MarTech. What is MarTech? Shortened from Marketing Technology, like most technology, it’s use is to make life easier, in this case for Marketers. While it mainly exists in the digital realm, it also expands into the optimisation of offline channels.
Automating repetitive tasks gives you more time to invest in other tasks. It also provides key insights into the ROI of marketing efforts, providing critical information on adjusting your strategy. Not only does MarTech help marketers get on with their roles, it also helps the company by the acquisition and retention of customers. Crucial campaigns such as retargeting would simply not be possible without MarTech.
By: Matthew Lin