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Summit agenda is subject to change.
– Leveraging digital customer experience (CX) as a catalyst for trust and loyalty.
– AI-Driven Personalisation to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.
– Exploring the groundbreaking impact of artificial intelligence (AI) on customer interactions and its potential to reshape businesses’ relationships with their customers.
– Providing insights into cutting-edge AI technologies over the years, including natural language processing and machine learning, which are already revolutionising customer support and personalised product recommendations.
– Emphasising AI’s role in driving personalisation and emotional intelligence in customer experiences while addressing important best practices.
– Sharing use cases of hyper-personalisation that are interactive and dynamic.
– Creating memorable marketing strategies that prioritise personalisation and the human experience.
– How AI will impact personalisation in the future.
– The challenges in achieving omnichannel consistency as customer expectations for seamless experiences across channels continue to rise.
– The importance of aligning strategies, ensuring a unified brand experience at every touchpoint, and identifying industry leaders to close the omnichannel gap.
– Strategies for providing customers with a cohesive and consistent experience, regardless of whether their interaction point is online or offline.
– How to analyse customer data to develop targeted marketing strategies that drive sales and increase customer loyalty.
– Discuss the role of strategic partnerships in enhancing data monetisation opportunities, such as through shared data pools, collaborative marketing initiatives, or joint ventures.
– Discuss the complexity of tracking multiple touchpoints across customer journeys and the impact on understanding ROI.
– Explore the importance of user acquisition cohorts, tracking first user/source for revenue attribution, and optimizing media budgets based on their influence in the customer journey.
– Review examples where real-time data has significantly improved campaign performance and ROI.
– The necessity of compelling loyalty programs in the face of customers’ constant pursuit of the best deals.
– The effectiveness of digital rewards in capturing consumer attention and enhancing the customer experience.
– The versatility of GrabGifts as a customisable digital voucher for various corporate needs, including employee engagement and customer attraction.
– How organisations can effectively measure the ROI of their CX initiatives.
– Key metrics that businesses should monitor and demonstrate how data can be used to articulate the value of CX to key stakeholders.
– Examples of where understanding the customer’s cultural context led to better engagement or conversion.
– What research methods have you found most effective in mapping the customer journey across different cultures?
– How can marketers effectively adapt their strategies to address cultural nuances at each stage of the customer journey?
– What are the common pitfalls to avoid?
– Strategies for overcoming obstacles, such as budget constraints, buy-ins, skills gaps, and resistance to change within organisations.
– How success in digital marketing transformation can be measured, including key performance indicators and metrics, in the AI era.
– Strategies for overcoming obstacles, such as budget constraints, buy-ins, skills gaps, and resistance to change within organisations.
– How success in digital marketing transformation can be measured, including key performance indicators and metrics, in the AI era.
– Obtaining first party data by brands themselves is difficult.
– The limitation of offline campaigns data.
– Effective omnichannel marketing solution.
– Obtaining first party data by brands themselves is difficult.
– The limitation of offline campaigns data.
– Effective omnichannel marketing solution.
– How automation and AI tools have been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.
– How automation and AI tools have been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.
– Define “automation” in marketing through software bots, AI-powered tools, and intelligent systems that handle repetitive tasks, enabling marketers to focus on strategy and creativity.
– Explore how AI enhances decision-making and revolutionises content development, while addressing the ethical challenges surrounding AI’s role in marketing practices.
– Define “automation” in marketing through software bots, AI-powered tools, and intelligent systems that handle repetitive tasks, enabling marketers to focus on strategy and creativity.
– Explore how AI enhances decision-making and revolutionises content development, while addressing the ethical challenges surrounding AI’s role in marketing practices.
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers, therefore increasing average order value (AOV).
– Challenges and opportunities in e-commerce journey with the rise of AI.
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers, therefore increasing average order value (AOV).
– Challenges and opportunities in e-commerce journey with the rise of AI.
– How has this integrated CRM changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics?
– With all the advances in CRM automation, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech / AI tools in streamlining CRM processes.
– How has this integrated CRM changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics?
– With all the advances in CRM automation, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech / AI tools in streamlining CRM processes.
– How to master speedy scalability to attract and retain customers with Mobile App marketing.
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How is AI going to play a role in App marketing?
– How to master speedy scalability to attract and retain customers with Mobile App marketing.
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How is AI going to play a role in App marketing?
– Understand the basics of prompt engineering for tools like ChatGPT and Google Gemini, including how you can reduce hallucinations and incorrect information when you use large language models through techniques like instruction, role, and multi-shot prompting.
– Get a framework for where you are in the gen AI usage journey, from minimal use of AI to large language models being integrated into the day-to-day platforms and processes you use, and how to know whether you can move to the next step up the ladder.
– Understand the basics of prompt engineering for tools like ChatGPT and Google Gemini, including how you can reduce hallucinations and incorrect information when you use large language models through techniques like instruction, role, and multi-shot prompting.
– Get a framework for where you are in the gen AI usage journey, from minimal use of AI to large language models being integrated into the day-to-day platforms and processes you use, and how to know whether you can move to the next step up the ladder.
– Strategies for fostering a data-centric culture within different facets of an organisation, from marketing to operations.
– Examples of how they’ve used data to uncover new opportunities or reimagine existing processes.
– Strategies for fostering a data-centric culture within different facets of an organisation, from marketing to operations.
– Examples of how they’ve used data to uncover new opportunities or reimagine existing processes.
