loader image

Preview Agenda – The MarTech Summit Bangkok
29 & 30 October 2024
Fuji Grand Ballroom (Level 4), Hotel Nikko Bangkok

Day 1 - Tuesday, 29 October

Theme: Culture, People, CX Personalisation

08:15 - 09:10 | Arrival & Networking Coffee

09:10 - 09:20

Chairperson Introduction & Day 1 Overview

09:20 - 09:55

Fireside Chat | [Customer Engagement] Building Bridges: The Convergence of Digital Experience, Trust & Loyalty

– Leveraging digital customer experience (CX) as a catalyst for trust and loyalty.
– Implementing ethical AI/ML models to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.

09:55 - 10:15

Keynote Presentation | [AI Integration in CX] AI’s Next Frontier and Its Impact on CX

– Exploring the groundbreaking impact of artificial intelligence (AI) on customer interactions and its potential to reshape businesses’ relationships with their customers.
– Providing Insights into cutting-edge AI technologies over the years, including natural language processing and machine learning, which are already revolutionising customer support and personalised product recommendations.
– Emphasising AI’s role in driving personalisation and emotional intelligence in customer experiences while addressing important best practices.

10:15 - 11:00

Panel Discussion | [Omnichannel Experiences] Unveiling the Secrets to Omnichannel Consistency Excellence for CX

– The challenges in achieving omnichannel consistency as customer expectations for seamless experiences across channels continue to rise.
– The importance to aligning strategies, ensuring a unified brand experience at every touchpoint, and identifying industry leaders to close the omnichannel gap.
– Strategies for providing customers with a cohesive and consistent experience, regardless of whether their interaction point is online or offline.

11:00 - 11:30 | Networking Coffee Break

11:30 - 11:55

Fireside Chat | [Hyper-Personalisation] How Hyper-Personalisation Can Improve Genuine Customer Engagement and How to Achieve It at Scale?

– Sharing use cases of hyper-personalisation that are interactive and dynamic.
– Creating memorable marketing strategies that prioritise personalisation and the human touch.
– How AI will impact personalisation in the future.

11:55 - 12:15

Keynote Presentation | [CDP] The Rising Role of Data: How the Best Brands Make Every Byte Count with a Customer Data Platform (CDP)

– The role of CDP in data democratisation and how it influences the culture of customer centricity.
– How CDP can prepare your organisation for the future of customer engagement.

12:15 - 13:00

Panel Discussion | [Marketing Attribution] Precision Marketing: How to Master Attribution Models for Optimal Performance

– Discussing the complexity of tracking multiple touchpoints across customer journeys and the impact on understanding ROI.
– Reviewing examples where real-time data has significantly improved campaign performance and ROI.

13:00 - 14:30 | Networking Buffet Lunch

Enjoy your international lunch buffet and networking at THE OASIS of Hotel Nikko Bangkok Sukhumvit (Level 6).

14:30 - 14:55

Fireside Chat | [Ethical CX & Privacy] Building Customer Trust for the Future Through Data Ethics

– The role of ethics and trust in building better outcomes for your organisations and your customers.
– What does ‘good’, ‘not good’ and everything in between look like?
– What does the future hold given the explosion of technological developments, use of AI, the Metaverse, and more?

14:55 - 15:15

Keynote Presentation | [CX & UX] Creating Positive Experiences with Instant Rewards

– Providing customers instant gratification through digital rewards.
– Streamlining rewards procurement processes with digital alternatives.

15:15 - 15:55

Panel Discussion | [Data Monetisation] Monetising Data: Strategies for Turning Customer Data into Revenue

– How to analyse customer data to develop targeted marketing strategies that drive sales and increase customer loyalty.
– Discussing the role of strategic partnerships in enhancing data monetisation opportunities, such as through shared data pools, collaborative marketing initiatives, or joint ventures.

15:55 - 16:25 | Networking Coffee Break

16:25 - 16:50

Fireside Chat | [Advanced Analytics] Empowering Data-Driven Marketing Success through Advanced Analytics

– How advanced analytics technologies go beyond traditional analytics by providing deeper understanding and predictive capabilities on customer behaviour.
– Addressing common challenges such as data quality, integration of diverse data sources, and the skills gap in data science within marketing teams.

16:50 - 17:30

Panel Discussion | [Social Listening] Harnessing Social Listening for Strategic Insights and Engagement

– How social listening goes beyond mere monitoring, providing actionable insights that can drive strategic decisions.
– Examples of how to use social data to impact their business decisions positively.

17:30 - 18:30 | Chairperson Closing Remarks (Day 1) & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

End of Day 1

Day 2 - Wednesday, 30 October

MarTech Trends & Innovation

Day 2 - Wednesday, 30 October

MarTech Trends & Innovation

08:15 - 09:10 | Arrival & Networking Coffee

08:15 - 09:10 | Arrival & Networking Coffee

09:10 - 09:20

Chairperson Introduction & Day 2 Overview

09:10 - 09:20

Chairperson Introduction & Day 2 Overview

09:20 - 09:55

Fireside Chat | [MarTech Stack] Thriving in Uncertainty: Maximising Resources in a Turbulent Market

– Making your marketing department a primary driver of business.
– How marketers can adjust to changing consumer behaviour.
– Consolidating your MarTech stack so that your team gains productivity.

09:20 - 09:55

Fireside Chat | [MarTech Stack] Thriving in Uncertainty: Maximising Resources in a Turbulent Market

– Making your marketing department a primary driver of business.
– How marketers can adjust to changing consumer behaviour.
– Consolidating your MarTech stack so that your team gains productivity.

