– How has the significance of digital content evolved within your broader brand strategy over time?
– What recent trends have you observed emerging in your industry over the past few years?
– Let’s delve into the prevalent topic of AI. How is artificial intelligence currently being discussed in your industry conversations, and what potential roles do you foresee for it in the future?
– With the emergence of various needs, how do you perceive the convergence or potential clashes between business requirements, technological advancements, and creative strategies?

– In what ways is marketing evolving within your industries? Is this evolution primarily organic, planned, or a combination of both? Additionally, how significant of a role does technology play in facilitating this transformation?
– What hurdles do you encounter when attempting to demonstrate the effectiveness and impact of your marketing expenditures and initiatives?
– What primary considerations do leaders take into account when contemplating investments in artificial intelligence (AI) technologies?

– What is the biggest challenge facing Marketing Ops in the European region?
– What recent challenge have you encountered with your global team?
– How do you prioritise local and regional requirements for global teams?

– Discover how to harness marketing automation to streamline processes, drive growth, and boost efficiency.
– Hear how to effectively integrate & align it with existing systems and processes while ensuring data accuracy and personalisation, to maximise ROI and enhance customer engagement.

– Effective strategies for driving conversions through messages, emails, and calls.
– Scaling personalised experiences to engage customers at every stage of their journey.

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency. – The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.

– Discover essential strategies for adapting to first-party data, leveraging innovative technology for a competitive edge, and hear client success stories.
– Learn key steps for navigating the post-third-party cookie landscape, essential features for web tracking software, and the role of zero-, first-, and third-party data in enhancing data strategy.
– Explore a roadmap for excelling in the new data environment, ensuring compliance, and driving business growth.

– Discover effective strategies for gathering, integrating, and selecting the right data without getting overwhelmed.
– Learn how to evaluate and invest in the Modern data Stack to build best-in-class marketing solutions.
– Translate these insights into the right tech Stack, creating successful teams and marketing strategies.

– Key factors for deciding between custom solutions and off-the-shelf products.
– Essential steps for securing stakeholder buy-in during early MarTech adoption.
– Strategies for marketing leaders to keep teams and systems agile and responsive to MarTech changes.

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture