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Summit agenda is subject to change.
– Leveraging digital customer experience (CX) as a catalyst for trust and loyalty.
– Implementing ethical AI/ML models to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.
– Exploring the groundbreaking impact of artificial intelligence (AI) on customer interactions and its potential to reshape businesses’ relationships with their customers.
– Providing Insights into cutting-edge AI technologies over the years, including natural language processing and machine learning, which are already revolutionising customer support and personalised product recommendations.
– Emphasising AI’s role in driving personalisation and emotional intelligence in customer experiences while addressing important best practices.
– The challenges in achieving omnichannel consistency as customer expectations for seamless experiences across channels continue to rise.
– The importance to aligning strategies, ensuring a unified brand experience at every touchpoint, and identifying industry leaders to close the omnichannel gap.
– Strategies for providing customers with a cohesive and consistent experience, regardless of whether their interaction point is online or offline.
– Sharing use cases of hyper-personalisation that are interactive and dynamic.
– Creating memorable marketing strategies that prioritise personalisation and the human touch.
– How AI will impact personalisation in the future.
– The role of CDP in data democratisation and how it influences the culture of customer centricity.
– How CDP can prepare your organisation for the future of customer engagement.
– Discussing the complexity of tracking multiple touchpoints across customer journeys and the impact on understanding ROI.
– Reviewing examples where real-time data has significantly improved campaign performance and ROI.
– The role of ethics and trust in building better outcomes for your organisations and your customers.
– What does ‘good’, ‘not good’ and everything in between look like?
– What does the future hold given the explosion of technological developments, use of AI, the Metaverse, and more?
– Providing customers instant gratification through digital rewards.
– Streamlining rewards procurement processes with digital alternatives.
– How to analyse customer data to develop targeted marketing strategies that drive sales and increase customer loyalty.
– Discussing the role of strategic partnerships in enhancing data monetisation opportunities, such as through shared data pools, collaborative marketing initiatives, or joint ventures.
– How advanced analytics technologies go beyond traditional analytics by providing deeper understanding and predictive capabilities on customer behaviour.
– Addressing common challenges such as data quality, integration of diverse data sources, and the skills gap in data science within marketing teams.
– How social listening goes beyond mere monitoring, providing actionable insights that can drive strategic decisions.
– Examples of how to use social data to impact their business decisions positively.
– Making your marketing department a primary driver of business.
– How marketers can adjust to changing consumer behaviour.
– Consolidating your MarTech stack so that your team gains productivity.
– Making your marketing department a primary driver of business.
– How marketers can adjust to changing consumer behaviour.
– Consolidating your MarTech stack so that your team gains productivity.
– Exploring the profound impact of AI-driven automation on streamlining marketing campaigns, from nuanced real-time analytics to strategic resource deployment.
– Addressing the sophisticated challenges that arise with the integration of AI into marketing automation, spanning from intricate data integration to ethical considerations and digital empathy.
– Exploring the profound impact of AI-driven automation on streamlining marketing campaigns, from nuanced real-time analytics to strategic resource deployment.
– Addressing the sophisticated challenges that arise with the integration of AI into marketing automation, spanning from intricate data integration to ethical considerations and digital empathy.
– Strategies for fostering a data-centric culture within different facets of an organisation, from marketing to operations.
– Examples of how data has been used to uncover new opportunities or reimagine existing processes.
– Strategies for fostering a data-centric culture within different facets of an organisation, from marketing to operations.
– Examples of how data has been used to uncover new opportunities or reimagine existing processes.
– How AI & automation has been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.
– How AI & automation has been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.
– How integrated CRM has changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics.
– With all the advances in CRM and AI tools, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech and AI in streamlining CRM processes.
– How integrated CRM has changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics.
– With all the advances in CRM and AI tools, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech and AI in streamlining CRM processes.
– How to master speedy scalability to attract and retain customers with App marketing
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How to master speedy scalability to attract and retain customers with App marketing
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers and thereby increasing average order value (AOV).
– Challenges and opportunities in the e-commerce journey.
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers and thereby increasing average order value (AOV).
– Challenges and opportunities in the e-commerce journey.
– Initial forays into AEO and the lessons learned from these experiences.
– How optimising for question-based search queries has improved content’s visibility amid AI revolution.
– Initial forays into AEO and the lessons learned from these experiences.
– How optimising for question-based search queries has improved content’s visibility amid AI revolution.
– Strategies for overcoming obstacles, such as budget constraints, skills gaps, and resistance to change within organisations.
– How success in digital marketing transformation can be measured, including key performance indicators and metrics.
– Strategies and forecasts on AI innovations in marketing.
– Strategies for overcoming obstacles, such as budget constraints, skills gaps, and resistance to change within organisations.
– How success in digital marketing transformation can be measured, including key performance indicators and metrics.
– Strategies and forecasts on AI innovations in marketing.
