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ith enabling technologies like social media, mobile apps, and other digital technologies that pave the path to purchase, CPG foods companies are feeling the glare of the consumer spotlight.
As the global workforce has gone largely digital, so have the jobs of marketers and event organizers. In-person events are still largely on hold and their staying power remains unclear.
In a post-iOS 14 world, making good choices is no easy task for marketers as mobile advertising is transforming at its core.
some of the best practices organizations can use now to create engaging digital experiences using webinars, content hubs and smart design.
Today, businesses are more complex and global in scope than they have ever been. Hence, always organised mindset is crucial to thrive.
Read the thought's of Larraine Chang on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thought's of Mohamed Shafraz Hafiz on MarTech Stack, Marketing Technologies, Digital Storytelling and more.
Read the thought's of Vivek Khandelwal on MarTech Stack, Marketing Technologies, Engaging Customers and more.
Read the thought's of Krish Dhokia on MarTech Stack, Digital Marketing, MarTech Tools and more.
Read the thought's of Shigeto Miyamoto on MarTech Stack, MarTech Tools, Marketing Technologies and more.
Read the thought's of Richard De Villa on MarTech Stack, Marketing Technologies, Digital Storytelling and more.
Read the thought's of Ramnis Baitha on MarTech Stack, Marketing Technologies, Offline Marketing and more.
Read the thought's of Chris Willman on MarTech Stack, MarTech Tools, Customer Experience and more.
Read the thought's of Yasser Jamil on MarTech Stack, Offline Marketing, Engaging Customers and more.
Read the thought's of Ye Wang on Marketing Technologies, MarTech Stack, Engaging Customers and more.
Read the thought's of Louis-Serge Real del Sarte on Marketing Platform, Marketing Technologies and more.
Read the thought's of Nicolas Babin on Marketing Technologies, Digital Marketing, Digital Storytelling and more.
Read the thought's of Alex Natthaphon Kanjarnavoranun on MarTech Stack, Marketing Technologies, Mobile Marketing and more.
Read the thought's of Rohan Kamra on Marketing Technologies, Engaging Customers, Digital Storytelling and more.
Read the thought's of Sascha Funk on Mobile Marketing, Digital Marketing, Digital Storytelling and more.
Read the thought's of Dana von der Heide on MarTech Stack, Customer Journey, Offline Marketing and more.
Read the thought's of Jacqueline Teo on Marketing Technologies, Marketing Platform, Engaging Customers and more.
Read the thought's of Laarni de Lusong on Social Science, Offline Marketing, and more.
Read the thought's of Avneesh Kabra on MarTech Stack, Engaging Customers, Digital Storytelling and more.
Read the thought's of Mason Choo on MarTech post COVID-19, Company Industry and more.
Read the thought's of Manish Gambhir on MarTech Landscape, MarTech Stack and more.
Read the thought's of Victoria White on ..
Read the thought's of Vincent Leung on Marketing Technologies, Engaging Customers, Marketing Profession Changing and more.
Read the thought's of Vivek Elankannan on MarTech Solutions, MarTech Stack, MarTech Journey and more.
Read the thought's of Robert Pike on MarTech Stack, MarTech Journey, MarTech Trends and more.
Read the thought's of Peerapat Sirichot on MarTech Stack, MarTech Journey, MarTech Strategy and more.
Read the thought's of Piyanuch Meemok on MarTech Stack, MarTech Solutions, MarTech Trends and more.
Read the thought's of Tawin Tusnajareon on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thought's of Thi Thom Pham on MarTech Stack, MarTech Solutions, MarTech Journey and more.
Read the thought's of Müge Uz on MarTech Stack, MarTech Integration, MarTech Strategy and more.
Read the thought's of KK Chong on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thought's of Chusin Mateechaipong on MarTech Stack, MarTech Solutions, MarTech Strategy and more.
Read the thought's of Chris Tweten on MarTech Stack, MarTech Journey, MarTech Strategy and more.
Read the thought's of Nicole Bales on MarTech Stack, MarTech Strategy, MarTech Integration and more.
