– How can generative AI contribute to a 25% revenue increase over five years when applied to customer-focused strategies compared to productivity-only approaches?
– What methods can be employed to bridge the gap between customer expectations and company offerings using real-time customer feedback?
– What are the key ethical practices necessary to manage risks effectively when implementing AI in business operations?

– Strategies for scaling your MarTech stack to withstand challenges and align with your strategic marketing goals
– Building a flexible MarTech stack to accommodate diverse teams and users

– How to curate a successful influencer marketing strategy and campaign?
– How to leverage the power of nano-influencers for brands to have more authentic and organic content that seems less staged?
– How to design and manage influencers’ content across multiple platforms, e.g. YouTube, TikTok, Facebook, Instagram, etc.?

– How to create meaningful moments between your brand and customers that go beyond the transaction and offer real value?
– What are revenue marketing metrics and how to measure the effectiveness of a company’s marketing efforts in generating revenue?

– How is AI transforming roles in CRM and Marketing Operations?
– As AI-powered chatbots become more prevalent in customer interactions, how do you view their impact on personalised customer engagement and retention strategies?
– How is the integration of predictive analytics reshaping CRM strategies for identifying high-value customers and delivering more personalised experiences, ultimately maximising Customer Lifetime Value (CLV)?
– In the context of AI-driven CRM, how can companies implement robust measures to address ethical concerns, mitigate potential biases in AI algorithms, and ensure the highest standards of customer data privacy, fostering fair, transparent, and secure customer interactions?

– Enable teams to transform data into insights for better decision-making.
– Master speedy scalability to attract and retain customers.
– Learn when and how to innovate for greater expansion.
– Untangle complex measurement realities.

– What is “true personalisation”? Why is it important?
– How has personalisation evolved beyond simple segmentation to tackle customer’s unique preferences, behaviours, and context?
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

– How to enhance the customer journey and lifetime value through a unified experience
– Understanding the impact of the customer journey with mapping and analysis
– Connecting with the consumer better, making their journey smoother

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture