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Revolutionising the Digital Journey: MarTech Strategies for Today's Marketers

In-Person | Manila | 2 July 2025 | English Speaking | #TheMarTechSummit
Fairmont Makati

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Why Attend

The MarTech Summit is back in Manila, right in the heart of one of Southeast Asia’s fastest-growing digital markets. This summit is designed for senior marketing professionals in the Philippines and surronding regions who want to stay ahead of the curve, exchange ideas with peers, and sharpen strategies that deliver real impact.

Bringing together marketing leaders from top local and regional brands, this English-speaking event features panel discussions, keynotes, and fireside chats focused on what matters most, engaging customers, making data work across teams, and choosing the right tools to grow your brand.

New for 2025: Join our Customer Data Demystified Breakout sessions, specially designed for marketing professionals eager to dive into real-world data strategies, featuring hands-on sessions led by local experts on building data culture, applying AI, and turning customer insights into action.

This exclusive platform offers CMOs, Heads, Directors, and other industry professionals the opportunity to network, learn, and remain at the forefront of the rapidly evolving MarTech landscape.

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Who Should Attend
This summit is designed for senior level executives in functions such as:
Marketing & Technology | Brand Loyalty & Retention | E-commerce Marketing | Digital Strategy | Customer Experience (CX) & Engagement | OmniChannel | Innovation | Social Media Ecommerce | Content Strategy | CRM | Data Insights | Marketing Automation | Digital Transformation & Growth | Digital Experience | Consumer Marketing Relationships | Full-funnel Marketing

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Apply for complimentary tickets here (Brand/End-Users Only). Our event partners have limited availability to sponsor passes, please apply here

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EARLY BIRD SALE NOW ON

Save 20% off Summit Passes Until 11 June

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Confirmed Speakers

Interested in speaking in 2025 edition? Please contact Lin at lduan@themartechsummit.com for details.

The MarTech Summit Attendee
Tricia Tan
Chief Marketing Officer, Security Bank
[Banking]
Chairell Winston Almendras
Vice President, Head of Institutional Brand Management & Digital Division, Bank of the Philippine Islands (BPI)
[Banking]
The MarTech Summit Manila Attendee
Joe Brillantes
Country Lead, Data & Analytics, FrieslandCampina
[Food & Beverage]
Roshan Nandwani
Head of Marketing, Ayala Land Hospitality
[Hospitality]
Derick Adil
Sr. Director, Head of AI Governance, Globe Telecom [Workshop Speaker]
[Telecommunications]
The MarTech Summit Attendee
Patricia Manasan
Vice President & Head of Data Science, Security Bank Corporation [Workshop Speaker]
[Banking]
Iris Abustan-Alfonso
Director, Data Management, Copeland [Workshop Speaker]
[Sustainable Climate Solutions]
Bilal Saeed
Head of Consumer Lifecycle Management, Maya
[Financial Services]
MarTech Summit Attendee
Isabela Prieto-Benitez
Head of Affiliate Marketing User Product Operations, Lazada
[E-Commerce]
Patrick Seva Gaerlan
Campaign Enabler & Marketing Technology Principal, AIA Philippines
[Insurance]
Patricia Jacinto
Director, Marketing , Delivery Hero Philippines (foodpanda)
[E-Commerce]
Greg Anonas
Director, Marketing, Emperador Distillers
[Food & Beverage Services]
Alex Ustaris
Chief Technology Officer, PHINMA Education
[Education Management]
Hilate Guerra
Head of Ecommerce, Meatworld International
[Food & Beverage Manufacturing]
Apple S. Chang
Director, Marketing, Dragon Edge Group
[FMCG]
Jerome G. Patalud
Director, Omnichannel Experience Integration, Globe Telecom
[Telecommunications]
Martin Arranz
Head of Digital Marketing, Federal Land, Inc.
[Real Estate]
Sheila Paul
Chief Marketing Officer, Home Credit Philippines
[Financial Services]
Wanda Pascua
Head of Marketing, Tonik
[Banking]
Frank Vibar
Chief Information Technology Officer, Asian Hospital and Medical Center
[Hospitals &Health Care]
Jerome Evangelista
Vice President for Enterprise Marketing & Pricing, SEAOIL Philippines
[Oil & Gas]
Sunish Sadasivan
Vice President of E-Commerce, Digital & Revenue Management, Chroma Hospitality
[Hospitality]
Meg Amat
Head of Marketing, UNO Digital Bank
[Financial Services]
Nico Marco
Director, Marketing, SEAPAC, AppsFlyer
[Mobile Marketing Software]
Emmanuel Cruz
Director, Omnichannel, Avon
[Personal Care Product Manufacturing]
Ma. Charmaine Angela Palad
Director, Commercial, Nidec Drives, Control Techniques, Nidec
[Manufacturing]
Tracy Lim
Head of Customer Experience for Retail, UnionBank of the Philippines
[Banking]