Read the thought's of Purple Yao on MarTech Stack, Marketing Industry, MarTech Strategy and more.
Read the thought's of Peter Yu on MarTech Stack, MarTech Trends, MarTech Solutions and more.
Read the thought's of Yvonne Perpetua Ng on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thought's of Vira Douangphouxay on MarTech Stack, MarTech Journey, MarTech Integration and more.
Read the thought's of Rahul Verghese on MarTech Stack, MarTech Solutions, MarTech Trends and more.
Read the thought's of Melisa Teoh on MarTech Stack, MarTech Strategy, Customer Experience and more.
Read the thought's of Kushal Manupati on MarTech Stack, MarTech Strategy, MarTech Solutions and more.
Read the thought's of Chris Crozier on MarTech Stack, MarTech Strategy, Customer Experience and more.
Read the thought's of Arvin Singh on MarTech Stack, MarTech Strategy, MarTech Solutions and more.
Read the thought's of Rilla Roessel on MarTech Stack, Emerging Opportunities, MarTech Trends and more.
Read the thought's of Lieny Jang on MarTech Stack, MarTech Solutions, MarTech Strategy and more.
Read the thought's of Akina Ho on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thought's of Ken Ip on MarTech Stack, Emerging Opportunities, MarTech solutions and more.
Read the thought's of Jonathan Wan on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thought's of Orathai Chanyaphaiboonlap on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thought's of Matin Khan on MarTech Stack, MarTech Journey, Customer Experience and more.
Read the thought's of Rhett Hemedes on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thought's of Cedric Dias on MarTech Stack, MarTech Journey, Customer Experience and more.
Read the thought's of Federico Brandi on MarTech Stack, MarTech Solutions, MarTech Journey and more.
Read the thought's of Zhiliang Li on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thought's of Ivy Esquero on MarTech Stack, MarTech Integration or MarTech Strategy and more.
Read the thought's of Mahantesh Patil on MarTech strategy, Emerging Opportunities, Customer Experience and more.
Read the thought's of Aisha Chaudhry on MarTech Stack, Customer Experience, Emerging Opportunities and more.
Read the thought's of Manisha Seewal on MarTech Stack, MarTech Integration, MarTech Trends and more.
Read the thought's of Tom Voirol on MarTech Stack, Emerging Opportunities, MarTech Strategy and more.
Ever heard of the term, content is king? So, let’s start creating lots of content and push them out!
Whether you like it or not, a lot of companies probably have a lot of information about you (Thank you Facebook).
Is this another meaningless marketing buzzword? Maybe. But dive deeper into this buzzword and you’ll realise that it’s much more than that.
The shotgun approach, the one size fits all, one for all. These techniques unfortunately don’t work very well anymore in the marketing world.
The cloud. Probably one of the words that had the biggest addition in meaning in the past decade or so.
An important part of a business is the customer relationship management (CRM), happy customers make good business.
“The customer is always right”. The age-old saying, whether you believe this statement or not, it does hold some power over companies.
Not another “tech”. Well if you’re surprised, don’t be, it is an increasingly digital world out there now.
As the world becomes more conscious about their personal data and more legislation (GDPR, CCPA, PDPA etc.) around this now, business’s will need to be careful in how they handle data.
As you go about your life, do you see more ads that are relevant to you? Welcome to the era of predictive advertising.
“The customer is always right”. The dreaded words for every person who’s ever worked in a customer facing role.
I know what you’re thinking, another tech?! MarTech, Ad-Tech & Fin-Tech may be some of the more common ones.
Content marketing refers to creating, publishing and distributing content to a targeted audience that doesn’t explicitly promote the company/brand.
Omnichannel, sounds godly and all-powerful doesn’t it? To a marketer it certainly is.
Gone are the days of the shotgun, wide net, blanket approaches in marketing. Your marketing campaigns can now be a lot more effective and targeted.
Happy customers = good business. A simple but relevant equation.
As many of you would know, marketing decisions are now often data-driven and one of the best decisions you can make for your MarTech stack is optimising your customer data.
