– In what ways is marketing evolving within your industries? Is this evolution primarily organic, planned, or a combination of both? Additionally, how significant of a role does technology play in facilitating this transformation?
– What hurdles do you encounter when attempting to demonstrate the effectiveness and impact of your marketing expenditures and initiatives?
– What primary considerations do leaders take into account when contemplating investments in artificial intelligence (AI) technologies?

– Explore how Unified Customer Profiles (UCPs) are transforming the world of MarTech by centralising all customer data into a single, real-time profile.
– Hear how to break down data silos and equipping teams with actionable insights, UCPs empower businesses to deliver hyper-personalised, seamless experiences across all channels.
– Learn how UCPs enhance customer engagement by providing a 360° view of the customer.
– Get practical strategies for integrating real-time data into your MarTech stack.

– Discover essential strategies for adapting to first-party data, leveraging innovative technology for a competitive edge, and hear client success stories.
– Learn key steps for navigating the post-third-party cookie landscape, essential features for web tracking software, and the role of zero-, first-, and third-party data in enhancing data strategy.
– Explore how leading companies have transformed the third-party cookie challenge into an opportunity through successful platform integrations, achieving measurable campaign success across European markets.
– Gain insights into a proven roadmap for excelling in the new data environment, ensuring compliance, and driving sustainable business growth.

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency. – The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.

– How artificial intelligence can predict and personalise customer interactions with pinpoint accuracy across channels (web, email, mobile, etc.).
– How to capture and use real-time data to personalise offers, content, and communication dynamically.
– Moving beyond static segmentation models to hyper-targeted, real-time customer personas that evolve as customers interact with brands.

– What is the biggest challenge facing Marketing Ops in the European region?
– What recent challenge have you encountered with your global team?
– How do you prioritise local and regional requirements for global teams?

– How are B2B businesses effectively balancing personalisation with automation to create compelling and engaging client experiences?
– How are we embracing the responsible use of AI in our automation efforts and what impact is it having on operational efficiency, decision making and ways of working?
– To what extent do data silos obstruct the adoption of marketing automation, and what innovative strategies have we employed to overcome these barriers?

– Hear more on how the era of cookies and pixels is fading, leading to increasing data loss. Server-side tracking offers a robust solution to future-proof data strategies.
– Learn how to minimise tracking gaps and gain cleaner, more actionable insights which is essential for staying ahead in affiliate tracking and digital advertising.

– Effective strategies for driving conversions through messages, emails, and calls.
– Scaling personalised experiences to engage customers at every stage of their journey.

– How has the significance of digital content evolved within your broader brand strategy over time?
– What recent trends have you observed emerging in your industry over the past few years?
– Let’s delve into the prevalent topic of AI. How is artificial intelligence currently being discussed in your industry conversations, and what potential roles do you foresee for it in the future?
– With the emergence of various needs, how do you perceive the convergence or potential clashes between business requirements, technological advancements, and creative strategies?

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture