– How to gain customer insights and scale content automation through the deployment of customer data?
– How data has enabled the capturing of customer experience across multiple touchpoints?
– Why do we need People-Defined Cybersecurity?
– Is it possible to achieve customer data privacy excellence?
– The benefits of blockchain technology as a tool to secure customer data
– How to use blockchain technology and its applications in digital marketing to develop trust and transparency?
– What do you need to build it?
– How to keep the data updated and usable?
– How real-time CDP could unify identities?
– How to use real-time CDP to orchestrate personalised inbound and outbound engagement across touchpoints for a consistent, frictionless journey?
– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels
– How UGC helps strengthen brand/customer relationships?
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
– What is neuromarketing? Are we ready?
– Why does it matter?
– How could a brand get started with neuromarketing?
– KOLs vs. Influencers: What is the difference?
– What is KOL marketing and how to use KOLs as influencers?
– How to find the right KOLs for your campaign?
– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create a sense of community and loyalty
– How to develop region specific content to localise the digital marketing campaigns?
– How stories are told around the world?
– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts
– How could technology help to align internal teams?
– How to choose the right technology to align teams?
– What is MMM?
– How does a well implemented MMM strategy boost sales?
– What is required to conduct a holistic analysis?
– How to attribute sales to different stages of the funnel?
– What is O2O commerce?
– How to drive traffic to your offline store by using online targeting?
– Why hyper-personalisation needs to be interactive and dynamic?
– Evolving technologies and their impact on consumer behaviour and business strategies to manage customer experience
– The use of new technologies to overcome obstacles created by the current dynamics of customer experience
– The role of the metaverse in boosting the O2O experience
– How to be part of social media shifting and maintain brand longevity?
– How to strengthen CX value chain and discover new trends?
– How to leverage digital consumer intelligence platforms effectively?
– How to promote innovation across all levels of your organisation through digitalisation
– Synchronising your organisational culture with the use of emerging technologies to enable innovation
– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world