Enter the MarTech World where you can read the latest interviews, articles, whitepapers, reports & more to expand your knowledge.
CONTENT LIBRARY
Menu
Read the pre-summit article of The MarTech Summit Singapore to learn more about the event!
Read the pre-summit article of The MarTech Summit Bangkok to learn more about the event!
Read the pre-summit article of The MarTech Summit Hong Kong to learn more about the event!
Blockchain has been around for quite a while but its impact on marketing stilremains unclear. Give this wiki a read to learn more about marketing on the blockchain!
Read the thoughts of Tanya Manyan on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Roni Millard on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Oleksandr Rolskyi on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Jaime Morales on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Huynh Phuong Dieu on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Daniel Burggraaff on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Brice Renvoizé on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the pre-summit article of the Global Virtual MarTech Summit APAC & Europe to learn more about the event!
Read the thoughts of Karsten Wilbur on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the post summit report of The MarTech Summit London Digital Experience to learn the latest trends in MarTech field.
The MarTech Highlight brings you an episode from previous MarTech Summits for free! Watch this space as we highlight a new episode every week.
Read the post summit report of The Virtual MarTech Summit APAC to learn the latest trends in MarTech field.
Read the post summit report of The MarTech Summit Singapore to learn the latest trends in MarTech field.
Read the post summit report of the Virtual MarTech Summit Europe to learn the latest trends in MarTech field.
Here are some great ways to take advantage of Artificial Intelligence in your marketing stack.
Read the Post-Summit Report of the Virtual Executive Roundtable: Advisory Board Update
Read the thoughts of Paul Gower on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Anja Bizjak-Johnson on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Experiential marketing has been around for quite a while but given the nature of the fierce competition of today, it has never been more important than it is now. Give this wiki a read to learn more about Experiential Marketing!
Read the pre-summit article of The MarTech Summit London Digital Experience to learn more about the event!
Read the Marketing Mix Models Whitepaper by Unilever, Meta & Analytic Edge to learn more about this new trend in the MarTech field.
Read on to learn how webinars are being promoted, how attendees are interacting with webinars and how marketing practitioners like you can get more out of the experiences you create.
Read the shifts in customer engagement trends over the past year, what to expect next year, and how brands can address evolving consumer needs, channel preferences, and privacy concerns.
Tips to address the challenges with Omnichannel and create a strong data foundation. Learn how retailers are driving real business value with CDP.
Read the pre-summit article of The MarTech Summit Singapore to learn more about the event!
Read the thoughts of Meg Coffey on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the key takeaways from the Virtual Executive Roundtable on Humanising Customer Engagement.
Have you heard of the term Metaverse and curious about its impact on marketing? Give this wiki a read!
Read the thoughts of Whitney Abigail James on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the pre-summit article of the Virtual MarTech Summit Europe to learn more about the event!
This report will help you understand changing consumer behaviors surrounding packaged food products, such as evolving e-commerce, desire for health and wellness, and increasing price sensitivity.
As the global workforce has gone largely digital, so have the jobs of marketers and event organizers. In-person events are still largely on hold and their staying power remains unclear.
In a post-iOS 14 world, making good choices is no easy task for marketers as mobile advertising is transforming at its core.
Some of the best practices organizations can use now to create engaging digital experiences using webinars, content hubs and smart design.
Today, businesses are more complex and global in scope than they have ever been. Hence, always organised mindset is crucial to thrive.
Read the thoughts of Larraine Chang on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Mohamed Shafraz Hafiz on MarTech Stack, Marketing Technologies, Digital Storytelling and more.
Read the thoughts of Vivek Khandelwal on MarTech Stack, Marketing Technologies, Engaging Customers and more.
Read the thoughts of Krish Dhokia on MarTech Stack, Digital Marketing, MarTech Tools and more.
Read the thoughts of Shigeto Miyamoto on MarTech Stack, MarTech Tools, Marketing Technologies and more.
Read the thoughts of Richard De Villa on MarTech Stack, Marketing Technologies, Digital Storytelling and more.
Read the thoughts of Ramnis Baitha on MarTech Stack, Marketing Technologies, Offline Marketing and more.
Read the thoughts of Chris Willman on MarTech Stack, MarTech Tools, Customer Experience and more.
Read the thoughts of Yasser Jamil on MarTech Stack, Offline Marketing, Engaging Customers and more.
Read the thoughts of Ye Wang on Marketing Technologies, MarTech Stack, Engaging Customers and more.
Read the thoughts of Louis-Serge Real del Sarte on Marketing Platform, Marketing Technologies and more.
Read the thoughts of Nicolas Babin on Marketing Technologies, Digital Marketing, Digital Storytelling and more.
Read the thoughts of Alex Natthaphon Kanjarnavoranun on MarTech Stack, Marketing Technologies, Mobile Marketing and more.
Read the thoughts of Rohan Kamra on Marketing Technologies, Engaging Customers, Digital Storytelling and more.
Read the thoughts of Sascha Funk on Mobile Marketing, Digital Marketing, Digital Storytelling and more.
