With budgets being cut and marketing scrutinised, you need to make sure that every penny counts. So knowing how your marketing campaigns are truly performing, and what return on investment they’re giving you, is essential.
This handbook from Monsido will help you get started with web accessibility. It outlines why web accessibility is important for your business or organization and the responsibilities that website managers have in creating an accessible site.
With digital-only engagement options peaking, advancements in technology and the growth of data-driven marketing have made things easier. Marketers no longer need to face the fear of missing out on quality leads, even when these contacts don’t present the typical, obvious conversion signals.
This insight report from Braze aims to help financial brands better understand and respond to today’s challenges and opportunities. In collaboration with CACI, a leading business consultancy with extensive experience in banking and financial services, the report’s findings provide guidance for brands in the financial services industry to better understand and meet shifting customer needs.
Experiential marketing has been around for quite a while but given the nature of the fierce competition of today, it has never been more important than it is now. Give this wiki a read to learn more about Experiential Marketing!