Preview Agenda – The MarTech Summit Bangkok
18 & 19 October 2023
Grand Ballroom, Carlton Hotel Bangkok Sukhumvit

Summit agenda is subject to change.

Day 1 - 18 Oct
08:15 - 08:50 | Arrival & Networking Coffee

08:50 - 09:00

Chairperson Introduction & Day 1 Overview

09:00 - 09:25

Fireside Chat | [Scalable MarTech] Ways to Scale Your MarTech Stack with Your Business in Times of Uncertainty

– Tips & tools to turn your MarTech stack to be scalable amid uncertainties.
– How to build scalable MarTech stack to fit every team and user?

09:25 - 09:45

Keynote Presentation | [Next-Gen CX] Successful Tactics on How to Prioritise Next Generation Customer Experience (CX)

– Rolling out CX digitalisation that builds loyalty.
– Intelligent customer experience transformations through data insights.


09:45 - 10:30

Panel Discussion | [MarTech Tool Advancement] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth.
– How to enhance MarTech performance through cross functional collaboration?
– How to ensure internal engagement to support MarTech objectives?

10:30 - 11:00 | Networking Coffee Break

11:00 - 11:45

Panel Discussion | [Gamification] How to Utilise Gamification to Enhance Customer Engagement in the Digital First World?

– Could all experiences be gamified?
– What are the benefits of gamification apart from engagement?

11:45 - 12:05

Keynote Presentation | [Live Streaming & Video Marketing] How to Apply Your Video Marketing Strategy to the Cycle of Customer Engagement?

– Best practices and successful case studies for video marketing campaigns.
– Next generation video marketing trends, capabilities, and strategies.

12:05 - 12:30

Fireside Chat | [Conversational Marketing] How to Build Conversations across Multiple Channels and Funnels that Keep You Closer to Your Customers?

– How to drive conversions from messages, emails, call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?

12:50 - 14:00 | Networking Buffet Lunch

Enjoy your buffet lunch and networking

14:00 - 14:25

Fireside Chat | [Data Literacy] How to Enable Teams to Read, Communicate and Harness Data for Marketing Efficiency?

– How do we translate organisational objectives to the need for data and analytics?
– How can we work together on data sharing across the organisation?
– How can we make data accessible across the organisation?

14:25 - 14:45

Keynote Presentation | [Automation] Bridging the Marketing Execution Gap: How to Streamline their Marketing Operations through Automation?

– How brands embrace end-to-end automation to meet their global creative content and how it needs to be more efficiently than ever before?
– How automation is used to scale creative production on a global scale?

14:45 - 15:30

Panel Discussion | [Social Impact] How We Connect Brand Socially with Customers

– How do your customers grow, and how does your brand grow with them in the digital acceleration era?
– How do you align between brand values & customer values?
– Successful stories of co-creating brand experience with customers.

15:30 - 16:00 | Networking Coffee Break

16:00 - 16:15

Lightning Talk | [AI & Marketing] Unlocking the Promise of AI in Finding Your Next Prescriber or Consumer

– Mega trend of convergence of AI Technology & Marketing (Data driven marketing v2.0)
– How to leverage whitespaces to systematically measure unmet needs and gaps in demand supply across the path to purchase / recommendation?
– How could we geo-spatially map demand in real time to inform strategic choices
– How do we optimize my field agents to micro target based on real time customer demand
– How do we become the 177th ad? (so that you remember me)
– Case studies : Consistently driving Customer Satisfaction, unlocking growth and market share


16:15 - 17:00

Panel Discussion | [Omnichannel Personalisation] How to Activate Omnichannel Personalisation to Curate New Journeys Across Multiple Channels and Touchpoints

– The data & technology to enable personalisation or personalised customer journey.
– How does implementing a personalised approach increase user engagement and drive repeat customer behaviour?

17:00 - 19:00 | Day 1 Closing Remarks & Departure Networking Drinks

Day 2 - 19 Oct
08:15 - 08:50 | Arrival & Networking Coffee

08:50 - 09:00

Chairperson Introduction & Day 2 Overview

09:00 - 09:25

Fireside Chat | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology?

– How to gain trust and buy-in from all stakeholders on new technologies?
– For the internal stakeholder, does the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies?

09:25 - 09:45

Keynote Presentation | [Cookieless] Goodbye Cookies. Hello Customer Experience!

In the post-cookie world, How can marketers leverage data and technology to enhance the benefits of targeted marketing?
– How do we address the privacy implications of first-party data?


09:45 - 10:10

Fireside Chat | [Big Data-Focused Marketing] Big Data: A Healthy Disregard for Conventional Marketing

– Ways to value empirical results and have a healthy disregard for conventional wisdom?
– How to explore new ways of marketing through automation, fast experimentation and rigorous A/B testing?

10:10 - 10:30

Keynote Presentation | [Marketing Transformation] Account Based Marketing (ABM) – A New Inspiration in B2B Marketing Transformation

– Ways to curate new B2B marketing journey amid the digitalised business environment.
– How did ABM humanise B2B marketing?

10:30 - 11:00 | Networking Coffee Break

11:00 - 11:45

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform Marketing Teams to be Future-Oriented and Digital-Ready

– Successful stories to carry out digital marketing upskilling in your organisation.
– How to determine which technologies & skills to match your marketing culture?

11:45 - 12:05

Keynote | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention?

– Ways to design CX Strategies & prioritising what your customers need versus what is given
– How to plan a seamless rewards experience end-to-end


12:05 - 13:00

Panel & Roundtable Discussion | [Social Media Marketing] How we Redefine Digital Experience: Your Brand Strategy in Social Media to Engage with Customers

A 15-min panel to set the scene followed by a 40-min interactive roundtable discussion participated by both speakers & attendees. Thoughts & key takeaways will be shared and discussed in groups of 8.

Merge the Stage & Floor! Here comes the discussion points:

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms.
– Curating the right social media platforms to create community stickiness and loyalty.

13:00 - 14:00 | Networking Buffet Lunch

Enjoy your buffet lunch and networking

14:00 - 14:25

Fireside Chat | [Performance Marketing] What You Really Need to Measure: Setting Key Marketing Metrics for Greater Revenue

– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns?
– How to benchmark your marketing performance across multiple channels?

14:25 - 14:40

Lightning Talk | [Customer Loyalty] How Modular Deployments of E-payment Solutions Have Shifted Customer Recognition in a world dominated by MEGANETS

– How is a brand supposed to stand out In this crazy world we have created?
– How are we going to create LTV when we don’t even know if a prospective customer is fake or not?
– Are rewards indeed the fail proof commoditised way to create loyalty?


14:40 - 15:25

Panel Discussion | [Influencer Marketing] Outsourcing Creativity: How to Leverage Influencer Marketing to Grow Revenue

– How to curate a successful influencer marketing strategy and campaign?
– How to design and manage Influencers’ content across multiple platforms, e.g. YouTube, TikTok, Facebook, Instagram, etc.?

15:25 - 15:55 | Networking Coffee Break

15:55 - 16:20

Fireside Chat | [Marketing Data & Insights] Good Data Transformation, Good Marketing

– How to effectively turn data and insights into actions?
– One Size fits None – Coordinating data to fit into the standard of the future.

16:20 - 17:00

Panel Discussion | [Metaverse] How to Create Immersive Experience with Metaverse into Real-Life Marketing for Enhanced Customer Experience

– The role of the Metaverse in enhancing the O2O experience.
– Applications of Metaverse in real-life marketing to create sense of immersion.

17:00 - 17:30 | Chairperson Closing Remarks & Departure Coffee

End of Summit

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