– Does legacy technology still work well today and in the near future?
– How to gain trust and buy-in from all stakeholders, open their minds to the possibilities of new technologies
– Stories of building E-Commerce Ecosystem
– How to engage with new generation shoppers
– How to convert data and insights into to actionable strategies to grow revenue
– How we can build a leaner MarTech Stack to boost ROI
– Successful cases of MarTech Stack/Platform Integration
– Which event types work best for different audiences
– What attendees have grown to expect and love about various types of events
– Which engagement tools can help give your events a boost
– How marketers drive real business value from digital experiences
– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives
– Re-thinking content marketing in a post-crisis future
– Next generation MarTech trends, capabilities, & strategies
– The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution?
– Where is the value in the measurement: what to measure, what are the approaches for measurement?
– What are the success factors?
– How to engage customers and motivate them to want to come back
– Successful tactics on gamified techniques in marketing strategy
– How to tell a story simply by scrolling
– Ways to convey stories across touchpoints to create better UX
– Tools to activate / innovate a Brand
– How to stay close to your customer with branding and its way of engagement
– How to tell a story simply by scrolling
– Ways to convey stories across touchpoints to create better UX
– How full visibility of your ad lifecycle enables accurate attribution of sales at each stage, helping to optimise ad performance and predict future campaign outcomes
– How the live mining of campaign performance data can produce real-time macroeconomic and behavioural insights, creating a positive feedback loop of campaign analysis, planning and execution
– How important is accurate customer data to curate customer journey
– Use cases of learning from data insights to know your customer
– How to create clear recommendations from marketing analytics
– Tactics to convert data into ROI with accurate customer segmentation
– How to reconcile customer-first approach with marketing AI
– Use cases of marketing AI that has worked
– How to monetise ecosystem to acquire, reactivate & retain customers
– What are the roles of partnerships and their shared capabilities to help build the ecosystem
– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture
