– Filipino spending habits are rapidly changing. GCash delves into the latest trends, uncovering where Filipinos are directing their money and why.

– How are legacy MarTech systems adapting to the rapid pace of change across industries? Are these shifts primarily organic, strategically planned, or a mix of both?
– What role does legacy MarTech play in the broader evolution of marketing? How do organisations navigate the balance between modernising existing systems and integrating emerging technologies?
– What challenges arise when proving the ROI and overall impact of initiatives built on older MarTech foundations?
– As leaders consider AI investments, how are legacy systems factored into these decisions, and what strategies ensure a seamless transformation?

– Dive into the essential strategies for fostering cross-functional teamwork that aligns sales, marketing, customer service, operations, technology, and product teams towards common business objectives.
– Discover actionable strategies for breaking down departmental silos and creating a culture of collaboration.

– The importance of blending digital and physical commerce to provide a consistent experience across all channels.
– How to scale digital commerce platforms and operations efficiently to meet increased demand.

– How did AI change the personalisation landscape?
– Few examples of how AI driven personalisation is used to create superior customer experiences for diverse Manila audiences.
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

– Biggest drivers of change in current landscape of digital content strategy.
– Challenges in evolving digital content strategy, and Factors of its success.

– What is the role of a CDP in unifying fragmented customer data into a cohesive profile?
– How can a robust CDP support the entire marketing lifecycle, from acquisition to loyalty?
– What are the measurable benefits of CDP implementation – for driving engagement and personalisation?
– How does leveraging first-party data through a CDP drive measurable engagement and personalisation?
– What are the challenges in implementing a CDP, and how is AI shaping its future?

– How brands can integrate digital and physical channels, overcome the challenges of data silos, and use AI to personalise interactions.
– How to meet customers wherever they are, delivering unified experiences that drive loyalty?

– Latest tools for tracking KPIs – discuss the role of predictive analytics, and how to overcome the challenges of data overload.
– How to build a data-driven marketing culture that focuses on continuous optimisation and measurable success.

– How has video content reshaped GTM strategies in today’s attention-scarce environment?
– Where does AI add the most value in personalising video to boost loyalty?
– What metrics best reflect video’s impact on long-term customer engagement?

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.