Enter the MarTech World where you can read the latest interviews, articles, whitepapers, reports & more to expand your knowledge.
CONTENT LIBRARY
Through this whitepaper from Snipp, you can discover why shopper marketing is important and how to stay abreast of key trends and design effective marketing tactics.
Discover how to grow pageviews with 0 budget marketing. Learn the power of relationships, value, and product-led SEO for long-term branding.
Read Gökmen Kavlak from Storyly sharing his insights and experiences on Customer Engagement, MarTech Trends and Gamification, as part of the MarTech Thoughts series.
Learn the 5 Brand Awareness measurements: Brand Search Volume, Direct Traffic, Referral Traffic, Brand Mentions and Social Media Engagement.
Read the summit report of the Global Virtual MarTech Summit: EMEA Track in February 2023 to learn the latest trends in the MarTech world.
Read the launching post of The MarTech Summit Jakarta June 2023 to learn more about the event topics and features.
Read the summit report of the Global Virtual MarTech Summit: APAC Track in February 2023 to learn the latest trends in the MarTech world.
The latest update of The MarTech Summit Singapore April 2023 to learn more about the features and upcoming excitement of the flagship summit.
In 2023, user engagement and retention will be more crucial than ever. Check out Storyly’s 2023 forecast to discover prevailing trends and winning strategies.
Read the thoughts of Lara Vandersluis on B2B Marketing, ABM and Emerging Technologies, as part of the MarTech Thoughts series.
AI has changed the landscape of what is possible for marketers, and in this webinar from mParticle, you will learn how to harness that power.
AI has been a dominating force in recent years, but how can companies use AI for content marketing, and will AI take over completely?
Read the thoughts of Kerry Dawes on MarTech Stack and Emerging Technologies, as part of the MarTech Thoughts series.
Plagiarism is the most common issue in all fields that require writing, especially in Content Marketing. Check out this article to learn how to identify and prevent it.
Plagiarism is the most common issue in all fields that require writing, especially in Content Marketing. Check out this article to learn how to identify and prevent it.
Read the thoughts of Jessica Triffitt on Video Marketing, Storytelling and Customer Journey, as part of the MarTech Thoughts series.
Read the launching post of The MarTech Summit Berlin March 2023 to learn more about the event topics and features.
Read the launching post of The MarTech Summit Singapore April 2023 to learn more about the event!
Check out the launching post of the Global Virtual MarTech Summit APAC & EMEA to learn more about the event!
In this edition of MarTech Wiki, we are exploring the strength of ABM and its strategy. Give this piece a read to learn more!
Read the post-summit report of The Virtual MarTech Exchange Summit in December 2022 to learn the latest trends in the MarTech world.
Read the thoughts of Wail Amrani on eCommerce Marketing and Marketing Automation, as part of the MarTech Thoughts series.
Read the post-summit report of The MarTech Summit London in November 2022 to learn the latest trends in the MarTech world.
Read the thoughts of Stuart P. Turner on Marketing Strategy and Emerging Technology, as part of the MarTech Thoughts series.
Read the thoughts of Harris Muhammad on MarTech Stack and Marketing Strategies, as part of the MarTech Thoughts series.
With budgets being cut and marketing scrutinised, you need to make sure that every penny counts. So knowing how your marketing campaigns are truly performing, and what return on investment they’re giving you, is essential.
These eBooks from Sendinblue will help you get started with Email Marketing. Here collect topics about Marketing Automation, Customer Retention, eCommerce & Email Marketing.
Read the post-summit report of The MarTech Summit Singapore in October 2022 to learn the latest trends in the Asia MarTech field.
How modern events evolution is happening right now? By comparing B2B events pre-pandemic and post-pandemic, we can see some significant differences in event formats and execution.
Read the post-summit report of The MarTech Summit Bangkok in October 2022 to learn the latest trends in the Asia MarTech field.
Read the post-summit report of The MarTech Summit Hong Kong in October 2022 to learn the latest trends in the Asia MarTech field.
