– Why hyper-Personalisation needs to be interactive and dynamic?
– Could all the experiences be gamified?
– What are the benefits of gamification apart from engagement?
– How UGC helps building customer trust and strength brand/customer relationships?
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
– The benefits of Blockchain technology as a tool to secure customer data
– How to use Blockchain technology and its applications in digital marketing to develop trust and transparency?
– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty
– The role of the metaverse in boosting the O2O experience
– How could technology help to align internal teams?
– How to choose right technology to align the teams?
– How did ABM humanise B2B marketing?
– What do you need to build it?
– How to keep the data updated and usable?
– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels
– What is MMM?
– How does a well implemented MMM strategy boost sales?
– How to train a conversational AI chatbot?
– How could a chatbot increase customer lifetime value in the long term?
– How Real-time CDP could unify identities?
– How to use real-time CDP to orchestrate personalised inbound and outbound engagement across touchpoints for a consistent, frictionless journey?
– Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
– The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience
– What is required to conduct a holistic analysis?
– How to attribute sales to different stages of the funnel?
– What is the role of programmatic media in sales?
– How could sales and marketing teams align in using programmatic media?
– What is O2O Commerce?
– How to drive traffic to your offline store by using online targeting?
– How does IoT automate admin tasks to free up the marketing team?
– How to combine AI technology to manage IoT devices and decision-making processes for enhanced customer experience?
– How to gain customer insights and scale content automation through the deployment of customer data?
– How data has enabled the capturing of customer experience across multiple touch-points?
– Why do we need People-Defined Cybersecurity?
– Is it possible to achieve customer data privacy excellence?
– How the metaverse would disrupt the simple mechanism of passive communication?
– How the Metaverse will evolve what we know about the content marketing?
– New content marketing strategies
– What is neuromarketing? Are we ready?
– Why does it matter?
– How could a brand get started with neuromarketing?
– What is Web 3.0?
– How does it facilitate the metaverse, the online digital world?
– How digital transformation is changing the future of the marketing function
– Understanding what practices are becoming obsolete
