Previous Agenda – The MarTech Summit Bangkok

Day 1 - 19 October 2022
08:15 - 09:10 | Arrival & Networking Coffee

09:10 - 09:20

Chairperson Introduction & Day 1 Overview

09:20 - 09:40

Keynote Presentation | [Metaverse] How the Metaverse Could Boost Omni-channel Experience to Create a Holistic Brand Experience?

– The role of the Metaverse in boosting the O2O experience
– What Metaverse means to Thailand and the region?

09:40 - 10:10

Fireside Chat | [Customer Engagement] Build a Truly Winning Customer Engagement Strategy in 3 Simple Steps

– Skyrocketing growth via customer engagement done right – Content, personalization, gamification, the works
– How the right technology can supercharge not only your customer experiences, but also your business growth.
– Digital technology as not just a service, but a part of your customer’s life”

10:10 - 10:30

Keynote Presentation | [Customer Experience] Get in Control of Your Customer’s Experience

– Evolving technologies and their impact on consumer behaviour and business strategies to manage customer experience
– The use of new technologies to overcome obstacles created by the current dynamics of customer experience

10:30 - 11:10 | Networking Coffee Break

11:10 - 11:50

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience?

– How to gain customer insights and scale content automation through the deployment of customer data?
– How data has enabled the capturing of customer experience across multiple touch-points?

11:50 - 12:30

Panel Discussion | [Personalisation] How Hyper-personalisation Could Improve Genuine Customer Engagement and How to Achieve it At Scale?

– Real-time data processing of billions of data points is what gives marketers the ability to engage their customers better
– Utilising AI and automation to have personalised engagement
– How important to personalise engagement channels. As 1 size fits all solution doesn’t work anymore

12:30 - 14:10 | Networking Buffet Lunch at the Skyline Restaurant

Enjoy your buffet lunch and networking at the Skyline Restaurant of Avani+ Riverside Bangkok Hotel!

14:10 - 14:35

Keynote Presentation | [Digital Experience] Digital Experiences That Break The Status Quo

– Learn from high-converting and data-driving webinars, virtual events and content experiences of the last twelve months to get ideas and inspiration for rest of the year and 2023
– Dissect webinars and virtual events that cut through the digital noise from all around the world and pinpointing what made each experience so great.
– How to implement similar strategies into your own programs.

14:35 - 15:05

Fireside Chat | [Storytelling / localisation] The Influence of Culture on Storytelling

– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels

15:05 - 15:30

Keynote Presentation | [Visual Engagement] How to Enhance Visual Engagement through Data Driven Insights

– How data insights lead innovation to visual engagement
– The application of visuals to increase the level of engagement and brand awareness

15:30 - 16:00 | Networking Coffee Break

16:00 - 16:40

Panel Discussion | [E-Commerce Strategy] How to Build a Data-Driven E-Commerce Strategy that Will Outperform the Competition?

– What do you need to build it?
– How to keep the data updated and usable?

16:40 - 17:15

Panel Discussion | [KOLs & Influencer Marketing] How to Create a Successful Campaign by Using KOLs & Influencer Strategy

– KOLs vs Influencers: What is the difference?
– What is KOL marketing and how to use KOLs as influencers?
– How to find the right KOLs for your campaign?

17:15 - 17:20

Chairperson Day 1 Closing Remarks

17:20 - 19:30 | Networking Drinks & Departure

A luxurious networking drinks session at the one of the finest rooftop restaurants – SEEN Restaurant & Bar of Avani+ Riverside Bangkok Hotel!

Day 2

Day 2 - 20 October 2022
08:15 - 09:10 | Arrival & Networking Coffee

09:10 - 09:20

Chairperson Introduction & Day 2 Overview

09:20 - 09:40

Keynote Presentation | [Content Marketing] Leveraging Multi-Types of Content

– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels

09:40 - 10:10

Fireside Chat | [Blockchain] How the Blockchain Technology Would Help Future Proofing Your Customer Data Strategy?

– The benefits of Blockchain technology as a tool to secure customer data
– How to use Blockchain technology and its applications in digital marketing to develop trust and transparency?

10:10 - 10:30

Keynote Presentation | [AI / Customer Journey] How to Use AI to Create a Real-Time CDP for Omnichannel Personalisation to Increase Customer Lifetime Value?

– Evolving technologies and their impact on consumer behaviour and business strategies to manage customer experience
– The use of new technologies to overcome obstacles created by the current dynamics of customer experience

10:30 - 11:00 | Morning Coffee Break

11:00 - 11:45

Panel | [Digital Transformation] “Innovate or Die”: How Businesses Managed Uncertainty and Maintain Organisational Efficiency

– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts

11:45 - 12:30

Panel | [Future Trends] The Future trends in Marketing: A Brief Look at the Short and Long Term

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

12:30 - 14:00 | Networking Buffet Lunch

Enjoy your buffet lunch and networking at the Skyline Restaurant of Avani+ Riverside Bangkok Hotel!

14:00 - 16:10 | Facilitated Roundtable Sessions

Participate in facilitated interactive discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting. Please see the topics details below.

14:00 - 15:05

Roundtable Discussion | [Customer Engagement] Start Local. Go Anywhere.

1. What is your current state of engagement? What are your success stories?
2. What are your best practises in permission based communications? What do you want to do more of?
3. What do you expect out of technology?

15:05 - 16:10

Roundtable Discussion | [Internal Alignment] Aligning Your Marketing Team with Other Departments Through Technology to Maximise Revenue

1. How could technology help to align internal teams (e.g. marketing, IT & sales)?
2. How to choose the right technology to align the teams?
3. Your success stories of cross functional relationships for your team

16:10 - 17:00 | Chairperson Closing & Departure

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