui

Head of Marketing, Orient Commercial Bank (OCB)

Kenny Le

Former Head of Customer Loyalty & Retention, Customer Care & Customer Success, a Leading Global Insurance Company

15:30 - 16:00

Fireside Chat | [Content Marketing] Building Up User Habits in Different Platforms to Connect your Brand Content to Customers

– How to leverage multi-types of content across channels to curate customer journeys?
– The added importance of personalised content across channels to engage customers
– How artificial intelligence will impact content marketing in the future?

MarTech Wiki: Content Marketing & Content Strategy

Yen Nguyen

Head of Marketing & Communications, Siemens Healthineers

Chau Le Hong Bao

Portfolio Lead, Cargill Animal Nutrition

16:00 - 16:30

Fireside Chat | [Social Media Marketing] Utilising Social Media Platforms to Promote Brand Affinity: Partnering with Customers as Brand Influencers

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty

MarTech Wiki: Social Media Marketing

Thuy Anh Nguyen Do

Director, Brand & Marketing, Vietnam, The Ascott Limited

Minh Tuan Vo Dang

Former Head Of Marketing, Levi’s, Dockers, Owndays, Banana Republic, Au Chau Fashion & Cosmetics

Xin Chào Việt Nam!

Welcome to The Virtual MarTech Summit Vietnam, where you will have the opportunity to connect with top minds who focus on the Vietnam market. The MarTech Summit is an invaluable experience for anyone interested in leveraging technology to optimise their marketing efforts & stay ahead of the curve. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company insights, strategies, & innovations.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental in reaching the right audience. Savvy tech adopters and tomorrow’s consumers will demand instant solutions, unprecedented access, and the technology to match. Coming to the next normal, businesses are braced for an era of customisation, connection, and cohesion.

This summit is delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders covered cutting-edge topics including MarTech Stack, MarTech Trends, Content Marketing, Omnichannel Marketing, Customer Data, Marketing Innovation & more.

This may be a Vietnam-Market focused summit, but it is also perfect for marketers who are interested in the local region and latest MarTech Trends. All are welcome!

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Sessions

Registration

Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.

ThaiHa Hoang Bui

Head of Marketing, Orient Commercial Bank (OCB)

[Banking]

Fred Trat

Chief Marketing Officer, FamilyMart

[Retail]

Mauro Figueiredo

Director, MarTech & Center of Excellence, Techcombank (TCB)

[Banking]

Thuy Anh Nguyen Do

Director, Brand & Marketing, Vietnam, The Ascott Limited

[Hospitality]

Cong Doan Dang

Digital Acceleration & Marketing Lead, McDonald's Vietnam

[Food & Beverage Services]

Nhu Phi Nguyen

Director, Marketing & Communications, Global Marketing, Schneider Electric

[Manufacturing]

Ming-yu Robert Chen

Vice President, Engineering, Appier

[Information, Technology & Services]

Lan Phuong Truong

Head of Marketing, Pinetree Securities (Hanwha Investment & Securities)

[Financial Services]

Yen Ngoc Nguyen

Head of Marketing & Communications, Siemens Healthineers

[Hospitals & Healthcare]

<img src="https://themartechsummit.com/wp-content/uploads/2022/02/MarTech-Evangelist.jpg" alt="" />

Minh Tuan Vo Dang

Former Head of Marketing, Levi's, Dockers, Owndays, Banana Republic, Au Chau Fashion & Cosmetics

[Retail Apparel & Fashion]

Chau Le Hong Bao

Portfolio Lead, Cargill

[Animal Nutrition]

Hanh Mai

Head of Marketing & Trade Marketing Vietnam, Anheuser-Busch InBev

[Manufacturing]

<img src="https://themartechsummit.com/wp-content/uploads/2022/02/MarTech-Evangelist.jpg" alt="" />

Kenny Le

Former Head of Customer Loyalty & Retention, Customer Care & Customer Success, a Leading Global Insurance Company

[Insurance]

Duy Anh Le

Head of MarTech, Talentnet

[Human Resources]

