Summit agenda is subject to change.
– Crafting meaningful, data-informed engagement strategies to boost acquisition, retention, and lifetime value in a saturated attention economy.
– Turning personalisation and customer insights into tangible loyalty drivers beyond conventional reward schemes.
– How to Optimise Efficiency at Scale: Transform your content supply chain to break silos and drive agile marketing.
– How to Accelerate Campaigns with AI: Leverage AI-driven tools to streamline workflows and boost effectiveness.
– How to Turn Insights into Impact: Discover real-world use cases that optimise content creation and drive results.
– Apply real-time data where it truly matters – without over-engineering or under-delivering on customer expectations.
– How to evaluate which touchpoints genuinely benefit from real-time insights based on intent, urgency, and business value.
– How to build event-driven architectures that deliver speed and relevance without compromising stability, accuracy, or scalability.
– How has the role of the physical store changed in your category in the e-commerce era?
– How are you creating a seamless online + offline customer journey?
– How do you scale during demand peaks like holidays, sales campaigns, or viral moments
– How do you leverage data to respond to changing consumer behaviors?
– What’s one piece of advice you’d give to brands trying to future-proof their e-commerce strategy?
– Explore how real-time data and cross-channel coordination can help shape more relevant and timely customer experiences.
– Demonstrate practical ways to streamline customer journeys through better integration of insights, messaging, and decision-making tools.
– How is AI transforming the way organisations leverage customer data to deliver seamless, real-time, hyper-personalised experiences across omnichannel touchpoints?
– Loyalty today goes beyond just transactions— how are brands evolving their approach to drive deeper engagement and long-term brand affinity?
– Looking ahead, what are some strategic investments or mindset shifts that could deliver lasting value for customers?
– How can marketers gain a 360° AI-powered view of their customers using CI 360?
– What role does GenAI play in enhancing precision and personalisation in customer engagement?
– How does seamless data integration help uncover hidden opportunities and drive loyalty?
– What steps can marketing leaders take to future-proof their MarTech stack for long-term impact?
– Explore how AI-driven data decisioning is revolutionizing the MarTech landscape in the APAC region, enabling businesses to shift from reactive to anticipatory strategies.
– Understand how Monks’ innovative AI framework empowers companies to harness data to predict and shape future growth opportunities.
– Discover how businesses can leverage AI-powered data decisioning to unlock new levels of efficiency, innovation, and competitive advantage in an increasingly complex market.
– Define what makes brand storytelling truly authentic in a digital-first world, balancing creativity with data to drive credibility and connection.
– Examine how brands can cut through digital noise, adapt to emerging content trends, and future-proof narratives to stay relevant and impactful.
– How to evolve your social strategy by tapping into human connection, peer influence, and real-time buying behaviour.
– How to co-create with influencers and communities to build brand relevance, trust, and cultural credibility at scale.
– How to enable real-time engagement and commerce through live chat, social checkout, and conversational automation tools.
– Explore how brands are integrating automated marketing to streamline operations, boost efficiency, and drive campaign performance.
– Discuss overcoming integration challenges, balancing creativity with automation, and the evolving role of AI in personalisation and customer journey design.
– How is AI transforming the way organisations collect and leverage customer data to deliver seamless, real-time, hyper-personalised experiences across omnichannel touchpoints?
– With AI enabling vast data collection, how can businesses balance advanced personalisation with privacy concerns to maintain customer trust in an omnichannel environment?
– What are the key challenges and AI-driven strategies for B2B and B2C companies to implement effective omnichannel personalisation, and how do you see these evolving over the next five years?
– Explore who the next-gen consumers are and how their behaviours, expectations, and purchase habits differ from previous generations.
– Discover how brands can cut through the noise to engage, connect, and build lasting loyalty with Gen Z and Gen Alpha in a fast-paced digital world.
– Cut through digital noise by using first-party engagement data to drive smarter campaigns and accelerate deal cycles
– Create more personalized, relevant digital experiences across the buyer journey — without adding complexity or headcount
– Unlock greater ROI from your webinars, virtual events, and content — and scale content creation up to 3x faster with automation and AI
– Cut through digital noise by using first-party engagement data to drive smarter campaigns and accelerate deal cycles
– Create more personalized, relevant digital experiences across the buyer journey — without adding complexity or headcount
– Unlock greater ROI from your webinars, virtual events, and content — and scale content creation up to 3x faster with automation and AI
– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.
– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.
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