– The role of the Metaverse in boosting the O2O experience
– What Metaverse means to Thailand and the region?
– Skyrocketing growth via customer engagement done right – Content, personalization, gamification, the works
– How the right technology can supercharge not only your customer experiences, but also your business growth.
– Digital technology as not just a service, but a part of your customer’s life”
– Evolving technologies and their impact on consumer behaviour and business strategies to manage customer experience
– The use of new technologies to overcome obstacles created by the current dynamics of customer experience
– How to gain customer insights and scale content automation through the deployment of customer data?
– How data has enabled the capturing of customer experience across multiple touch-points?
– Real-time data processing of billions of data points is what gives marketers the ability to engage their customers better
– Utilising AI and automation to have personalised engagement
– How important to personalise engagement channels. As 1 size fits all solution doesn’t work anymore
– Learn from high-converting and data-driving webinars, virtual events and content experiences of the last twelve months to get ideas and inspiration for rest of the year and 2023
– Dissect webinars and virtual events that cut through the digital noise from all around the world and pinpointing what made each experience so great.
– How to implement similar strategies into your own programs.
– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels
– How data insights lead innovation to visual engagement
– The application of visuals to increase the level of engagement and brand awareness
– What do you need to build it?
– How to keep the data updated and usable?
– KOLs vs Influencers: What is the difference?
– What is KOL marketing and how to use KOLs as influencers?
– How to find the right KOLs for your campaign?
– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels
– The benefits of Blockchain technology as a tool to secure customer data
– How to use Blockchain technology and its applications in digital marketing to develop trust and transparency?
– Evolving technologies and their impact on consumer behaviour and business strategies to manage customer experience
– The use of new technologies to overcome obstacles created by the current dynamics of customer experience
– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts
– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world
1. What is your current state of engagement? What are your success stories?
2. What are your best practises in permission based communications? What do you want to do more of?
3. What do you expect out of technology?
1. How could technology help to align internal teams (e.g. marketing, IT & sales)?
2. How to choose the right technology to align the teams?
3. Your success stories of cross functional relationships for your team
