Preview Agenda – The MarTech Summit Bangkok
18th & 19th October 2023

Summit agenda is subject to change.

Day 1
08:15 - 09:10 | Arrival & Networking Coffee

09:10 - 09:20

Chairperson Introduction & Day 1 Overview

09:20 - 09:40

Keynote Presentation | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– Does legacy technology still work well today and in the near future?
– How to gain trust and buy-in from all stakeholders, open their minds to the possibilities of new technologies

09:40 - 10:10

Fireside Chat | [E-Commerce Marketing] Leverage Data and Insights for E-Commerce Marketing and Boost Sales

– Stories of building E-Commerce Ecosystem
– How to engage with new generation shoppers
– How to convert data and insights into to actionable strategies to grow revenue

10:10 - 10:30

Keynote Presentation | [MarTech Integration] Less is More: How to Connect and Integrate your MarTech Stack to Fuel Marketing ROI

– How we can build a leaner MarTech Stack to boost ROI
– Successful cases of MarTech Stack/Platform Integration

10:30 - 11:10 | Networking Coffee Break

11:10 - 11:50

Panel Discussion | [Video Experience Cloud] Creating a Winning Hybrid Events Strategy

– Which event types work best for different audiences
– What attendees have grown to expect and love about various types of events
– Which engagement tools can help give your events a boost
– How marketers drive real business value from digital experiences

11:50 - 12:30

Panel Discussion | [MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives

12:30 - 14:00 | Networking Buffet Lunch

Enjoy your buffet lunch and networking

14:00 - 16:15 | Facilitated Roundtable Sessions

Participate in facilitated interactive discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting. Please see the topics details below.

14:00 - 15:00

Roundtable Discussion | [CX Strategy] Marketing Priorities for 2023

– Re-thinking content marketing in a post-crisis future
– Next generation MarTech trends, capabilities, & strategies

15:12 - 16:15

Roundtable Discussion | [Customer Privacy] How we Balance Customer Privacy and Customer Experience

– The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution?
– Where is the value in the measurement: what to measure, what are the approaches for measurement?
– What are the success factors?

16:15 - 16:20 | Chairperson Day 1 Closing Remarks

16:20 - 19:30 | Networking Drinks & Departure

Day 2
08:15 - 09:10 | Arrival & Networking Coffee

09:10 - 09:20

Chairperson Introduction & Day 2 Overview

09:20 - 09:40

Keynote Presentation | [Gamification] Interactive Contents & Gamification in Marketing: Winning Your Customers Over by Letting them Win

– How to engage customers and motivate them to want to come back
– Successful tactics on gamified techniques in marketing strategy

09:40 - 10:10

Fireside Chat | [User Experience & Storytelling] Why User Experience (UX) Matters to Content Marketing: Do it Right with Your Storytelling & “Scrollytelling”

– How to tell a story simply by scrolling
– Ways to convey stories across touchpoints to create better UX

10:10 - 10:30

Keynote Presentation | [Brand Activation] Successful Stories of Conventional Brands to Acquire New, Profitable Customers

– Tools to activate / innovate a Brand
– How to stay close to your customer with branding and its way of engagement

10:30 - 11:00 | Morning Coffee Break

11:00 - 11:45

Panel Discussion | [User-Generated Content] How to Materialise Stronger Customer Loyalty and Retention with User-Generated Content (UGC)

– How to tell a story simply by scrolling
– Ways to convey stories across touchpoints to create better UX

11:45 - 12:30

Panel | [Lifecycle Marketing] Predicting the Future: How Accurate Attribution Can Optimise, Inform and Improve the Performance of your Marketing Campaigns

– How full visibility of your ad lifecycle enables accurate attribution of sales at each stage, helping to optimise ad performance and predict future campaign outcomes
– How the live mining of campaign performance data can produce real-time macroeconomic and behavioural insights, creating a positive feedback loop of campaign analysis, planning and execution

12:30 - 14:00 | Networking Buffet Lunch

Enjoy your buffet lunch and networking

14:00 - 14:25

Keynote Presentation | [Customer Data] How to Validate Customer Behavioural Data to Align with Your Brand Strategy

– How important is accurate customer data to curate customer journey
– Use cases of learning from data insights to know your customer

14:25 - 14:55

Panel Discussion | [Marketing Analytics] Marketing: Science or Art? I – How to Integrate Siloed Data and Generate Effective Customer Segmentation

– How to create clear recommendations from marketing analytics
– Tactics to convert data into ROI with accurate customer segmentation

14:55 - 15:20

Keynote Presentation | [AI and Machine Learning] Be an Advocate Instead of an Adopter: Creating Intelligent Customer Experience with the Power of AI

– How to reconcile customer-first approach with marketing AI
– Use cases of marketing AI that has worked

15:20 - 15:50 | Afternoon Coffee Break

15:50 - 16:30

Panel Discussion | [Marketing Ecosystem] Champion a Customer-Centric Ecosystem That Build Marketing Best Practices and Achieve High Satisfaction

– How to monetise ecosystem to acquire, reactivate & retain customers
– What are the roles of partnerships and their shared capabilities to help build the ecosystem

16:30 - 17:10

Panel Discussion | [Future of Work] The Work of Marketing: How to Digitally Transform Marketing Teams to be Future-Oriented

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture

17:10 - 17:15 | Chairperson Closing

17:15 - 18:00 | Departure & Networking Coffee

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