This handbook from Monsido will help you get started with web accessibility. It outlines why web accessibility is important for your business or organization and the responsibilities that website managers have in creating an accessible site.
With digital-only engagement options peaking, advancements in technology and the growth of data-driven marketing have made things easier. Marketers no longer need to face the fear of missing out on quality leads, even when these contacts don’t present the typical, obvious conversion signals.
This insight report from Braze aims to help financial brands better understand and respond to today’s challenges and opportunities. In collaboration with CACI, a leading business consultancy with extensive experience in banking and financial services, the report’s findings provide guidance for brands in the financial services industry to better understand and meet shifting customer needs.
Read the thoughts of Soner Sensoy on Marketing Technologies and the Marketing Strategies, as part of the MarTech Thoughts interview series.
Read the thoughts of Chris Ngan on Marketing Technologies and the Cookieless Future, as part of the MarTech Thoughts interview series.
Read the post-summit report of The Virtual MarTech Summit Europe in August 2022 to learn the latest trends in the MarTech field.
Read the post-summit report of The Virtual MarTech Summit APAC August 2022 to learn the latest trends in the MarTech field.
Read the thoughts of Sonja Ceri on Marketing Technologies, Marketing Platform and more.
To thrive in this post-pandemic period, a business should know what strategies the successful companies picked up. Read on to learn how to maximise business potential in remote and hybrid work.
Read the pre-summit article of The MarTech Summit London to learn more about the event!
Read the pre-summit article of The MarTech Summit Singapore to learn more about the event!
Read the pre-summit article of The MarTech Summit Bangkok to learn more about the event!
Read the pre-summit article of The MarTech Summit Hong Kong to learn more about the event!
Blockchain has been around for quite a while but its impact on marketing stilremains unclear. Give this wiki a read to learn more about marketing on the blockchain!
Read the thoughts of Tanya Manyan on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Roni Millard on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Oleksandr Rolskyi on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Jaime Morales on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Huynh Phuong Dieu on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Daniel Burggraaff on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Brice Renvoizé on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the pre-summit article of the Global Virtual MarTech Summit APAC & Europe to learn more about the event!
Read the thoughts of Karsten Wilbur on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the post summit report of The MarTech Summit London Digital Experience to learn the latest trends in MarTech field.
The MarTech Highlight brings you an episode from previous MarTech Summits for free! Watch this space as we highlight a new episode every week.
Read the post summit report of The Virtual MarTech Summit APAC to learn the latest trends in MarTech field.
Read the post summit report of The MarTech Summit Singapore to learn the latest trends in MarTech field.
Read the post summit report of the Virtual MarTech Summit Europe to learn the latest trends in MarTech field.
Here are some great ways to take advantage of Artificial Intelligence in your marketing stack.
Read the Post-Summit Report of the Virtual Executive Roundtable: Advisory Board Update
Read the thoughts of Paul Gower on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Anja Bizjak-Johnson on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Experiential marketing has been around for quite a while but given the nature of the fierce competition of today, it has never been more important than it is now. Give this wiki a read to learn more about Experiential Marketing!
Read the pre-summit article of The MarTech Summit London Digital Experience to learn more about the event!
Read the Marketing Mix Models Whitepaper by Unilever, Meta & Analytic Edge to learn more about this new trend in the MarTech field.
Read on to learn how webinars are being promoted, how attendees are interacting with webinars and how marketing practitioners like you can get more out of the experiences you create.
Read the shifts in customer engagement trends over the past year, what to expect next year, and how brands can address evolving consumer needs, channel preferences, and privacy concerns.
Tips to address the challenges with Omnichannel and create a strong data foundation. Learn how retailers are driving real business value with CDP.
Read the pre-summit article of The MarTech Summit Singapore to learn more about the event!
Read the thoughts of Meg Coffey on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the key takeaways from the Virtual Executive Roundtable on Humanising Customer Engagement.
Have you heard of the term Metaverse and curious about its impact on marketing? Give this wiki a read!
