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Agenda – The MarTech Summit Bangkok
29 & 30 October 2024
Fuji Grand Ballroom (Level 4), Hotel Nikko Bangkok

Day 1 - Tuesday, 29 October

Culture, People, CX Personalisation

08:15 - 09:10 | Arrival & Networking Breakfast

09:10 - 09:20

Chairperson Introduction & Day 1 Overview

09:20 - 09:50

Fireside Chat | [Customer Engagement] Building Bridges: The Convergence of Digital Experience, Trust & Loyalty

– Leveraging digital customer experience (CX) as a catalyst for trust and loyalty.
– AI-Driven Personalisation to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.

Chorfa Yuktanun

Chief Marketing & Customer Officer, Generali Life Assurance (Thailand)

Ekaterina Brus

Head of Consumer Marketing, APAC-MEA, Electrolux Group

Patsaapa Laohaareedilok

Head of Customer Engagement, Centara Hotels & Resorts
[Moderator]

09:50 - 10:10

Keynote Presentation | [AI Integration in CX] AI’s Next Frontier and Its Impact on CX

– Exploring the groundbreaking impact of artificial intelligence (AI) on customer interactions and its potential to reshape businesses’ relationships with their customers.
– Providing insights into cutting-edge AI technologies over the years, including natural language processing and machine learning, which are already revolutionising customer support and personalised product recommendations.
– Emphasising AI’s role in driving personalisation and emotional intelligence in customer experiences while addressing important best practices.

Reserved

10:10 - 10:55

Panel Discussion | [Hyper-Personalisation] Improving Genuine Customer Engagement with Hyper-Personalisation and How to Achieve it at Scale

– Sharing use cases of hyper-personalisation that are interactive and dynamic.
– Creating memorable marketing strategies that prioritise personalisation and the human experience.
– How AI will impact personalisation in the future.

Akanksha Rastogi

Head of Data & Insights, foodpanda
[Lead Panellist]

Xuanyi Zhou

Head of APAC, Dynamic Yield by Mastercard
MarTech Summit Attendee

Lopavit Mahapun

Head of Marketing Analytics, Central Group

Panawat Innurak

Head of Personalised Customer Engagement & Experience, ttb Bank

10:55 - 11:25 | Networking Coffee Break

11:25 - 12:25

Panel Discussion | [Omnichannel Experiences] Unveiling the Secrets to Omnichannel Consistency Excellence for CX

– The challenges in achieving omnichannel consistency as customer expectations for seamless experiences across channels continue to rise.
– The importance of aligning strategies, ensuring a unified brand experience at every touchpoint, and identifying industry leaders to close the omnichannel gap.
– Strategies for providing customers with a cohesive and consistent experience, regardless of whether their interaction point is online or offline.

Franck Baron

Chief Technology Officer, The 1

Pongboon Denpisal

Omnichannel Insight & Analytics Lead, Roche

Phanthira Taratikhumporn

Director, E-commerce Marketing & Traffic, Tops by Central Food Retail
[Moderator]

Akarat Ngandee

Head of New Business, APAC, Infobip

12:25 - 13:10

Panel Discussion | [Data Monetisation] Monetising Data: Strategies for Turning Customer Data into Revenue

– How to analyse customer data to develop targeted marketing strategies that drive sales and increase customer loyalty.
– Discuss the role of strategic partnerships in enhancing data monetisation opportunities, such as through shared data pools, collaborative marketing initiatives, or joint ventures.

Tan Tmangraksat

Director, Business Development, Data Collaboration Platform, AppsFlyer

Ramakrishnan Raja

Principal, Resonant Agency
[Moderator]

13:10 - 14:30 | Networking Buffet Lunch

Enjoy your international lunch buffet and networking at THE OASIS of Hotel Nikko Bangkok Sukhumvit (Level 6).

14:30 - 15:15

Panel Discussion | [Marketing Attribution] Precision Marketing: How to Master Attribution Models for Optimal Performance

– Discuss the complexity of tracking multiple touchpoints across customer journeys and the impact on understanding ROI.
– Explore the importance of user acquisition cohorts, tracking first user/source for revenue attribution, and optimizing media budgets based on their influence in the customer journey.
– Review examples where real-time data has significantly improved campaign performance and ROI.

