– Explore the current and emerging consumer trends in Thailand that are pushing businesses to move beyond siloed channels—such as online, in-store, and social commerce—to craft seamless, end-to-end customer journeys.
– Understand how businesses operating in Thailand can leverage local customer insights, data, and technology to implement customer-centric strategies that ensure a consistent, engaging experience across all touchpoints.
– Discover how adapting to these trends can drive stronger customer loyalty and sustainable business growth in Thailand’s rapidly evolving market landscape.

– Explore how brands define and navigate best-of-breed MarTech to maximise impact amid budget constraints and growing stack complexity.
– Discuss integration, interoperability, and what the future holds for building a scalable, best-of-breed MarTech ecosystem.

– How to Optimise Efficiency at Scale: Transform your content supply chain to break silos and drive agile marketing.
– How to Accelerate Campaigns with AI: Leverage AI-driven tools to streamline workflows and boost effectiveness.
– How to Turn Insights into Impact: Discover real-world use cases that optimise content creation and drive results.

– What is the role of a CDP in unifying fragmented customer data into a cohesive profile?
– How can a robust CDP support the entire marketing lifecycle, from acquisition to loyalty?
– What are the measurable benefits of CDP implementation – for driving engagement and personalisation?
– How does leveraging first-party data through a CDP drive measurable engagement and personalisation?
– What are the challenges in implementing a CDP, and how is AI shaping its future?

– Explore how predictive analytics and performance metrics can drive continuous optimisation and measurable marketing success.
– Discuss building a data-driven culture and championing marketing measurement across the organisation to define and achieve business outcomes.

– From AI implementation to fostering thriving communities – we will provide you with data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today.

– Explore how brands are integrating automated marketing to streamline operations, boost efficiency, and drive campaign performance.
– Discuss overcoming integration challenges, balancing creativity with automation, and the evolving role of AI in personalisation and customer journey design.

– Crafting meaningful, data-informed engagement strategies to boost acquisition, retention, and lifetime value in a saturated attention economy.
– Turning personalisation and customer insights into tangible loyalty drivers beyond conventional reward schemes.

– Learn how you can understand & act on your customers’ digital body language.
– Create your ideal channel & messaging mix like making a playlist.
– Transform performance marketing by tapping into untapped brand equity.
– Break down silos between data teams and creative departments.

– Define what makes brand storytelling truly authentic in a digital-first world, balancing creativity with data to drive credibility and connection.
– Examine how brands can cut through digital noise, adapt to emerging content trends, and future-proof narratives to stay relevant and impactful.

– How is AI transforming the way organisations collect and leverage customer data to deliver seamless, real-time, hyper-personalised experiences across omnichannel touchpoints?
– With AI enabling vast data collection, how can businesses balance advanced personalisation with privacy concerns to maintain customer trust in an omnichannel environment?
– What are the key challenges and AI-driven strategies for B2B and B2C companies to implement effective omnichannel personalisation, and how do you see these evolving over the next five years?

– Explore who the next-gen consumers are and how their behaviours, expectations, and purchase habits differ from previous generations.
– Discover how brands can cut through the noise to engage, connect, and build lasting loyalty with Gen Z and Gen Alpha in a fast-paced digital world.