Preview Agenda – The MarTech Summit Bangkok, 19 & 20 October 2022

08:00 - 09:20 | Arrival & Breakfast

09:20 - 09:30

Chairperson Introduction & Overview

09:30 - 09:50

[Customer Data] How we Employed Customer Data to Optimise Their Experience?

– How to gain customer insights and scale content automation through the deployment of customer data?
– How data has enabled the capturing of customer experience across multiple touchpoints?

09:50 - 10:10

[Data Privacy] People-Defined Cybersecurity: How to Achieve Customer Data Privacy Excellence in an Extremely Privacy Centred Era?

– Why do we need People-Defined Cybersecurity?
– Is it possible to achieve customer data privacy excellence?

10:10 - 10:40

[Blockchain] How Blockchain Technology Would Help Future Proofing Your Customer Data Strategy?

– The benefits of blockchain technology as a tool to secure customer data
– How to use blockchain technology and its applications in digital marketing to develop trust and transparency?

10:40 - 11:10 | Morning Coffee Break

11:10 - 11:40

[E-Commerce Strategy] How to Build a Data-Driven E-Commerce Strategy that Will Outperform the Competition?

– What do you need to build it?
– How to keep the data updated and usable?

11:40 - 12:00

[AI / Customer Journey] How to Use AI to Create a Real-Time CDP for Omni-channel Personalisation to Increase Customer Lifetime Value?

– How real-time CDP could unify identities?
– How to use real-time CDP to orchestrate personalised inbound and outbound engagement across touchpoints for a consistent, frictionless journey?

12:00 - 12:30

[Content Marketing] Leveraging Multi-Types of Content to Reach an Untapped Audience

– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels

12:30 - 12:50 | Morning Speakers Q&A

12:50 - 14:00 | Lunch & Networking

14:00 - 14:30

[Storytelling/UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps strengthen brand/customer relationships?
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

14:30 - 14:50

[Neuromarketing Technologies] How to Improve Content Creativity, Attractiveness, and Marketing Effectiveness Utilising Neuroscience?

– What is neuromarketing? Are we ready?
– Why does it matter?
– How could a brand get started with neuromarketing?

14:50 - 15:30

[Influencer Marketing] How to Create a Successful Campaign by Using KOLs Strategy?

– KOLs vs. Influencers: What is the difference?
– What is KOL marketing and how to use KOLs as influencers?
– How to find the right KOLs for your campaign?

15:30 - 16:00 | Networking Break

16:00 - 16:45

[Customer Advocacy] Utilising Social Media to Promote Brand Affinity: Partnering with Customers as Brand Influencers

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create a sense of community and loyalty

16:45 - 17:30

[Storytelling/Localisation] The Influence of Culture on Storytelling

– How to develop region specific content to localise the digital marketing campaigns?
– How stories are told around the world?

17:30 - 19:00 | Networking Drinks & Departure

End of Day 1

Day 2

08:00 - 09:20 | Arrival & Breakfast

09:20 - 09:30

Chairperson Introduction & Overview

09:30 - 09:50

[Digital Transformation] “Innovate or Die”: How Businesses Managed Uncertainty and Maintain Organisational Efficiency

– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts

09:50 - 10:10

[Internal Alignment] Aligning Your Marketing and Sales Teams Through Technology to Maximise Your Revenue

– How could technology help to align internal teams?
– How to choose the right technology to align teams?

10:10 - 10:40

[Market Mix Modelling] How to Fine-Tune Sales Strategies and Grow Market Share using MMM?

– What is MMM?
– How does a well implemented MMM strategy boost sales?

10:40 - 11:10 | Morning Coffee Break

11:10 - 11:40

[Full-funnel Marketing ROI] How to Attribute Sales to Different Stages of Marketing Funnel to Optimise ROI?

– What is required to conduct a holistic analysis?
– How to attribute sales to different stages of the funnel?

11:40 - 12:00

[O2O Commerce] Online-to-Offline Commerce: How to Utilise an O2O Approach to Get a Hold of Key Markets in the APAC Region?

– What is O2O commerce?
– How to drive traffic to your offline store by using online targeting?

12:00 - 12:30

[Personalisation/Customer Engagement] How Hyper-Personalisation Could Improve Genuine Customer Engagement and How to Achieve it At Scale?

– Why hyper-personalisation needs to be interactive and dynamic?

12:30 - 12:50 | Morning Speakers Q&A

12:50 - 14:00 | Lunch & Networking

14:00 - 14:30

[Customer Experience] Managing Customer Experience with New Technologies

– Evolving technologies and their impact on consumer behaviour and business strategies to manage customer experience
– The use of new technologies to overcome obstacles created by the current dynamics of customer experience

14:30 - 14:50

[Metaverse] How the Metaverse Could Boost Omni-channel Experience to Create a Holistic Brand Experience?

– The role of the metaverse in boosting the O2O experience

14:50 - 15:30

[Social Listening] What Is Social Listening, and Why is it Important?

– How to be part of social media shifting and maintain brand longevity?
– How to strengthen CX value chain and discover new trends?
– How to leverage digital consumer intelligence platforms effectively?

15:30 - 16:00 | Afternoon Coffee Break

16:00 - 16:45

[Digital Experience] Nurturing Innovation from Within: Empowering Employees Participation with Digital Experience

– How to promote innovation across all levels of your organisation through digitalisation
– Synchronising your organisational culture with the use of emerging technologies to enable innovation

16:45 - 17:30

[Marketing Strategy] The Future Trends in Marketing: A Brief Look at the Short and Long Term

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

17:30 - 17:35 | Chairperson Closing & Departure

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