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Agenda – The MarTech Summit Bangkok
Tuesday, 7 October 2025
Fuji Grand Ballroom (Level 4), Hotel Nikko Bangkok

Arrival & Networking Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:40

Panel Discussion | [Customer Retention] Strengthening Engagement for Long-Term Success

– Crafting meaningful, data-informed engagement strategies to boost acquisition, retention, and lifetime value in a saturated attention economy.
– Turning personalisation and customer insights into tangible loyalty drivers beyond conventional reward schemes.

MarTech Summit Attendee

Peeruntorn Vannaprasert

Head of Retail Digital, Executive Director, UOB Thailand

Vaibhav Gupta

Chief Marketing Officer, DeeMoney

Srikanth Lanka

Head of Regional Sales & Marketing, APAC & EMEA, Aditya Birla Chemicals

Austi Nurani

SEA Data Driven Marketing Program Manager, Mars [Moderator]

09:40 - 10:00

Keynote Presentation | [AI-Powered Content Agility] Driving Marketing Agility and Scale: Transforming your Content Supply Chain with AI

– How to Optimise Efficiency at Scale: Transform your content supply chain to break silos and drive agile marketing.
– How to Accelerate Campaigns with AI: Leverage AI-driven tools to streamline workflows and boost effectiveness.
– How to Turn Insights into Impact: Discover real-world use cases that optimise content creation and drive results.

Ming Fai Chak

Director, Solution Consulting, Asia, Adobe

10:00 - 10:45

Fireside Chat | [Real-Time Insights & Decisioning] Real-Time or Waste of Time? Getting the Engagement Strategy Right

– Apply real-time data where it truly matters – without over-engineering or under-delivering on customer expectations.
– How to evaluate which touchpoints genuinely benefit from real-time insights based on intent, urgency, and business value.
– How to build event-driven architectures that deliver speed and relevance without compromising stability, accuracy, or scalability.

10:45 - 11:15 | Networking Coffee Break

11:15 - 11:40

Fireside Chat | [E-commerce] Adapting to the Future of Online Shopping

– How has the role of the physical store changed in your category in the e-commerce era?
– How are you creating a seamless online + offline customer journey?
– How do you scale during demand peaks like holidays, sales campaigns, or viral moments
– How do you leverage data to respond to changing consumer behaviors?
– What’s one piece of advice you’d give to brands trying to future-proof their e-commerce strategy?

11:40 - 12:00

Keynote Presentation | [CX Innovations] Transform Your Customer Journey in The Digital Era

– Explore how real-time data and cross-channel coordination can help shape more relevant and timely customer experiences.
– Demonstrate practical ways to streamline customer journeys through better integration of insights, messaging, and decision-making tools.

MarTech Summit Bangkok

[Reserved]

12:00 - 12:40

Panel Discussion | [Customer Experience] Creating Value Through Every Customer Interaction

– How is AI transforming the way organisations leverage customer data to deliver seamless, real-time, hyper-personalised experiences across omnichannel touchpoints?
– Loyalty today goes beyond just transactions— how are brands evolving their approach to drive deeper engagement and long-term brand affinity?
– Looking ahead, what are some strategic investments or mindset shifts that could deliver lasting value for customers?

MarTech Summit Attendee

Jeff Lee

Senior Vice President, Customer Experience Group, Agoda

Suradej (J) Suemak

Customer Insight, Marketing Strategy (AVP), Krungthai Bank

12:40 - 12:55

Lightning Talk | [Lighthouse 360] Illuminating the Future of Customer Engagement

– How can marketers gain a 360° AI-powered view of their customers using CI 360?
– What role does GenAI play in enhancing precision and personalisation in customer engagement?
– How does seamless data integration help uncover hidden opportunities and drive loyalty?
– What steps can marketing leaders take to future-proof their MarTech stack for long-term impact?

Tim Charlesworth

Customer Experience Solutions Lead, APAC, SAS Institute

12:55 - 14:10 | Networking Buffet Lunch

Enjoy your international lunch buffet and networking at THE OASIS of Hotel Nikko Bangkok Sukhumvit (Level 6).

14:10 - 14:20

Lightning Talk | [Future Trends] AI-Powered Data Decisioning: Shaping the Future of MarTech with Monks

– Explore how AI-driven data decisioning is revolutionizing the MarTech landscape in the APAC region, enabling businesses to shift from reactive to anticipatory strategies.
– Understand how Monks’ innovative AI framework empowers companies to harness data to predict and shape future growth opportunities.
– Discover how businesses can leverage AI-powered data decisioning to unlock new levels of efficiency, innovation, and competitive advantage in an increasingly complex market.

Chaiyut Dajboon

Senior Growth Manager, APAC,

14:20 - 15:00

Panel Discussion | [Storytelling] Creating a Concise Brand Story: How to Tell a Great Story, to the Right Audience

– Define what makes brand storytelling truly authentic in a digital-first world, balancing creativity with data to drive credibility and connection.
– Examine how brands can cut through digital noise, adapt to emerging content trends, and future-proof narratives to stay relevant and impactful.

