Preview Agenda – The MarTech Summit Bangkok
18 & 19 October 2023
Grand Ballroom, Carlton Hotel Bangkok Sukhumvit
Day 1 - 18 Oct
08:15 - 08:50 | Arrival & Networking Coffee
08:50 - 09:00
09:00 - 09:25
– Tips & tools to turn your MarTech stack to be scalable amid uncertainties.
– How to build scalable MarTech stack to fit every team and user?
09:25 - 09:45
– Rolling out CX digitalisation that builds loyalty.
– Intelligent customer experience transformations through data insights.
Reserved
09:45 - 10:30
– Focusing on desired outcomes – how MarTech drives growth.
– How to enhance MarTech performance through cross functional collaboration?
– How to ensure internal engagement to support MarTech objectives?
10:30 - 11:00 | Networking Coffee Break
11:00 - 11:45
– Could all experiences be gamified?
– What are the benefits of gamification apart from engagement?
11:45 - 12:05
– Best practices and successful case studies for video marketing campaigns.
– Next generation video marketing trends, capabilities, and strategies.
12:05 - 12:30
– How to drive conversions from messages, emails, call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?
12:50 - 14:00 | Networking Buffet Lunch
14:00 - 14:25
– How do we translate organisational objectives to the need for data and analytics?
– How can we work together on data sharing across the organisation?
– How can we make data accessible across the organisation?
14:25 - 14:45
– How brands embrace end-to-end automation to meet their global creative content and how it needs to be more efficiently than ever before?
– How automation is used to scale creative production on a global scale?
14:45 - 15:30
– How do your customers grow, and how does your brand grow with them in the digital acceleration era?
– How do you align between brand values & customer values?
– Successful stories of co-creating brand experience with customers.
15:30 - 16:00 | Networking Coffee Break
16:00 - 16:15
– Mega trend of convergence of AI Technology & Marketing (Data driven marketing v2.0)
– How to leverage whitespaces to systematically measure unmet needs and gaps in demand supply across the path to purchase / recommendation?
– How could we geo-spatially map demand in real time to inform strategic choices
– How do we optimize my field agents to micro target based on real time customer demand
– How do we become the 177th ad? (so that you remember me)
– Case studies : Consistently driving Customer Satisfaction, unlocking growth and market share
Reserved
16:15 - 17:00
– The data & technology to enable personalisation or personalised customer journey.
– How does implementing a personalised approach increase user engagement and drive repeat customer behaviour?
17:00 - 19:00 | Day 1 Closing Remarks & Departure Networking Drinks
Day 2 - 19 Oct
08:15 - 08:50 | Arrival & Networking Coffee
08:50 - 09:00
09:00 - 09:25
– How to gain trust and buy-in from all stakeholders on new technologies?
– For the internal stakeholder, does the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies?
09:25 - 09:45
In the post-cookie world, How can marketers leverage data and technology to enhance the benefits of targeted marketing?
– How do we address the privacy implications of first-party data?
Reserved
09:45 - 10:10
– Ways to value empirical results and have a healthy disregard for conventional wisdom?
– How to explore new ways of marketing through automation, fast experimentation and rigorous A/B testing?
10:10 - 10:30
– Ways to curate new B2B marketing journey amid the digitalised business environment.
– How did ABM humanise B2B marketing?
10:30 - 11:00 | Networking Coffee Break
11:00 - 11:45
– Successful stories to carry out digital marketing upskilling in your organisation.
– How to determine which technologies & skills to match your marketing culture?
11:45 - 12:05
– Ways to design CX Strategies & prioritising what your customers need versus what is given
– How to plan a seamless rewards experience end-to-end
Reserved
12:05 - 13:00
A 15-min panel to set the scene followed by a 40-min interactive roundtable discussion participated by both speakers & attendees. Thoughts & key takeaways will be shared and discussed in groups of 8.
– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms.
– Curating the right social media platforms to create community stickiness and loyalty.
13:00 - 14:00 | Networking Buffet Lunch
14:00 - 14:25
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns?
– How to benchmark your marketing performance across multiple channels?
14:25 - 14:40
– How is a brand supposed to stand out In this crazy world we have created?
– How are we going to create LTV when we don’t even know if a prospective customer is fake or not?
– Are rewards indeed the fail proof commoditised way to create loyalty?
Reserved
14:40 - 15:25
– How to curate a successful influencer marketing strategy and campaign?
– How to design and manage Influencers’ content across multiple platforms, e.g. YouTube, TikTok, Facebook, Instagram, etc.?
15:25 - 15:55 | Networking Coffee Break
15:55 - 16:20
– How to effectively turn data and insights into actions?
– One Size fits None – Coordinating data to fit into the standard of the future.
16:20 - 17:00
– The role of the Metaverse in enhancing the O2O experience.
– Applications of Metaverse in real-life marketing to create sense of immersion.
