Agenda – The MarTech Summit Bangkok, 19 & 20 October 2022

Preview Topics

07:45 - 08:50 | Arrival & Registration

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:20

Keynote Presentation | [Digital Experience + Personalisation] How Hyper-personalisation Could Improve Genuine Customer Engagement and How to Achieve it At Scale?

– Why hyper-Personalisation needs to be interactive and dynamic?

09:20 - 10:05

Panel Discussion | [Customer Engagement] How to Utilise Gamification to Enhance Customer Engagement in the Digital First World?

– Could all the experiences be gamified?
– What are the benefits of gamification apart from engagement?

10:05 - 10:25

Keynote Presentation | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships?
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

10:25 - 10:45

Keynote Presentation | [Blockchain] How the Blockchain Technology Would Help Future Proofing Your Customer Data Strategy?

– The benefits of Blockchain technology as a tool to secure customer data
– How to use Blockchain technology and its applications in digital marketing to develop trust and transparency?

10:45 - 11:05

Morning Speakers Group Q&A Session

11:05 - 11:35 | Networking Break

11:35 - 12:20

Panel Discussion | Utilising Social Media to promote Brand Affinity: Partnering with Customers as Brand Influencers

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty

12:20 - 12:40

Keynote Presentation | [Metaverse] How the Metaverse Could Boost Omni-channel Experience to Create a Holistic Brand Experience?

– The role of the metaverse in boosting the O2O experience

12:40 - 13:00

Keynote Presentation | [Internal Alignment] Aligning Your Marketing and Sales Teams Through Technology to Maximise Your Revenue

– How could technology help to align internal teams?
– How to choose right technology to align the teams?

13:00 - 14:00 | Lunch Break

14:00 - 14:20

Keynote Presentation | [Marketing Transformation] Account Based Marketing (ABM) – A New Inspiration in B2B Marketing Transformation

– How did ABM humanise B2B marketing?

14:20 - 15:05

Panel Discussion | [E-Commerce Strategy] How to Build a Data-Driven E-Commerce Strategy that Will Outperform the Competition?

– What do you need to build it?
– How to keep the data updated and usable?

15:05 - 15:50

Panel Discussion | Leveraging Multi-Types of Content

– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels

15:50 - 16:20 | Networking Break

16:20 - 16:40

Keynote Presentation| [Market Mix Modeling] How to Fine Tune Sales Strategies and Grow Market Share using MMM?

– What is MMM?
– How does a well implemented MMM strategy boost sales?

16:40 - 17:25

Panel Discussion | [Customer Experience / Customer Data] How to Create Conversational AI Chatbots to Increase User Experiences at Scale?

– How to train a conversational AI chatbot?
– How could a chatbot increase customer lifetime value in the long term?

17:25 - 17:45

Keynote Presentation | [AI / Customer Journey] How to Use AI to Create a Real-Time CDP for Omnichannel Personalisation to Increase Customer Lifetime Value?

– How Real-time CDP could unify identities?
– How to use real-time CDP to orchestrate personalised inbound and outbound engagement across touchpoints for a consistent, frictionless journey?

17:45 - 19:10 | Networking & Departure

End of Day 1

Day 2

07:45 - 08:50 | Arrival & Registration

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:45

Panel Discussion | Managing Customer Experience with New Technologies

– Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
– The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience

09:45- 10:05

Keynote Presentation | [Full-funnel Marketing ROI] How to Conduct Holistic Measurement in the Full-funnel Marketing ROI?

– What is required to conduct a holistic analysis?
– How to attribute sales to different stages of the funnel?

10:05 - 10:25

Keynote Presentation | [Programmatic Media] How to Use Programmatic Media to Enable Sales Growth?

– What is the role of programmatic media in sales?
– How could sales and marketing teams align in using programmatic media?

10:25 - 10:55 | Networking Break

10:55 - 11:35

Keynote Presentation | [O2O Commerce] Online-to-Offline Commerce: How to Utilise O2O Approach to Grab Hold of Key Markets in APAC?

– What is O2O Commerce?
– How to drive traffic to your offline store by using online targeting?

11:35 - 11:55

Keynote Presentation | [IoT & AI] How is IoT Reshaping the Landscape of B2B & B2C Marketing?

– How does IoT automate admin tasks to free up the marketing team?
– How to combine AI technology to manage IoT devices and decision-making processes for enhanced customer experience?

11:55 - 12:40

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience?

– How to gain customer insights and scale content automation through the deployment of customer data?
– How data has enabled the capturing of customer experience across multiple touch-points?

12:40 - 13:00

Keynote Presentation | [Data Privacy] People-Defined Cybersecurity: How to Achieve Customer Data Privacy Excellence in An Extremely Privacy Centred Era?

– Why do we need People-Defined Cybersecurity?
– Is it possible to achieve customer data privacy excellence?

13:00 - 14:00 | Lunch Break

14:00 - 14:45

Panel Discussion | [Metaverse & Content Marketing] How the Metaverse Will Change the Landscape of Content Marketing?

– How the metaverse would disrupt the simple mechanism of passive communication?
– How the Metaverse will evolve what we know about the content marketing?
– New content marketing strategies

14:45 - 15:05

Keynote Presentation | [Neuromarketing] Neuromarketing Technologies: How to Improve Content Creativity, Attractiveness, and Marketing Effectiveness Utilising the Neuroscience?

– What is neuromarketing? Are we ready?
– Why does it matter?
– How could a brand get started with neuromarketing?

15:05 - 15:35 | Networking Break

15:35 - 16:20

Keynote Presentation | [Web 3.0] How Web 3.0 is Changing Social Media and The Online Digital World?

– What is Web 3.0?
– How does it facilitate the metaverse, the online digital world?

16:20 - 17:05

Panel Discussion | [Marketing Strategy] The Future trends in Marketing: A brief look at the short and long term

– How digital transformation is changing the future of the marketing function
– Understanding what practices are becoming obsolete

17:05 - 17:15 | Chairperson Closing and Departure

End of Summit

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