Read the thoughts of Dana von der Heide on MarTech Stack, Customer Journey, Offline Marketing and more.
Read the thoughts of Jacqueline Teo on Marketing Technologies, Marketing Platform, Engaging Customers and more.
Read the thoughts of Laarni de Lusong on Social Science, Offline Marketing, and more.
Read the thoughts of Avneesh Kabra on MarTech Stack, Engaging Customers, Digital Storytelling and more.
Read the thoughts of Mason Choo on MarTech post COVID-19, Industry trends and more.
Read the thoughts of Manish Gambhir on MarTech Landscape, MarTech Stack and more.
Read the thoughts of Victoria White on MarTech Stack, Marketing Technologies, Mobile Marketing and more as part of MarTech Thoughts interviews
Read the thoughts of Alice Tong on MarTech Stack, Marketing Technologies, Mobile Marketing and more as part of MarTech Thoughts interviews
Read the thoughts of Vincent Leung on Marketing Technologies, Engaging Customers, Marketing Profession Changing and more.
Read the thoughts of Vivek Elankannan on MarTech Solutions, MarTech Stack, MarTech Journey and more.
Read the thoughts of Robert Pike on MarTech Stack, MarTech Journey, MarTech Trends and more.
Read the thoughts of Peerapat Sirichot on MarTech Stack, MarTech Journey, MarTech Strategy and more.
Read the thoughts of Piyanuch Meemok on MarTech Stack, MarTech Solutions, MarTech Trends and more.
Read the thoughts of Tawin Tusnajareon on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thoughts of Thi Thom Pham on MarTech Stack, MarTech Solutions, MarTech Journey and more.
Read the thoughts of Müge Uz on MarTech Stack, MarTech Integration, MarTech Strategy and more.
Read the thoughts of KK Chong on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Chusin Mateechaipong on MarTech Stack, MarTech Solutions, MarTech Strategy and more.
Read the thoughts of Chris Tweten on MarTech Stack, MarTech Journey, MarTech Strategy and more.
Read the thoughts of Nicole Bales on MarTech Stack, MarTech Strategy, MarTech Integration and more.
Read the thoughts of Purple Yao on MarTech Stack, Marketing Industry, MarTech Strategy and more.
Read the thoughts of Peter Yu on MarTech Stack, MarTech Trends, MarTech Solutions and more.
Read the thoughts of Yvonne Perpetua Ng on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thoughts of Vira Douangphouxay on MarTech Stack, MarTech Journey, MarTech Integration and more.
Read the thoughts of Rahul Verghese on MarTech Stack, MarTech Solutions, MarTech Trends and more.
Read the thoughts of Melisa Teoh on MarTech Stack, MarTech Strategy, Customer Experience and more.
Read the thoughts of Kushal Manupati on MarTech Stack, MarTech Strategy, MarTech Solutions and more.
Read the thoughts of Chris Crozier on MarTech Stack, MarTech Strategy, Customer Experience and more.
Read the thoughts of Arvin Singh on MarTech Stack, MarTech Strategy, MarTech Solutions and more.
Read the thoughts of Rilla Roessel on MarTech Stack, Emerging Opportunities, MarTech Trends and more.
Read the thoughts of Lieny Jang on MarTech Stack, MarTech Solutions, MarTech Strategy and more.
Read the thoughts of Akina Ho on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Ken Ip on MarTech Stack, Emerging Opportunities, MarTech solutions and more.
Read the thoughts of Jonathan Wan on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Orathai Chanyaphaiboonlap on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Matin Khan on MarTech Stack, MarTech Journey, Customer Experience and more.
Read the thoughts of Rhett Hemedes on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Cedric Dias on MarTech Stack, MarTech Journey, Customer Experience and more.
Read the thoughts of Federico Brandi on MarTech Stack, MarTech Solutions, MarTech Journey and more.
Read the thoughts of Zhiliang Li on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thoughts of Ivy Esquero on MarTech Stack, MarTech Integration or MarTech Strategy and more.
Read the thoughts of Mahantesh Patil on MarTech strategy, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Aisha Chaudhry on MarTech Stack, Customer Experience, Emerging Opportunities and more.
Read the thoughts of Manisha Seewal on MarTech Stack, MarTech Integration, MarTech Trends and more.
Read the thoughts of Tom Voirol on MarTech Stack, Emerging Opportunities, MarTech Strategy and more.
Ever heard of the term, content is king? So, let’s start creating lots of content and push them out!
Whether you like it or not, a lot of companies probably have a lot of information about you (Thank you Facebook).
Is this another meaningless marketing buzzword? Maybe. But dive deeper into this buzzword and you’ll realise that it’s much more than that.
The shotgun approach, the one size fits all, one for all. These techniques unfortunately don’t work very well anymore in the marketing world.
The cloud. Probably one of the words that had the biggest addition in meaning in the past decade or so.
An important part of a business is the customer relationship management (CRM), happy customers make good business.
“The customer is always right”. The age-old saying, whether you believe this statement or not, it does hold some power over companies.
Not another “tech”. Well if you’re surprised, don’t be, it is an increasingly digital world out there now.