​What's Different?

CUTTING-EDGE MARTECH AGENDA (ENGLISH-SPEAKING)

An in-depth look at the Philippines' top MarTech trends, showcasing its pivotal role in Southeast Asia's digital economy through real-world case studies, fireside chats, and panel discussions.

80:20 RATIO INDUSTRY & CROSS-BORDER PARTICIPANTS

Guaranteed 80:20 ratio of end-user participants from Hong Kong, Mainland China and key APAC markets - perfect for learning, networking, and forming strategic cross-border partnerships

WINDOW SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

CUSTOMER DATA DEMYSTIFIED BREAKOUT SESSIONS

Dive into actionable data strategies tailored for marketers. These hands-on sessions, led by local experts, focus on building a data-driven culture, leveraging AI, and transforming customer insights into impact.

Topics

The agenda has been released, click here to see the agenda. Explore what’s in store for the 2025 edition below.

The Evolving MarTech Landscape

01. AI-Driven Marketing
02. MarTech Tool Advancement
03. Marketing Automation
04. Digital Transformation
05. Cross-Functional Collaboration

Customer Data Demystified Breakout

01. Customer Intelligence
02. Data Monetisation & Integration
03. Data Culture
04. Customer Data Privacy & Ethics
05. Customer Data Platforms (CDP)

Customer Marketing Relationships

01. Customer Lifetime Value (CLV)
02. Customer Journey Mapping & Analytics
03. AI-driven CRM
04. Omnichannel Engagement
05. Customer Loyalty & Retention

The Future of MarTech

01. Next-Gen Marketing
02. Customer-Centric Marketing
03. Content Marketing Strategy
04. Digital Experience Led Growth
05. Lifecycle Marketing Automation

Confirmed Sponsors

The MarTech Summit Manila Attendee

Experience Summit in Motion - 2024 Session from Accenture

Charities We Support

Who's Attending

The MarTech Summit Manila
The MarTech Summit Manila Attendee
The MarTech Summit Manila Attendee
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The MarTech Summit Attendee
The MarTech Summit Attendee
The MarTech Summit Manila
The MarTech Summit Manila Attendee
The MarTech Summit Manila Attendee
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The MarTech Summit Attendee
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Venue

Fairmont Makati
Address: 1 Raffles Drive, Makati Ave., Makati City, Metro Manila, Philippines

Fairmont Makati is the perfect setting for a premier gathering of marketing and data leaders, combining five-star comfort, Filipino hospitality, and a prime location in the heart of Makati. With exclusive content, top speakers, and curated networking, this event delivers high-impact insights in a truly exceptional venue.

Previous Edition

July 2024

The MarTech Summit Mania 2024 hosted 120+ attendees representing various industries in Manila and beyond.

The summit was hosted at Pacific Grand Ballroom at Sheraton Manila Bay, providing an elegant and sophisticated setting for our one-day event with a carefully curated agenda,

We gathered MarTech professionals from L’OREAL, Colgate-Palmolive, ZALORA, Unilever, AXA, Mondelez Philippines, ShopBack, Home Credit, The Ascott Limited & more!

View the full report here.

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