Driving Change in Localised Marketing Strategies

Bangkok | 19 & 20 October 2022 | In-Person | English Speaking | #TheMarTechSummit
Avani+ Riverside Bangkok Hotel

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Sessions
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In-Summit Roundtables

Why Attend

Thailand is one of the largest economies in Southeast Asia and the capital, Bangkok, is full of opportunities and developments.
In the agenda we will discuss the status and development of marketing technology used by different companies, both local and global with a strong Thai base. This variety of perspectives on globalisation and localisation tactics will give a comprehensive view of the trends and strategies in place. In addition, the summit is guaranteed to be attended by 85% of senior leadership positions, ensuring you will learn and network with CMOs, Heads, Directors and more.
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This summit is designed for Senior-Level executives in functions such as:
Marketing & Technology | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data Privacy | E-commerce Marketing | Digital Strategy | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | O2O Commerce | Automation | Digital Transformation & Growth | Digital Experience | Full-funnel Marketing

Confirmed Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.

SVP, Head of Digital Wealth Platform, Wealth Strategic Initiatives & Product Sales Strategy, Siam Commercial Bank (SCB)
[Banking]
Marketing Communications Director, International Markets Group (IMG), Ford Motor Company
[Motor Vehicle Manufacturing]
Head of Marketing Communications & Sustainable Development, Delta Electronics (Thailand) PCL.
[Industrial Solutions]

​What's Different?

80:20 RATIO INDUSTRY PARTICIPANTS

Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.

IN-SUMMIT ROUNDTABLES

2 Roundtable sessions for a more intimate setting of discussion and facilitated networking

NETWORKING

Breaks throughout the 2 days with buffet lunch and an evening drinks reception, maximising your networking experience

LIMITED SOLUTION PROVIDER SLOTS

Less than 20% of the speaking slots are offered to TOP services providers to give cutting edge insights & solutions.

Topics

Although we have general themes, each summit agenda is entirely different from one another, both in sessions and speakers.

Data-Driven Marketing

01. Data-Driven e-Commerce Strategy
02. Customer Data Optimisation
03. Data Contextualisation
​04. Measuring Marketing ROI
05. Account-Based Marketing
06. CDP in a Cookieless World
07. SEO Excellence
08. Data Loss Prevention

Customer Experience & Engagement

01. Chatbots & AI Drive Engagement
02. Customer Centric Strategy
03. Loyalty & Retention
04. Omni-Channel Marketing
05. Digital Experiences
06. Digital Storytelling
​07. O2O Marketing Innovation
08. Persona Research

Emerging Marketing Technologies

01. Location-Based Experience
02. Influencer Marketing Tools
​03. Marketing Automation
04. AR/VR
05. Programmatic Media
06. Impact of 5G, AI & IoT
07. Capitalise on Disruptive Technologies
​08. Leveraging Multi-Types of Content

Digital Transformation

01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Workplace & Cybersecurity
04. ML & AI in Marketing
05. Digital Sustainability
06. GDPR Transforming Marketing
07. The Impact of Data Mining/Mapping
08. The Power of APIs

Sponsors

Sponsor Video

Venue

Grand Riverside Ballroom
Avani+ Riverside Bangkok Hotel
Address: 257 Charoen Nakhon Rd, Samre, Thon Buri, Bangkok 10600, Thailand

Buffet Lunch at: Skyline Restaurant of Avani+ Riverside Bangkok Hotel

Evening Networking Drinks at: SEEN Restaurant & Bar of Avani+ Riverside Bangkok Hotel

The MarTech Summit Team has reserved a special room rate, check out HERE for booking steps. (Please note subject to availability – BOOK NOW!)

Who's Attending

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Industry Participants
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Senior Management
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Regional & Intl. Brands

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