As the world becomes more conscious about their personal data and more legislation (GDPR, CCPA, PDPA etc.) around this now, business’s will need to be careful in how they handle data.
As you go about your life, do you see more ads that are relevant to you? Welcome to the era of predictive advertising.
“The customer is always right”. The dreaded words for every person who’s ever worked in a customer facing role.
I know what you’re thinking, another tech?! MarTech, Ad-Tech & Fin-Tech may be some of the more common ones.
Content marketing refers to creating, publishing and distributing content to a targeted audience that doesn’t explicitly promote the company/brand.
Omnichannel, sounds godly and all-powerful doesn’t it? To a marketer it certainly is.
Gone are the days of the shotgun, wide net, blanket approaches in marketing. Your marketing campaigns can now be a lot more effective and targeted.
Happy customers = good business. A simple but relevant equation.
As many of you would know, marketing decisions are now often data-driven and one of the best decisions you can make for your MarTech stack is optimising your customer data.
There probably isn’t an industry that hasn’t been affected by digital transformation and in the MarTech landscape, it is no different, when did this all happen?
If you think of adverts, your immediate thoughts will probably go to tv commercials coming in during a cliffhanging scene or multiple adverts in YouTube videos.
Using videos to promote and market your product/service is almost always a precursor to better engagement to your digital campaigns.
With the advancement of technology and changing work cultures, you do not need to be in the office every day anymore, remote working is reshaping the workplace.
Mobile devices are now readily available and with an estimate of 2/3 of the population owning a mobile device, companies are desperate to tap into this market.
Artificial Intelligence, Machine Learning & Chatbots, if these words don’t mean anything to you, you might be forgiven as these three are currently part of the most explosive branch of marketing.
We’ve got some fantastic female industry leaders appearing across our MarTech summits from a multitude of companies.
Drop back a few decades and voice search was a thing of awe, only existing in Star Trek or in a very basic form.
5G isn’t even fully released yet and now there are talks of 6G?! Evolution has always been embedded into human nature, society nowadays will always demand the next generation and companies will seek to gain an advantage by getting ahead of the game.
As 5G, the 5th generation of wireless communication technology, begins to be adopted across the globe (or already in use dependent on your location), it opens up a whole branch of opportunities, particularly in the MarTech Landscape and Internet of Things (IoT).
You’ve probably seen some form of Influencer Marketing, in recent years it has exploded, largely due to Social Media.
If you ever want to see how far technology has advanced, Social Media is a good start.
5G will open up several avenues in how marketing technology will advance and will grow MarTech stacks.
Some love it, enjoying the freedom of casual (or minimal) clothing and the total commute of a few metres.
Read the thoughts of James Huang on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Marketing Automation is quite simply the use of software/services to automate and streamline marketing activities.
MarTech. What is MarTech? Shortened from Marketing Technology, like most technology, it’s use is to make life easier, in this case for Marketers.
Read the thoughts of Mindy Teo on emerging opportunities, trends, evaluating MarTech Stacks and more.
Before every summit, we give our speakers a list of the hottest topics in MarTech at the time, they then select the few they are most interested in. The results are in for our Singapore summit…
Read the pre-summit article of the Virtual MarTech Summit APAC to learn more about our first event in 2022!
Read the post summit report of Virtual MarTech Exchange Summit to learn the latest trends in MarTech field.
Read the post summit report of MarTech Summit London to learn the latest trends in MarTech field.
Read the post summit report of Virtual MarTech Spotlight: Driving SME Growth to learn the latest growth strategies for SMEs.
Read the post summit report of Virtual MarTech Spotlight: Bridging the Content Gap with Data to learn the latest trends in Content Marketing.
Read the pre-summit article of Virtual MarTech Exchange Summit to learn the latest trends in MarTech field.
Read the post summit report of the Virtual MarTech Summit Thailand to learn the latest trends in MarTech field
Read the post summit report of Virtual MarTech Spotlight: Reimagine the Webinar Basics to learn the latest trends in Webinar field.
Read the post summit report of the Virtual MarTech Summit: Digital Experience to learn the latest trends in Digital Experience field.
Read the post summit report of the Virtual MarTech Summit Europe 2021 to learn the latest trends in MarTech field.
Read the post summit report of Virtual MarTech Spotlight: Live Customer Experience to learn the latest trends in Customer Experience field.
Read the post summit report of Virtual MarTech Spotlight: Maximise Buyer Engagement to learn the latest trends in ABM and buyer engagement.
Read the post summit report of Virtual MarTech Spotlight: Pipeline Generation to learn the latest trends in Pipeline Generation.
Read the post-summit report of Global Virtual MarTech Summit 2021 and catch up on the latest trends in MarTech field.
Read the post-summit report of Virtual MarTech Summit APAC 2021 and catch up on the latest trends in MarTech field.
Read the post-summit report of Global Virtual MarTech Summit: Europe 2020 and catch up on the latest trends in MarTech field.
Read the post-summit report from Global Virtual MarTech Summit: APAC 2020 and catch up on the latest trends in MarTech field.