09:55 - 10:15

Keynote Presentation | [AI & Automation] How to Enhance Marketing Impact with AI and Automation

– Exploring the profound impact of AI-driven automation on streamlining marketing campaigns, from nuanced real-time analytics to strategic resource deployment.
– Addressing the sophisticated challenges that arise with the integration of AI into marketing automation, spanning from intricate data integration to ethical considerations and digital empathy.

09:55 - 10:15

Keynote Presentation | [AI & Automation] How to Enhance Marketing Impact with AI and Automation

– Exploring the profound impact of AI-driven automation on streamlining marketing campaigns, from nuanced real-time analytics to strategic resource deployment.
– Addressing the sophisticated challenges that arise with the integration of AI into marketing automation, spanning from intricate data integration to ethical considerations and digital empathy.

10:15 - 11:00

Panel Discussion | [Data Thinking] Data Thinking: Embedding Data at the Heart of Business Strategy

– Strategies for fostering a data-centric culture within different facets of an organization, from marketing to operations.
– Examples of how data has been used to uncover new opportunities or reimagine existing processes.

10:15 - 11:00

Panel Discussion | [Data Thinking] Data Thinking: Embedding Data at the Heart of Business Strategy

– Strategies for fostering a data-centric culture within different facets of an organization, from marketing to operations.
– Examples of how data has been used to uncover new opportunities or reimagine existing processes.

11:00 - 11:30 | Networking Coffee Break

11:00 - 11:30 | Networking Coffee Break

11:30 - 11:55

Fireside Chat | [Content Automation] How to Revolutionise Marketing Through Content Automation

– How automation has been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.

11:30 - 11:55

Fireside Chat | [Content Automation] How to Revolutionise Marketing Through Content Automation

– How automation has been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.

12:15 - 13:00

Panel Discussion | [CRM] How to Optimise Customer-Relationship Management (CRM) to Harness Customer Insights and Boost Sales?

– How integrated CRM has changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics.
– With all the advances in CRM automation, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech and automation in streamlining CRM processes.

12:15 - 13:00

Panel Discussion | [CRM] How to Optimise Customer-Relationship Management (CRM) to Harness Customer Insights and Boost Sales?

– How integrated CRM has changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics.
– With all the advances in CRM automation, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech and automation in streamlining CRM processes.

13:00 - 14:30 | Networking Buffet Lunch

Enjoy your international lunch buffet and networking at THE OASIS of Hotel Nikko Bangkok Sukhumvit (Level 6).

13:00 - 14:30 | Networking Buffet Lunch

Enjoy your international lunch buffet and networking at THE OASIS of Hotel Nikko Bangkok Sukhumvit (Level 6).

14:30 - 15:00

Fireside Chat | [Answer Engine Optimisation] Navigating the Nuances of Answer Engine Optimisation in Digital Marketing

– Initial forays into AEO and the lessons learned from these experiences.
– How optimising for question-based search queries has improved content visibility.

14:30 - 15:00

Fireside Chat | [Answer Engine Optimisation] Navigating the Nuances of Answer Engine Optimisation in Digital Marketing

– Initial forays into AEO and the lessons learned from these experiences.
– How optimising for question-based search queries has improved content visibility.

15:00 - 15:45

Panel Discussion | [E-Commerce] Advancing E-Commerce Excellence: Navigating Dynamics Across Channels, Products, and Services

– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers and thereby increasing average order value (AOV).
– Challenges and opportunities in the e-commerce journey.

15:00 - 15:45

Panel Discussion | [E-Commerce] Advancing E-Commerce Excellence: Navigating Dynamics Across Channels, Products, and Services

– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers and thereby increasing average order value (AOV).
– Challenges and opportunities in the e-commerce journey.

15:45 - 16:15 | Networking Coffee Break

15:45 - 16:15 | Networking Coffee Break

16:15 - 16:40

Fireside Chat | [User-Generated Content] The Power of User-Generated Content (UGC) in Transforming Brand Engagement and Loyalty

– Metrics or studies that highlight the effectiveness of UGC in increasing engagement and conversion rates.
– How new platforms and tools for UGC could revolutionise brands’ interaction with the audiences.

16:15 - 16:40

Fireside Chat | [User-Generated Content] The Power of User-Generated Content (UGC) in Transforming Brand Engagement and Loyalty

– Metrics or studies that highlight the effectiveness of UGC in increasing engagement and conversion rates.
– How new platforms and tools for UGC could revolutionise brands’ interaction with the audiences.

16:40 - 17:20

Panel Discussion | [Digital Transformation] Leading Digital Transformation: Strategic Innovations in Marketing

– Strategies for overcoming obstacles, such as budget constraints, skills gaps, and resistance to change within organisations.
– How success in digital marketing transformation can be measured, including key performance indicators and metrics.

16:40 - 17:20

Panel Discussion | [Digital Transformation] Leading Digital Transformation: Strategic Innovations in Marketing

– Strategies for overcoming obstacles, such as budget constraints, skills gaps, and resistance to change within organisations.
– How success in digital marketing transformation can be measured, including key performance indicators and metrics.

17:20 - 18:00 | Chairperson Closing Remarks (Day 2) & Departure Coffee

17:20 - 18:00 | Chairperson Closing Remarks (Day 2) & Departure Coffee

End of Summit

End of Summit

Copyright © 2024 BEETc Ltd. All Rights Reserved. Registered in England and Wales. Company Register Number 10786196