Zsombor Istvan Bathori

Head Of APAC eCommerce (B2C), Robert Bosch

Swita Charanasomboon

Director, Marketing, Asia, Valvoline Global Operations

Melis Erdinç

Head of Digital Marketing, Arçelik Hitachi Home Appliances

Missy Yang

Country Manager, Garmin Thailand

15:00 - 15:20

Keynote Presentation | [Future of Social Marketing] Social 3.0: Creators, Communities, and Conversational Commerce

– How to evolve your social strategy by tapping into human connection, peer influence, and real-time buying behaviour.
– How to co-create with influencers and communities to build brand relevance, trust, and cultural credibility at scale.
– How to enable real-time engagement and commerce through live chat, social checkout, and conversational automation tools.

15:20 - 15:45

Fireside Chat | [Workflow Automation] Streamlining Processes and Enhancing Efficiency with Automated Marketing Solutions

– Explore how brands are integrating automated marketing to streamline operations, boost efficiency, and drive campaign performance.
– Discuss overcoming integration challenges, balancing creativity with automation, and the evolving role of AI in personalisation and customer journey design.

Uzma Jawaid

Digital Marketing Lead AMEA (Asia, Middle East & Africa), Syngenta

Kate Hongtongkam

Head of Marketing Communication, APAC, Mitsubishi Chemical Group

Jirayu Koedsuphap

Head of Marketing, Freshket

15:45 - 16:15 | Networking Coffee Break

16:15 - 16:40

Fireside Chat | [Personalisation] AI-Powered Customer Insights: The New Frontier of Personalisation

– How is AI transforming the way organisations collect and leverage customer data to deliver seamless, real-time, hyper-personalised experiences across omnichannel touchpoints?
– With AI enabling vast data collection, how can businesses balance advanced personalisation with privacy concerns to maintain customer trust in an omnichannel environment?
– What are the key challenges and AI-driven strategies for B2B and B2C companies to implement effective omnichannel personalisation, and how do you see these evolving over the next five years?

Punnic Jotinujit

Director, Loyalty, CRM & Data Insight & Innovation, Lotus’s

16:40 - 17:20

Panel Discussion | [Next-Gen Marketing] Captivating the Next Generation of Consumers in Marketing

– Explore who the next-gen consumers are and how their behaviours, expectations, and purchase habits differ from previous generations.
– Discover how brands can cut through the noise to engage, connect, and build lasting loyalty with Gen Z and Gen Alpha in a fast-paced digital world.

Neelabh Tripathi

Asia Category Director, International Family Care Consumer & Professional Division, Kimberly-Clark

Pulkit K Manchanda

Director, E-commerce (TH, VN & IDC), Reckitt

17:20 - 18:00 | Chairperson Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

Breakout Sessions

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakout Sessions

Focused, interactive sessions held alongside the main summit, offering a deeper dive into specialised topics.
Designed for hands-on learning and practical takeaways, they run concurrently at the same venue.
If you’re interested in sponsoring this session, please reach out to eli@themartechsummit.com

Breakout | [Engage, Measure, Convert] A Modern Marketer’s Guide to Accelerating Pipeline and Customer Journey

– Cut through digital noise by using first-party engagement data to drive smarter campaigns and accelerate deal cycles
– Create more personalized, relevant digital experiences across the buyer journey — without adding complexity or headcount
– Unlock greater ROI from your webinars, virtual events, and content — and scale content creation up to 3x faster with automation and AI

Breakout | [Engage, Measure, Convert] A Modern Marketer’s Guide to Accelerating Pipeline and Customer Journey

– Cut through digital noise by using first-party engagement data to drive smarter campaigns and accelerate deal cycles
– Create more personalized, relevant digital experiences across the buyer journey — without adding complexity or headcount
– Unlock greater ROI from your webinars, virtual events, and content — and scale content creation up to 3x faster with automation and AI

Breakout | [Cross-Channel Attribution] Beyond Last-Click: Implementing Holistic Mobile Measurement for Cross-Border and Global Marketing Strategies

– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.

Breakout | [Cross-Channel Attribution] Beyond Last-Click: Implementing Holistic Mobile Measurement for Cross-Border and Global Marketing Strategies

– Learn advanced mobile attribution techniques tailored for Hong Kong’s mobile-first consumers who navigate between cross-border/regional cities and global apps and platforms.
– Explore how predictive analytics and incrementality testing can identify the true value of marketing channels in Hong Kong’s competitive retail and financial services sectors.

Co-located Summit

Data Demystified Summit Bangkok

Don’t miss the Data Demystified Summit Bangkok, taking place at the same venue and on the same date – 7 October 2025.
Join regional data experts and product owners as they explore the latest in Customer Data Governance, Data Monetisation, and Customer Data Management.

Upgrade to a Dual Summit Pass or bring your data team along to join us! Upgrade Here

Co-located Summit

Data Demystified Summit Bangkok

Don’t miss the Data Demystified Summit Bangkok, taking place at the same venue and on the same date – 7 October 2025.
Join regional data experts and product owners as they explore the latest in Customer Data Governance, Data Monetisation, and Customer Data Management.

Upgrade to a Dual Summit Pass or bring your data team along to join us! Upgrade Here

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