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Agenda – The MarTech Summit Amsterdam
Thursday 19 June 2025 @Hotel Casa Amsterdam, Level 1

08:15 - 09:00 | Arrival & Networking Breakfast

09:00 - 09:05

Kick Off: Overview of Latest Trends, Global Market Stats & Insights & Chairperson Introduction & Overview

Catherine Collinge

Event Director, The MarTech Summit Team @BEETc

09:05 - 10:00

Panel Discussion [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– How is marketing transforming within your industry?
– What primary considerations do leaders consider when contemplating investments in artificial intelligence (AI) technologies?
– What hurdles do you encounter when attempting to demonstrate the effectiveness and impact of your marketing expenditures and initiatives?

Vaishali Sachdev

Global Director, Marketing Technology, Heineken

Andjela Pasi

Director, Global Marketing, Waldom Electronics

Michael Klazema

Chief Marketing Technologist, EY

Deniz Barut

Digital Marketing, Media & Commerce Lead, Homecare Europe, Unilever, [Moderator]

10:00 - 10:20

Keynote Presentation [Unified Data Profiles] How PharmaPets Uses a Unified Data Strategy to Drive Revenue & Customer Loyalty

– Discover how PharmaPets is leveraging Unified Customer Profiles (UCPs) to centralise real-time customer data and revolutionise its MarTech approach.
– Learn how breaking down data silos and enabling actionable insights empowers their teams to deliver hyper-personalised, seamless experiences.
– Explore how UCPs provide a 360° customer view to enhance engagement and loyalty in a competitive digital environment.
– Take away practical strategies for integrating real-time data into your own MarTech stack.

Alex Klose

Director, Marketing DACH, Twilio

Sven De Waele

Founder & Owner, PharmaPets

10:20 - 10:50

Fireside Chat [Third-Party Cookies] Turning Challenges into Opportunities in the New Era of Digital Marketing

– How have you turned the third-party cookie challenge into an opportunity through successful platform integrations? What measurable campaign successes have you seen across European markets?
– What are the key steps for navigating the post-third-party cookie landscape, and how can zero-, first-, and third-party data, along with essential web tracking features, enhance your data strategy?
– What are the most effective strategies for adapting to a first-party data world? How can innovative technology give brands a competitive edge? Can you share any success stories that highlight this?
– What does your roadmap look like for thriving in today’s data landscape—balancing compliance with driving long-term, sustainable business growth?

Cemil Toksöz

Global Director, Adtech & Media, Formerly Reckitt

Ezgi Ozlem Ozer

Consumer Engagement Lead, Europe, PepsiCo

Nick Watson

VP, Business Consulting, COE, Marigold, [Moderator]

10:50 - 11:20 | Networking Coffee Break

11:15 - 12:15

Breakout Roundtable | [AI & Customer Engagement Strategy] Navigating the Journey to Profitability: Designing the Optimal Customer Engagement Strategy with the Power of AI

11:20 - 12:00

Panel Discussion [Revenue Generation] Relate Marketing and Sales to Customer Journey: How “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit and Cost-Effectiveness

– How does your organisation measure revenue impact across key marketing activities such as lead generation and conversion?
– How can organisations create stronger alignment between marketing and sales? What role can tailored coaching and training play in bridging communication gaps and supporting both team and individual growth?
– If you were starting this journey all over again, what’s one critical element you would prioritise from the very beginning of your transformation journey?

10:55 - 11:55

Breakout Roundtable | [Marketing Automation] Taming the MarTech Monster – 2024 & Beyond

Liam Branaghan

Performance Marketing Strategy & Planning Lead, EMEA, Uber Eats

Sneha Mittal

Sales Enablement & Communications Lead, Enterprise Informatics Europe, Philips

Kasper Huisman

Director, Marketing EMEA, Belden

Catherine Collinge

Event Director, The MarTech Summit Team @BEETc, [Moderator]

12:00 - 12:15

Keynote Presentation [AI Agents] The Digital Workforce Redefining the Future of Websites & Marketing

– Hear how AI will redefine marketing in the next five years, going from assisting us to actively building and optimising digital experiences.
– Explore why human creativity and brand identity will be the key to success – leveraging AI as a collaborator, rather than a replacement.

11:00 - 12:00

Breakout Roundtable | [Marketing Automation] Taming the MarTech Monster – 2024 & Beyond
Rook Room Level 2

Edwina Dendler

Chief Marketing Officer, Prismic

12:15 - 12:55

Panel Discussion [MarTech Intersection] Adapting MarTech Strategies to Regional Nuances to Streamline Marketing Ops

– What is the biggest challenge facing marketing ops & data + insights in the European region?
– What recent challenge have you encountered with your global team?
– How do you prioritise local and regional requirements for global teams?

