– How is marketing transforming within your industry?
– What primary considerations do leaders consider when contemplating investments in artificial intelligence (AI) technologies?
– What hurdles do you encounter when attempting to demonstrate the effectiveness and impact of your marketing expenditures and initiatives?

– Discover how PharmaPets is leveraging Unified Customer Profiles (UCPs) to centralise real-time customer data and revolutionise its MarTech approach.
– Learn how breaking down data silos and enabling actionable insights empowers their teams to deliver hyper-personalised, seamless experiences.
– Explore how UCPs provide a 360° customer view to enhance engagement and loyalty in a competitive digital environment.
– Take away practical strategies for integrating real-time data into your own MarTech stack.

– How have you turned the third-party cookie challenge into an opportunity through successful platform integrations? What measurable campaign successes have you seen across European markets?
– What are the key steps for navigating the post-third-party cookie landscape, and how can zero-, first-, and third-party data, along with essential web tracking features, enhance your data strategy?
– What are the most effective strategies for adapting to a first-party data world? How can innovative technology give brands a competitive edge? Can you share any success stories that highlight this?
– What does your roadmap look like for thriving in today’s data landscape—balancing compliance with driving long-term, sustainable business growth?

– How does your organisation measure revenue impact across key marketing activities such as lead generation and conversion?
– How can organisations create stronger alignment between marketing and sales? What role can tailored coaching and training play in bridging communication gaps and supporting both team and individual growth?
– If you were starting this journey all over again, what’s one critical element you would prioritise from the very beginning of your transformation journey?

– Hear how AI will redefine marketing in the next five years, going from assisting us to actively building and optimising digital experiences.
– Explore why human creativity and brand identity will be the key to success – leveraging AI as a collaborator, rather than a replacement.

– What is the biggest challenge facing marketing ops & data + insights in the European region?
– What recent challenge have you encountered with your global team?
– How do you prioritise local and regional requirements for global teams?

– Discuss the importance of data-driven decision-making in optimising customer experiences.
– Discover how AI can empower marketers to conduct ongoing testing and experimentation, even with limited resources.
– Hear best practices for using AI to automate testing processes and analyse results, ensuring your strategies are informed by real user data.
– Understand the best roadmap for integrating AI into your customer engagement efforts to drive meaningful improvements.

– What capabilities does your organisation currently have in place to support effective marketing automation?
– What will be your next level marketing automation in 2-3 years time?

– Hear more on how the era of cookies and pixels is fading, leading to increasing data loss. Server-side tracking offers a robust solution to future-proof data strategies.
– Learn how to minimise tracking gaps and gain cleaner, more actionable insights which is essential for staying ahead in affiliate tracking and digital advertising.

– Where does the organisation currently stand in its conversational marketing journey?
– How can brands create meaningful, long-term conversations by aligning marketing with the entire customer journey?
– What are the best methods for truly understanding the audience?

– What role does storytelling play in differentiating your brand? How is it central to your content strategy?
– As markets and audiences continue to evolve, how do you balance business requirements, technological advancements, and creative strategies?
– Let’s delve into the prevalent topic of AI. How is artificial intelligence currently being discussed in your industry conversations, and what potential roles do you foresee for it in the future?

– Delve into how to leverage AI to optimise complex workflows and accelerate time-to-market
– Enhance content personalisation and deliver exceptional customer experiences
– Gain actionable insights into content performance and optimise ROI.

– Successful stories to carry out digital marketing upskilling in your organisation?
– What skills and mindset are essential for marketing teams to stay relevant and sustainable in the future?
– Tackle AI and go deeper – what does this mean for your organisation? Practical examples