– How to prioritise retention to reduce acquisition pressure and unlock compounding value from existing customers.
– How to detect early churn risks and trigger personalised, multi-channel retention campaigns using behavioural data.

– Why leading brands are moving beyond all-in-one platforms and adopting flexible, best-of-breed architectures to increase agility, reduce complexity and accelerate time-to-market.
– How connecting specialised solutions across customer data, engagement, commerce, personalisation and communications can create a more powerful and adaptable marketing ecosystem.
– How an open, interoperable technology stack can help organisations maximise existing investments, improve speed of execution and demonstrate stronger ROI from MarTech.

– How to build a unified orchestration vision that aligns marketing, data, and tech teams around customer-centric triggers.
– How to integrate CDPs, APIs, and automation tools to trigger real-time actions based on behavioural and contextual data signals.

– What agentic AI means for marketers and how AI is changing the way customers discover, evaluate and engage with brands.
– How AI agents are becoming the middle layer in customer engagement and why real-time customer context matters for staying relevant.
– Where marketers should start, what to prioritise and how to move from AI ambition to confident action over the next 12–24 months.

– How can marketing leaders determine whether AI investments are creating meaningful business value rather than simply increasing experimentation?
– What are the biggest barriers preventing teams from adopting AI consistently, and how can leaders overcome them?
– What practical approaches can organizations use to embed AI into everyday marketing workflows and drive sustainable integration across teams?

– Move beyond functional journeys and build emotionally resonant experiences that deepen loyalty and brand connection.
– How to incorporate emotional drivers into personalisation to create memorable, brand-defining customer experiences across key touchpoints.
– How to capture, interpret, and act on emotional signals using first-party data, sentiment tools, and AI modelling.

– Explore how AI is reshaping customer experience and redefining how brands engage, personalize and deliver value in real time.
– The shift to AI-driven, conversational journeys and what it means for how customers discover, research and engage.
– Rising expectations for real-time, highly relevant and authentic experiences across every touchpoint.
– Closing the gap between AI ambition and execution, turning AI-powered experiences into measurable business impact.

– Move beyond reporting to turn marketing data into insights that drive real business decisions
– Learn how leading brands connect analytics to optimisation, forecasting, and ROI measurement
– Understand how to align marketing metrics with commercial outcomes that leadership cares about

– Why large volumes of customer data do not automatically translate into AI readiness, and where organisations typically get the foundation wrong.
– How to establish trusted data through quality, governance, consistent definitions and scalable architecture before deploying AI at scale.
– How data leaders can connect AI investment to measurable business outcomes rather than treating data and AI transformation as purely technical initiatives.

– How to maintain brand integrity across touchpoints by embedding clear guidelines, systems, and creative alignment across teams.
– How to implement content governance tools and modular design systems to ensure consistency at scale and speed.

– Customer Intelligence powers the middle, connecting data, AI and decisions with teams and touchpoints that
make up the marketing ecosystem. It turns fragmentation into flow and complexity into confidence.
– When the middle works, marketing works.

– Learn how social platforms and creators influence real purchase decisions, not just engagement
– Discover how brands convert social trust into sales, foot traffic, and repeat local spend
– Understand how to connect social activity with commerce, CRM, and loyalty programmes in Thailand

– Thai consumers move between LINE, WhatsApp, Viber and Zalo throughout their daily journeys, yet many marketing stacks still manage each channel as a separate integration, vendor and reporting system.
– Discover how one omnichannel API can transform fragmented messaging channels into a single, connected and trackable customer conversation.
– See how LINE Official Account, LINE Official Notification and SMS work together to help Thai brands deliver trusted two-way engagement, while extending seamlessly across WhatsApp, Viber and Zalo without rebuilding the technology stack.
– Built for Thailand, designed to help brands scale customer engagement anywhere.

– Legal Landscape: Key obligations businesses face when handling children’s data, and when parental consent or other safeguards are required.
– Good Practice in Action: Real-world examples of age verification, parental consent, and privacy-by-design in practice.
– Enforcement Trends: Lessons from recent enforcement actions and common compliance pitfalls to avoid.

– How to attract qualified leads by delivering tailored value exchanges that align with audience intent and lifecycle stage.
– How to apply lead scoring and behaviour signals to prioritise follow-up and personalise nurture paths across channels.

– How to align transformation goals with business impact to gain executive buy-in and drive stakeholder collaboration.
– How to phase out conventional systems while maintaining data integrity and enabling seamless integration with modern platforms.