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Preview Agenda – The MarTech Summit Bangkok
7 October 2025
Fuji Grand Ballroom (Level 4), Hotel Nikko Bangkok

Arrival & Networking Breakfast

Chairperson Introduction & Overview

9:10 - 9:20

[Future Trends] Navigating Thailand’s Consumer Trends for Seamless Experience Delivery

– Explore the current and emerging consumer trends in Thailand that are pushing businesses to move beyond siloed channels—such as online, in-store, and social commerce—to craft seamless, end-to-end customer journeys.
– Understand how businesses operating in Thailand can leverage local customer insights, data, and technology to implement customer-centric strategies that ensure a consistent, engaging experience across all touchpoints.
– Discover how adapting to these trends can drive stronger customer loyalty and sustainable business growth in Thailand’s rapidly evolving market landscape.

09:20 - 09:55

[Best-of-breed MarTech] Selecting the Right Tools for Maximum Impact

– Explore how brands define and navigate best-of-breed MarTech to maximise impact amid budget constraints and growing stack complexity.
– Discuss integration, interoperability, and what the future holds for building a scalable, best-of-breed MarTech ecosystem.

09:55 - 10:15

[AI-Powered Content Agility] Driving Marketing Agility and Scale: Transforming your Content Supply Chain with AI

– How to Optimise Efficiency at Scale: Transform your content supply chain to break silos and drive agile marketing.
– How to Accelerate Campaigns with AI: Leverage AI-driven tools to streamline workflows and boost effectiveness.
– How to Turn Insights into Impact: Discover real-world use cases that optimise content creation and drive results.

10:15 - 11:00

[Customer Data Platforms (CDP)] Building a 360-Degree Customer View with CDP: The Brain Behind Intelligence

– What is the role of a CDP in unifying fragmented customer data into a cohesive profile?
– How can a robust CDP support the entire marketing lifecycle, from acquisition to loyalty?
– What are the measurable benefits of CDP implementation – for driving engagement and personalisation?
– How does leveraging first-party data through a CDP drive measurable engagement and personalisation?
– What are the challenges in implementing a CDP, and how is AI shaping its future?

11:00 - 11:30 | Networking Coffee Break

11:30 - 12:00

[Storytelling] Creating a Concise Brand Story: How to Tell a Great Story, to the Right Audience

– Define what makes brand storytelling truly authentic in a digital-first world, balancing creativity with data to drive credibility and connection.
– Examine how brands can cut through digital noise, adapt to emerging content trends, and future-proof narratives to stay relevant and impactful.

12:00 - 12:20

[CX Innovations] Melting Points: Where Creativity Meets Technology

– Learn how you can understand & act on your customers’ digital body language.
– Create your ideal channel & messaging mix like making a playlist.
– Transform performance marketing by tapping into untapped brand equity.
– Break down silos between data teams and creative departments.

12:20- 13:00

[Customer Retention] Strengthening Engagement for Long-Term Success

– Crafting meaningful, data-informed engagement strategies to boost acquisition, retention, and lifetime value in a saturated attention economy.
– Turning personalisation and customer insights into tangible loyalty drivers beyond conventional reward schemes.

13:00 - 14:30 | Networking Buffet Lunch

Enjoy your international lunch buffet and networking at THE OASIS of Hotel Nikko Bangkok Sukhumvit (Level 6).

14:30 - 15:00

[Marketing Analytics Performance] Translating Metrics into Measurable Success

– Explore how predictive analytics and performance metrics can drive continuous optimisation and measurable marketing success.
– Discuss building a data-driven culture and championing marketing measurement across the organisation to define and achieve business outcomes.

15:00 - 15:20

[Social Media Management] Mastering the Social Shift: The Trends Defining 2025

– From AI implementation to fostering thriving communities – we will provide you with data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today.

15:20 - 16:00

[Workflow Automation] Streamlining Processes and Enhancing Efficiency with Automated Marketing Solutions

– Explore how brands are integrating automated marketing to streamline operations, boost efficiency, and drive campaign performance.
– Discuss overcoming integration challenges, balancing creativity with automation, and the evolving role of AI in personalisation and customer journey design.

16:00 - 16:30 | Networking Coffee Break

16:30 - 17:00

[Personalisation] AI-Powered Customer Insights: The New Frontier of Personalisation

– How is AI transforming the way organisations collect and leverage customer data to deliver seamless, real-time, hyper-personalised experiences across omnichannel touchpoints?
– With AI enabling vast data collection, how can businesses balance advanced personalisation with privacy concerns to maintain customer trust in an omnichannel environment?
– What are the key challenges and AI-driven strategies for B2B and B2C companies to implement effective omnichannel personalisation, and how do you see these evolving over the next five years?

17:00 - 17:40

[Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– Explore who the next-gen consumers are and how their behaviours, expectations, and purchase habits differ from previous generations.
– Discover how brands can cut through the noise to engage, connect, and build lasting loyalty with Gen Z and Gen Alpha in a fast-paced digital world.

17:40 - 18:40 | Chairperson Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

Breakout Sessions

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakout Sessions

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakout | [Programmatic Innovation] Mastering Advanced Programmatic Strategies: Maximising ROAS Through Data-Driven Advertising

– Explore how unified identity solutions and cookieless targeting innovations are reshaping audience reach in Hong Kong’s privacy-conscious digital ecosystem.
– Discover how integrating first-party data with programmatic platforms drives higher relevance and improved campaign performance for Hong Kong and Greater China audiences.

Breakout | [Programmatic Innovation] Mastering Advanced Programmatic Strategies: Maximising ROAS Through Data-Driven Advertising

– Explore how unified identity solutions and cookieless targeting innovations are reshaping audience reach in Hong Kong’s privacy-conscious digital ecosystem.
– Discover how integrating first-party data with programmatic platforms drives higher relevance and improved campaign performance for Hong Kong and Greater China audiences.

Breakout | [Cross-Channel Attribution] Beyond Last-Click: Implementing Holistic Mobile Measurement for Cross-Border and Global Marketing Strategies

– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.

Breakout | [Cross-Channel Attribution] Beyond Last-Click: Implementing Holistic Mobile Measurement for Cross-Border and Global Marketing Strategies

– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.

Co-located Sister Summit

Data Demystified Summit Bangkok

Don’t miss the Data Demystified Summit Bangkok, taking place at the same venue and on the same date – 7 October 2025.
Join regional data experts and product owners as they explore the latest in Customer Data Governance, Data Monetisation, and Customer Data Management.

Upgrade to a Dual Summit Pass or bring your data team along to join us! Upgrade Here

Co-located Sister Summit

Data Demystified Summit Bangkok

Don’t miss the Data Demystified Summit Bangkok, taking place at the same venue and on the same date – 7 October 2025.
Join regional data experts and product owners as they explore the latest in Customer Data Governance, Data Monetisation, and Customer Data Management.

Upgrade to a Dual Summit Pass or bring your data team along to join us! Upgrade Here

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