Read the thoughts of Whitney Abigail James on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the pre-summit article of the Virtual MarTech Summit Europe to learn more about the event!
This report will help you understand changing consumer behaviors surrounding packaged food products, such as evolving e-commerce, desire for health and wellness, and increasing price sensitivity.
As the global workforce has gone largely digital, so have the jobs of marketers and event organizers. In-person events are still largely on hold and their staying power remains unclear.
In a post-iOS 14 world, making good choices is no easy task for marketers as mobile advertising is transforming at its core.
Some of the best practices organizations can use now to create engaging digital experiences using webinars, content hubs and smart design.
Today, businesses are more complex and global in scope than they have ever been. Hence, always organised mindset is crucial to thrive.
Read the thoughts of Larraine Chang on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Mohamed Shafraz Hafiz on MarTech Stack, Marketing Technologies, Digital Storytelling and more.
Read the thoughts of Vivek Khandelwal on MarTech Stack, Marketing Technologies, Engaging Customers and more.
Read the thoughts of Krish Dhokia on MarTech Stack, Digital Marketing, MarTech Tools and more.
Read the thoughts of Shigeto Miyamoto on MarTech Stack, MarTech Tools, Marketing Technologies and more.
Read the thoughts of Richard De Villa on MarTech Stack, Marketing Technologies, Digital Storytelling and more.
Read the thoughts of Ramnis Baitha on MarTech Stack, Marketing Technologies, Offline Marketing and more.
Read the thoughts of Chris Willman on MarTech Stack, MarTech Tools, Customer Experience and more.
Read the thoughts of Yasser Jamil on MarTech Stack, Offline Marketing, Engaging Customers and more.
Read the thoughts of Ye Wang on Marketing Technologies, MarTech Stack, Engaging Customers and more.
Read the thoughts of Louis-Serge Real del Sarte on Marketing Platform, Marketing Technologies and more.
Read the thoughts of Nicolas Babin on Marketing Technologies, Digital Marketing, Digital Storytelling and more.
Read the thoughts of Alex Natthaphon Kanjarnavoranun on MarTech Stack, Marketing Technologies, Mobile Marketing and more.
Read the thoughts of Rohan Kamra on Marketing Technologies, Engaging Customers, Digital Storytelling and more.
Read the thoughts of Sascha Funk on Mobile Marketing, Digital Marketing, Digital Storytelling and more.
Read the thoughts of Dana von der Heide on MarTech Stack, Customer Journey, Offline Marketing and more.
Read the thoughts of Jacqueline Teo on Marketing Technologies, Marketing Platform, Engaging Customers and more.
Read the thoughts of Laarni de Lusong on Social Science, Offline Marketing, and more.
Read the thoughts of Avneesh Kabra on MarTech Stack, Engaging Customers, Digital Storytelling and more.
Read the thoughts of Mason Choo on MarTech post COVID-19, Industry trends and more.
Read the thoughts of Manish Gambhir on MarTech Landscape, MarTech Stack and more.
Read the thoughts of Victoria White on MarTech Stack, Marketing Technologies, Mobile Marketing and more as part of MarTech Thoughts interviews
Read the thoughts of Alice Tong on MarTech Stack, Marketing Technologies, Mobile Marketing and more as part of MarTech Thoughts interviews
Read the thoughts of Vincent Leung on Marketing Technologies, Engaging Customers, Marketing Profession Changing and more.
Read the thoughts of Vivek Elankannan on MarTech Solutions, MarTech Stack, MarTech Journey and more.
Read the thoughts of Robert Pike on MarTech Stack, MarTech Journey, MarTech Trends and more.
Read the thoughts of Peerapat Sirichot on MarTech Stack, MarTech Journey, MarTech Strategy and more.
Read the thoughts of Piyanuch Meemok on MarTech Stack, MarTech Solutions, MarTech Trends and more.
Read the thoughts of Tawin Tusnajareon on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thoughts of Thi Thom Pham on MarTech Stack, MarTech Solutions, MarTech Journey and more.