Pattrapa Traiananwuttikul

Former Chief Marketing Officer, ex-Chevron
[Lead Panellist]

Polina Langbort

Director, Marketing, Haval Motors

Chaitanya Patel

Head of Performance Marketing, ALLIES OF SKIN

Maythad Vongtharanavuth

Director, Digital Performance Marketing, NocNoc

15:15 - 15:35

Keynote Presentation | [Phygital Experience] Enhancing Customer Phygital Experience: Rewarding Loyalty

– The necessity of compelling loyalty programs in the face of customers’ constant pursuit of the best deals.
– The effectiveness of digital rewards in capturing consumer attention and enhancing the customer experience.
– The versatility of GrabGifts as a customisable digital voucher for various corporate needs, including employee engagement and customer attraction.

MarTech Summit Bangkok

Nootprawee Pichayapaiboon

GrabGifts Partnership Lead, GrabForBusiness

15:35 - 16:05 | Networking Coffee Break

16:05 - 16:25

Keynote Presentation | [CX Measurement] Measuring ROI of CX: Proving Value of Customer Experience

– How organisations can effectively measure the ROI of their CX initiatives.
– Key metrics that businesses should monitor and demonstrate how data can be used to articulate the value of CX to key stakeholders.

Alex Chan

Research Director, Ipsos

16:25 - 17:05

Panel Discussion | [Marketing Campaigns & Localisation] Navigating Cultural Nuances in the Customer Journey

– Examples of where understanding the customer’s cultural context led to better engagement or conversion.
– What research methods have you found most effective in mapping the customer journey across different cultures?
– How can marketers effectively adapt their strategies to address cultural nuances at each stage of the customer journey?
– What are the common pitfalls to avoid?

Michele Cogliandro

APAC AG Customer Experience & Network Development Manager, CNH Industrial
[Lead Panellist]

Usman Shahid

Director, Regional Marketing, PepsiCo

Ferman Haider Haidery

Head of Marketing, APAC (Veg Seeds), Syngenta

Bencharachit Vanichanant

Director, Corporate Marketing Communication, Anantara Vacation Club

17:05 - 18:30 | Chairperson Closing Remarks (Day 1) & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!
If you’re interested in sponsoring this session, please reach out to lduan@themartechsummit.com

End of Day 1

Day 2 - Wednesday, 30 October

AI Innovations in MarTech

Day 2 - Wednesday, 30 October

AI Innovations in MarTech

08:15 - 09:10 | Arrival & Networking Breakfast

08:15 - 09:10 | Arrival & Networking Breakfast

09:10 - 09:20

Chairperson Introduction & Day 2 Overview

09:10 - 09:20

Chairperson Introduction & Day 2 Overview

09:20 - 10:05

Panel Discussion | [Digital Transformation] Leading Digital Transformation: Strategic Innovations in Marketing amid AI Revolution

– Strategies for overcoming obstacles, such as budget constraints, buy-ins, skills gaps, and resistance to change within organisations.
– How success in digital marketing transformation can be measured, including key performance indicators and metrics, in the AI era.

Tony William Kongsombat

Vice President, Marketing Innovation & Data Intelligence, The Mall Group

Nathdanai Kwansiripat

Assistant Managing Director, Nimble by Krungsri

David Byron Johnson

Head of Strategy, Havas
[Moderator]

Reserved

09:20 - 10:05

Panel Discussion | [Digital Transformation] Leading Digital Transformation: Strategic Innovations in Marketing amid AI Revolution

– Strategies for overcoming obstacles, such as budget constraints, buy-ins, skills gaps, and resistance to change within organisations.
– How success in digital marketing transformation can be measured, including key performance indicators and metrics, in the AI era.

Tony William Kongsombat

Vice President, Marketing Innovation & Data Intelligence, The Mall Group

Nathdanai Kwansiripat

Assistant Managing Director, Nimble by Krungsri

David Byron Johnson

Head of Strategy, Havas
[Moderator]

Reserved

10:05 - 10:20

Keynote Presentation | [First Party Data] First Party Data – Is It Enough for Today’s Marketing Planning?

– Obtaining first party data by brands themselves is difficult.
– The limitation of offline campaigns data.
– Effective omnichannel marketing solution.

Siyuan Lye

Senior Lead, Partnerships, APAC, LUMOS

10:05 - 10:20

Keynote Presentation | [First Party Data] First Party Data – Is It Enough for Today’s Marketing Planning?