Previous Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

13:00 - 13:45

Chairperson Opening & Fireside Chat | [MarTech Trends] Innovating and Thriving in Marketing Transformation

– Understand key consumer behaviours driving the increasingly critical need for MarTech: seeking immersive experiences; seamless journeys online and offline, before, during and after purchase; and branding being made personal
– Case studies from leading marketers on how to create cohesive MarTech strategy that focuses on high adoption across the business, building cross-functional capabilities beyond platform investments, linking to business strategy and leveraging test and learn

Read our article: Top 5 MarTech Trends in 2023

Nhu Phi Nguyen

Director, Marketing & Communications, Global Marketing, Schneider Electric

Lan Phuong Truong

Head of Marketing, Pinetree Securities (Hanwha Investment & Securities)

13:45 - 14:20

Fireside Chat | [Marketing Innovation] Revolutionising Customer Engagement with Generative AI Systems

– What do you think GenAI now adds to the table, and how?
– What personally excites you the most about the development of GenAI and its application into marketing technology?
– What are some potential pitfalls you think marketing teams implementing GenAI systems may face?

Read our article: AI Tools for Content Marketing & Marketing Automation

Ming-yu Robert Chen

Vice President, Engineering, Appier

Fred Trat

Chief Marketing Officer, FamilyMart

14:20 - 14:50

Fireside Chat | [Customer Data] How to Validate Customer Behavioural Data to Align with Your Marketing Strategy

– How we use and segment customer behavioural data?
– Future: Opportunities & Pitfalls?
– Data privacy regarding on Vietnam market
MarTech Wiki: Customer Data Optimisation

Cong Doan Dang

Digital Acceleration & Marketing Lead, McDonald’s Vietnam

Duy Anh Le

Head of MarTech, Talentnet

14:50 - 15:30

Panel Discussion | [Omnichannel Marketing] How to Embed Customer Centricity into 360 Marketing Campaigns & Omnichannel Experiences

– How to design omnichannel customer journeys that are seamless O2O?
– Tactics to scale your business and generate value through omnichannel experiences
– What role does marketing technology play in enabling and sustaining customer centric marketing and seamless omnichannel experiences?

MarTech Wiki: Omnichannel Marketing

Mauro Figueiredo

Director, MarTech & Center of Excellence, Techcombank (TCB)

Hanh Mai

Head of Marketing & Trade Marketing Vietnam, Anheuser-Busch InBev

ThaiHa Hoang Bui

Head of Marketing, Orient Commercial Bank (OCB)

Kenny Le

Former Head of Customer Loyalty & Retention, Customer Care & Customer Success, a Leading Global Insurance Company

15:30 - 16:00

Fireside Chat | [Content Marketing] Building Up User Habits in Different Platforms to Connect your Brand Content to Customers

– How to leverage multi-types of content across channels to curate customer journeys?
– The added importance of personalised content across channels to engage customers
– How artificial intelligence will impact content marketing in the future?

MarTech Wiki: Content Marketing & Content Strategy

Yen Nguyen

Head of Marketing & Communications, Siemens Healthineers

Chau Le Hong Bao

Portfolio Lead, Cargill Animal Nutrition

16:00 - 16:30

Fireside Chat | [Social Media Marketing] Utilising Social Media Platforms to Promote Brand Affinity: Partnering with Customers as Brand Influencers

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty

MarTech Wiki: Social Media Marketing

Thuy Anh Nguyen Do

Director, Brand & Marketing, Vietnam, The Ascott Limited

Minh Tuan Vo Dang

Former Head Of Marketing, Levi’s, Dockers, Owndays, Banana Republic, Au Chau Fashion & Cosmetics

Sponsor Showcase

What's Different

All Live Sessions

All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience

Packed One-Day Agenda

One-Day Agenda with a Holistic inclusion of B2C and B2B aspects of MarTech Trends and Pain-points with a new speaker line-up

Regional Coverage

Wide-ranging industries of speakers and audience members from the Vietnam region, coming together for sharing and networking

Regional Sponsors

Who's Attending