There probably isn’t an industry that hasn’t been affected by digital transformation and in the MarTech landscape, it is no different, when did this all happen?
If you think of adverts, your immediate thoughts will probably go to tv commercials coming in during a cliffhanging scene or multiple adverts in YouTube videos.
Using videos to promote and market your product/service is almost always a precursor to better engagement to your digital campaigns.
With the advancement of technology and changing work cultures, you do not need to be in the office every day anymore, remote working is reshaping the workplace.
Mobile devices are now readily available and with an estimate of 2/3 of the population owning a mobile device, companies are desperate to tap into this market.
Artificial Intelligence, Machine Learning & Chatbots, if these words don’t mean anything to you, you might be forgiven as these three are currently part of the most explosive branch of marketing.
We’ve got some fantastic female industry leaders appearing across our MarTech summits from a multitude of companies.
Drop back a few decades and voice search was a thing of awe, only existing in Star Trek or in a very basic form.
5G isn’t even fully released yet and now there are talks of 6G?! Evolution has always been embedded into human nature, society nowadays will always demand the next generation and companies will seek to gain an advantage by getting ahead of the game.
As 5G, the 5th generation of wireless communication technology, begins to be adopted across the globe (or already in use dependent on your location), it opens up a whole branch of opportunities, particularly in the MarTech Landscape and Internet of Things (IoT).
You’ve probably seen some form of Influencer Marketing, in recent years it has exploded, largely due to Social Media.
If you ever want to see how far technology has advanced, Social Media is a good start.
5G will open up several avenues in how marketing technology will advance and will grow MarTech stacks.
Some love it, enjoying the freedom of casual (or minimal) clothing and the total commute of a few metres.
Read the thought's of James Huang on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Marketing Automation is quite simply the use of software/services to automate and streamline marketing activities.
MarTech. What is MarTech? Shortened from Marketing Technology, like most technology, it’s use is to make life easier, in this case for Marketers.
Read the thought's of Mindy Teo on emerging opportunities, trends, evaluating MarTech Stacks and more.
Before every summit, we give our speakers a list of the hottest topics in MarTech at the time, they then select the few they are most interested in. The results are in for our Singapore summit…
Read the pre-summit article of the Virtual MarTech Summit APAC to learn more about our first event in 2022!
Read the post summit report of Virtual MarTech Exchange Summit to learn the latest trends in MarTech field.
Read the post summit report of MarTech Summit London to learn the latest trends in MarTech field.
Read the post summit report of Virtual MarTech Spotlight: Driving SME Growth to learn the latest growth strategies for SMEs.
Read the post summit report of Virtual MarTech Spotlight: Bridging the Content Gap with Data to learn the latest trends in Content Marketing.
Read the pre-summit article of Virtual MarTech Exchange Summit to learn the latest trends in MarTech field.
Read the post summit report of the Virtual MarTech Summit Thailand to learn the latest trends in MarTech field
Read the post summit report of Virtual MarTech Spotlight: Reimagine the Webinar Basics to learn the latest trends in Webinar field.
Read the post summit report of the Virtual MarTech Summit: Digital Experience to learn the latest trends in Digital Experience field.
Read the post summit report of the Virtual MarTech Summit Europe 2021 to learn the latest trends in MarTech field.
Read the post summit report of Virtual MarTech Spotlight: Live Customer Experience to learn the latest trends in Customer Experience field.
Read the post summit report of Virtual MarTech Spotlight: Maximise Buyer Engagement to learn the latest trends in ABM and buyer engagement.
Read the post summit report of Virtual MarTech Spotlight: Pipeline Generation to learn the latest trends in Pipeline Generation.
Read the post-summit report of Global Virtual MarTech Summit 2021 and catch up on the latest trends in MarTech field.
Read the post-summit report of Virtual MarTech Summit APAC 2021 and catch up on the latest trends in MarTech field.
Read the post-summit report of Global Virtual MarTech Summit: Europe 2020 and catch up on the latest trends in MarTech field.
Read the post-summit report from Global Virtual MarTech Summit: APAC 2020 and catch up on the latest trends in MarTech field.