– Obtaining first party data by brands themselves is difficult.
– The limitation of offline campaigns data.
– Effective omnichannel marketing solution.

Siyuan Lye

Senior Lead, Partnerships, APAC, LUMOS

10:20 - 10:55

Fireside Chat | [Content Automation] How to Revolutionise Marketing Through Content Automation

– How automation and AI tools have been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.

Faith Benjaathonsirikul

Head of Omnichannel, GSK

Zoltan Hidvegi

Head of Digital Communications, Indorama Ventures

10:20 - 10:55

Fireside Chat | [Content Automation] How to Revolutionise Marketing Through Content Automation

– How automation and AI tools have been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.

Faith Benjaathonsirikul

Head of Omnichannel, GSK

Zoltan Hidvegi

Head of Digital Communications, Indorama Ventures

10:55 - 11:30 | Networking Coffee Break

10:55 - 11:30 | Networking Coffee Break

11:30 - 12:10

Fireside Chat | [AI in Marketing] AI’s Role in Marketing: Automation, Strategic Focus & Ethical Considerations

– Define “automation” in marketing through software bots, AI-powered tools, and intelligent systems that handle repetitive tasks, enabling marketers to focus on strategy and creativity.
– Explore how AI enhances decision-making and revolutionises content development, while addressing the ethical challenges surrounding AI’s role in marketing practices.

Monsurul Aziz

Head of Marketing Strategy & Planning, Nagad

Tavipat Oparad

Head of Strategy & Business Operations, Digital Media, Ture Digital Group

Raya Chantaramungkorn

Co-Founder & Chief Marketing Officer, HD
[Moderator]

11:30 - 12:10

Fireside Chat | [AI in Marketing] AI’s Role in Marketing: Automation, Strategic Focus & Ethical Considerations

– Define “automation” in marketing through software bots, AI-powered tools, and intelligent systems that handle repetitive tasks, enabling marketers to focus on strategy and creativity.
– Explore how AI enhances decision-making and revolutionises content development, while addressing the ethical challenges surrounding AI’s role in marketing practices.

Monsurul Aziz

Head of Marketing Strategy & Planning, Nagad

Tavipat Oparad

Head of Strategy & Business Operations, Digital Media, Ture Digital Group

Raya Chantaramungkorn

Co-Founder & Chief Marketing Officer, HD
[Moderator]

12:10 - 13:00

Panel Discussion | [E-Commerce] Advancing E-Commerce Excellence: Navigating Dynamics Across Channels, Products, and Services

– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers, therefore increasing average order value (AOV).
– Challenges and opportunities in e-commerce journey with the rise of AI.

Gordon Nugent

Head of Digital, Asia Pacific, HP
[Lead Panellist]

Shotinutt Chewsuwan

Head of E-commerce, SEPHORA

Pimroge Batpantana

Director, Regional E-commerce, Jaspal Group

Paul Abbott

Director, E-commerce, DHL Supply Chain

12:10 - 13:00

Panel Discussion | [E-Commerce] Advancing E-Commerce Excellence: Navigating Dynamics Across Channels, Products, and Services

– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers, therefore increasing average order value (AOV).
– Challenges and opportunities in e-commerce journey with the rise of AI.

Gordon Nugent

Head of Digital, Asia Pacific, HP
[Lead Panellist]

Shotinutt Chewsuwan

Head of E-commerce, SEPHORA

Pimroge Batpantana

Director, Regional E-commerce, Jaspal Group

Paul Abbott

Director, E-commerce, DHL Supply Chain

13:00 - 14:15 | Networking Buffet Lunch

Enjoy your international lunch buffet and networking at THE OASIS of Hotel Nikko Bangkok Sukhumvit (Level 6).

13:00 - 14:15 | Networking Buffet Lunch

Enjoy your international lunch buffet and networking at THE OASIS of Hotel Nikko Bangkok Sukhumvit (Level 6).

14:15 - 14:55

Fireside Chat | [CRM] How to Optimise Customer-Relationship Management (CRM) to Harness Customer Insights and Boost Sales?

– How has this integrated CRM changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics?
– With all the advances in CRM automation, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech / AI tools in streamlining CRM processes.