Read the thoughts of Müge Uz on MarTech Stack, MarTech Integration, MarTech Strategy and more.
Read the thoughts of KK Chong on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Chusin Mateechaipong on MarTech Stack, MarTech Solutions, MarTech Strategy and more.
Read the thoughts of Chris Tweten on MarTech Stack, MarTech Journey, MarTech Strategy and more.
Read the thoughts of Nicole Bales on MarTech Stack, MarTech Strategy, MarTech Integration and more.
Read the thoughts of Purple Yao on MarTech Stack, Marketing Industry, MarTech Strategy and more.
Read the thoughts of Peter Yu on MarTech Stack, MarTech Trends, MarTech Solutions and more.
Read the thoughts of Yvonne Perpetua Ng on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thoughts of Vira Douangphouxay on MarTech Stack, MarTech Journey, MarTech Integration and more.
Read the thoughts of Rahul Verghese on MarTech Stack, MarTech Solutions, MarTech Trends and more.
Read the thoughts of Melisa Teoh on MarTech Stack, MarTech Strategy, Customer Experience and more.
Read the thoughts of Kushal Manupati on MarTech Stack, MarTech Strategy, MarTech Solutions and more.
Read the thoughts of Chris Crozier on MarTech Stack, MarTech Strategy, Customer Experience and more.
Read the thoughts of Arvin Singh on MarTech Stack, MarTech Strategy, MarTech Solutions and more.
Read the thoughts of Rilla Roessel on MarTech Stack, Emerging Opportunities, MarTech Trends and more.
Read the thoughts of Lieny Jang on MarTech Stack, MarTech Solutions, MarTech Strategy and more.
Read the thoughts of Akina Ho on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Ken Ip on MarTech Stack, Emerging Opportunities, MarTech solutions and more.
Read the thoughts of Jonathan Wan on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Orathai Chanyaphaiboonlap on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Matin Khan on MarTech Stack, MarTech Journey, Customer Experience and more.
Read the thoughts of Rhett Hemedes on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Cedric Dias on MarTech Stack, MarTech Journey, Customer Experience and more.
Read the thoughts of Federico Brandi on MarTech Stack, MarTech Solutions, MarTech Journey and more.
Read the thoughts of Zhiliang Li on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thoughts of Ivy Esquero on MarTech Stack, MarTech Integration or MarTech Strategy and more.
Read the thoughts of Mahantesh Patil on MarTech strategy, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Aisha Chaudhry on MarTech Stack, Customer Experience, Emerging Opportunities and more.
Read the thoughts of Manisha Seewal on MarTech Stack, MarTech Integration, MarTech Trends and more.
Read the thoughts of Tom Voirol on MarTech Stack, Emerging Opportunities, MarTech Strategy and more.
Ever heard of the term, content is king? So, let’s start creating lots of content and push them out!
Whether you like it or not, a lot of companies probably have a lot of information about you (Thank you Facebook).
Is this another meaningless marketing buzzword? Maybe. But dive deeper into this buzzword and you’ll realise that it’s much more than that.
The shotgun approach, the one size fits all, one for all. These techniques unfortunately don’t work very well anymore in the marketing world.
The cloud. Probably one of the words that had the biggest addition in meaning in the past decade or so.
An important part of a business is the customer relationship management (CRM), happy customers make good business.
“The customer is always right”. The age-old saying, whether you believe this statement or not, it does hold some power over companies.
Not another “tech”. Well if you’re surprised, don’t be, it is an increasingly digital world out there now.
As the world becomes more conscious about their personal data and more legislation (GDPR, CCPA, PDPA etc.) around this now, business’s will need to be careful in how they handle data.
As you go about your life, do you see more ads that are relevant to you? Welcome to the era of predictive advertising.
“The customer is always right”. The dreaded words for every person who’s ever worked in a customer facing role.
I know what you’re thinking, another tech?! MarTech, Ad-Tech & Fin-Tech may be some of the more common ones.
