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Summit agenda is subject to change.
– Evolving growth agenda of CMOs and MarTech decision makers
– Best practices and lessons learned on driving growth using MarTech
– The forecast of latest trends & technologies in MarTech Landscape 2024
– How to build trust with your customers in an uncertain market?
– Strategies your brand can do today to increase revenue and reduce cost via personalisations.
– Ways to value empirical results and have a healthy disregard for conventional wisdom.
– How to explore new ways of marketing through automation, fast experimentation and rigorous A/B testing?
– How to effectively turn data and insights into actions?
– One Size fits None – Coordinating data to fit into the standard of the future.
With growing lists of priorities and more messages, apps and platforms to keep track of than ever, marketers today can struggle to stay aligned. Ultimately, this makes it challenging to hit key goals, drive impactful campaigns or pivot quickly to new business priorities. This session will offer actionable insights on how AI can be used to drive smarter marketing, and offset ‘busy work’ allowing marketers to drive clarity, accountability and essentially achieve goals faster.
– How do we translate organisational objectives to the need for data and analytics?
– How can we work together on data sharing across the organisation?
– How can we make data accessible across the organisation?
– How to work with a suite of social media platforms and boost CRM?
– How brands curate cohesive customer journeys via multiple social media platforms.
According to a McKinsey study, businesses that adopt data-driven growth strategies are 6 times more likely to retain their existing customers. We’ll discuss:
– The notable shifts we’re currently seeing in the market and the role of CX.
– An integrated approach that combines traditional practices with user-centred design processes to bring greater value to your customers.
– What is needed beyond the technology in your organisation and in your strategy to turn customer interactions into growth opportunities?
– How businesses embrace end-to-end automation to deliver effective CRM.
– How automation is used to scale personalised marketing campaigns.
– Successful stories to carry out digital marketing upskilling in your organisation.
– How to determine which technologies & skills to match your marketing culture?
– How to gain trust and buy-in from all stakeholders on new technologies?
– For the internal stakeholder, do the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies?
– How to gain trust and buy-in from all stakeholders on new technologies?
– For the internal stakeholder, do the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies?
– Ways to design CX Strategies & prioritising what your customers need versus what is given.
– How to plan a seamless rewards experience end-to-end?
– Ways to design CX Strategies & prioritising what your customers need versus what is given.
– How to plan a seamless rewards experience end-to-end?
– Could all experiences be gamified?
– Examples of gamified experience in your organisation.
– What are the benefits of gamification apart from engagement?
– Could all experiences be gamified?
– Examples of gamified experience in your organisation.
– What are the benefits of gamification apart from engagement?
– Stories of brands building e-commerce & online marketplace ecosystem.
– How to engage with new generation shoppers?
– How to build the business case to get e-commerce up and running?
– Stories of brands building e-commerce & online marketplace ecosystem.
– How to engage with new generation shoppers?
– How to build the business case to get e-commerce up and running?
– How to utilise data & technology to enable personalised customer journey across channels?
– How does a personalised approach increase omnichannel user engagement and retain customer loyalty?
– How to utilise data & technology to enable personalised customer journey across channels?
– How does a personalised approach increase omnichannel user engagement and retain customer loyalty?
– How do your customers grow, and how does your brand grow with them in the digital acceleration era?
– How do you align between brand values & customer values?
– Successful stories of co-creating brand experience with customers.
– How do your customers grow, and how does your brand grow with them in the digital acceleration era?
– How do you align between brand values & customer values?
– Successful stories of co-creating brand experience with customers.
– How to create the digital experience that your audience demand?
– Latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.
– How to create the digital experience that your audience demand?
– Latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.