MarTech Summit Attendee

Chanuttita Chitmanasak

Regional CRM & Marketing Automation Lead, Michelin

Nop-Anong Akasabadi

Head of CRM & Data Analytics, UNICEF

14:15 - 14:55

Fireside Chat | [CRM] How to Optimise Customer-Relationship Management (CRM) to Harness Customer Insights and Boost Sales?

– How has this integrated CRM changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics?
– With all the advances in CRM automation, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech / AI tools in streamlining CRM processes.

MarTech Summit Attendee

Chanuttita Chitmanasak

Regional CRM & Marketing Automation Lead, Michelin

Nop-Anong Akasabadi

Head of CRM & Data Analytics, UNICEF

14:55 - 15:25

Fireside Chat | [Mobile App Marketing] How to Champion Mobile App Marketing to Drive Innovation & Growth

– How to master speedy scalability to attract and retain customers with Mobile App marketing.
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How is AI going to play a role in App marketing?

Thi Thom Pham

Chief Marketing Officer, Ascend Commerce Digital Group

Vaibhav Gupta

Head of Digital Growth, DeeMoney

14:55 - 15:25

Fireside Chat | [Mobile App Marketing] How to Champion Mobile App Marketing to Drive Innovation & Growth

– How to master speedy scalability to attract and retain customers with Mobile App marketing.
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How is AI going to play a role in App marketing?

Thi Thom Pham

Chief Marketing Officer, Ascend Commerce Digital Group

Vaibhav Gupta

Head of Digital Growth, DeeMoney

15:25 - 16:00 | Networking Coffee Break

15:25 - 16:00 | Networking Coffee Break

16:00 - 16:20

Keynote Presentation | [GenAI & LLMs] The Generative AI Maturity Ladder: A Walk, Crawl, Run Approach to Using ChatGPT, Gemini, and Other Large Language Models for Digital Marketing

– Understand the basics of prompt engineering for tools like ChatGPT and Google Gemini, including how you can reduce hallucinations and incorrect information when you use large language models through techniques like instruction, role, and multi-shot prompting.
– Get a framework for where you are in the gen AI usage journey, from minimal use of AI to large language models being integrated into the day-to-day platforms and processes you use, and how to know whether you can move to the next step up the ladder.

Jeffrey Pe Benito

Director, Digital Marketing, Vertiv.com

16:00 - 16:20

Keynote Presentation | [GenAI & LLMs] The Generative AI Maturity Ladder: A Walk, Crawl, Run Approach to Using ChatGPT, Gemini, and Other Large Language Models for Digital Marketing

– Understand the basics of prompt engineering for tools like ChatGPT and Google Gemini, including how you can reduce hallucinations and incorrect information when you use large language models through techniques like instruction, role, and multi-shot prompting.
– Get a framework for where you are in the gen AI usage journey, from minimal use of AI to large language models being integrated into the day-to-day platforms and processes you use, and how to know whether you can move to the next step up the ladder.

Jeffrey Pe Benito

Director, Digital Marketing, Vertiv.com

16:20 - 17:00

Panel Discussion | [Data Thinking] Data Thinking: Embedding Data at the Heart of Business Strategy

– Strategies for fostering a data-centric culture within different facets of an organisation, from marketing to operations.
– Examples of how they’ve used data to uncover new opportunities or reimagine existing processes.

Manoj Sitani

Cluster Marketing Lead, Southeast Asia & Pakistan, Bayer

Shaun Wong

Chief Strategy & Planning Officer, CP AXTRA

Bernadette Wesdorp

Director, Privacy Leader, Netherlands & Responsible AI Leader, EMEIA, EY
[Moderator]

16:20 - 17:00

Panel Discussion | [Data Thinking] Data Thinking: Embedding Data at the Heart of Business Strategy

– Strategies for fostering a data-centric culture within different facets of an organisation, from marketing to operations.
– Examples of how they’ve used data to uncover new opportunities or reimagine existing processes.

Manoj Sitani

Cluster Marketing Lead, Southeast Asia & Pakistan, Bayer

Shaun Wong

Chief Strategy & Planning Officer, CP AXTRA

Bernadette Wesdorp

Director, Privacy Leader, Netherlands & Responsible AI Leader, EMEIA, EY
[Moderator]

17:00 - 18:00 | Chairperson Closing Remarks (Day 2) & Departure Coffee

17:00 - 18:00 | Chairperson Closing Remarks (Day 2) & Departure Coffee

End of Summit

End of Summit

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