11:00 - 12:00

Breakout Roundtable | [Marketing Automation] Taming the MarTech Monster – 2024 & Beyond
Rook Room Level 2

Michelle Goderie

Chief Marketing Officer, EU Emerging Markets, Amazon

Lekshmi Sasidharan

Head of Products, Marketing Technology, Adevinta

Fabiënne Heikens

Product Marketing Manager, Worldline

Shruti Akkipeddi

E-Commerce Analytics & Insights, JDE Peets, [Lead Panelist]

12:55 - 14:10 | Networking Buffet Lunch

14:10 - 14:25

Keynote Presentation [CX Optimisation] From Guessing to Knowing – The Role of AI in Customer Experience Optimisation

– Discuss the importance of data-driven decision-making in optimising customer experiences.
– Discover how AI can empower marketers to conduct ongoing testing and experimentation, even with limited resources.
– Hear best practices for using AI to automate testing processes and analyse results, ensuring your strategies are informed by real user data.
– Understand the best roadmap for integrating AI into your customer engagement efforts to drive meaningful improvements.

MarTech Summit Bangkok

Aria Rabet

Lead Solution Engineer, Braze

14:25 - 14:50

Fireside Chat [Marketing Automation] Streamlining & Automating Marketing Processes for Efficiency and Growth

– What capabilities does your organisation currently have in place to support effective marketing automation?
– What will be your next level marketing automation in 2-3 years time?

14:00 - 15:00

Breakout Roundtable | [AI Powered Sales Enablement] Optimise, Engage, Win: AI in Sales Enablement – Breakout sponsored by Seismic

Alex Bloemendal

Director, MarTech, Zeeman

Joana Tene

Director, Global MarTech, Capabilities & DCoE Operations, Whirlpool Corporation

14:50 - 15:05

Keynote Presentation [Server-Side Tracking] Always Look on the Server-Side of Life

– Hear more on how the era of cookies and pixels is fading, leading to increasing data loss. Server-side tracking offers a robust solution to future-proof data strategies.
– Learn how to minimise tracking gaps and gain cleaner, more actionable insights which is essential for staying ahead in affiliate tracking and digital advertising.

14:00 - 15:00

Breakout Roundtable | [AI Powered Sales Enablement] Optimise, Engage, Win: AI in Sales Enablement – Breakout sponsored by Seismic
Rook Room Level 2

Denis Golubovskyi

CEO, Stape

15:05 - 15:30

Fireside Chat [Conversational Marketing] How to Build Conversations across Multiple Channels & Funnels that Keep You Closer to Your Customers?

– Where does the organisation currently stand in its conversational marketing journey?
– How can brands create meaningful, long-term conversations by aligning marketing with the entire customer journey?
– What are the best methods for truly understanding the audience?

14:00 - 15:00

Breakout Roundtable | [AI Powered Sales Enablement] Optimise, Engage, Win: AI in Sales Enablement – Breakout sponsored by Seismic
Rook Room Level 2

Paula Fong

Director, Growth Marketing, Booking.com

Abhishek Sharma

Senior Director, Product Management & Marketing, QIAGEN

15:30 - 16:00 | Networking Coffee Break

16:20 - 17:20

Breakout Roundtable | [Sales Enablement, AI Powered] Optimizing Sales Enablement: Unleashing the Power of AI to Maximise Content Utilisation and Personalised Delivery

16:00 - 16:40

Panel Discussion [Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– What role does storytelling play in differentiating your brand? How is it central to your content strategy?
– As markets and audiences continue to evolve, how do you balance business requirements, technological advancements, and creative strategies?
– Let’s delve into the prevalent topic of AI. How is artificial intelligence currently being discussed in your industry conversations, and what potential roles do you foresee for it in the future?

Santiago Patino

Head of Marketing EU, Yokohama ATG

Lara Applewhite

Global Campaign Manager, TomTom

Anton Gorobets

Director, Growth & Marketing, Birda

Heather Hurd

Head of Marketing, Zander Labs, [Moderator]

16:40 - 16:55

Keynote Presentation [AI in Marketing] AI-driven Optimisation for Maximum Impact & Future-Proofing your Content Strategy

– Delve into how to leverage AI to optimise complex workflows and accelerate time-to-market
– Enhance content personalisation and deliver exceptional customer experiences
– Gain actionable insights into content performance and optimise ROI.

Luke Roberts

Global Director, Digital Strategies & Growth Markets, Bynder

16:55 - 17:35

Panel Discussion [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation?
– What skills and mindset are essential for marketing teams to stay relevant and sustainable in the future?
– Tackle AI and go deeper – what does this mean for your organisation? Practical examples

Willard van der Leest

Head of Digital Marketing & Media, Shell

Maxime Molenkamp

Strategy & Execution Team Lead, Marketing & Revenue Operations, Adyen

Menno van der Eijk

CMO, Beter Horen NL, Amplifon, [Lead Panelist]

17:35 - 19:00 | Chairperson Closing Remarks & Networking Drinks on the Rooftop!

We have a limited number of passes for brand users to join the networking drinks only.
Please register here

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