– How to gain customer insights and scale content automation through the deployment of customer data?
– How data has enabled the capturing of customer experience across multiple touchpoints?
– Why do we need People-Defined Cybersecurity?
– Is it possible to achieve customer data privacy excellence?
– The benefits of blockchain technology as a tool to secure customer data
– How to use blockchain technology and its applications in digital marketing to develop trust and transparency?
– What do you need to build it?
– How to keep the data updated and usable?
– How real-time CDP could unify identities?
– How to use real-time CDP to orchestrate personalised inbound and outbound engagement across touchpoints for a consistent, frictionless journey?
– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels
– How UGC helps strengthen brand/customer relationships?
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
– What is neuromarketing? Are we ready?
– Why does it matter?
– How could a brand get started with neuromarketing?
– KOLs vs. Influencers: What is the difference?
– What is KOL marketing and how to use KOLs as influencers?
– How to find the right KOLs for your campaign?
– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create a sense of community and loyalty
– How to develop region specific content to localise the digital marketing campaigns?
– How stories are told around the world?
– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts
– How could technology help to align internal teams?
– How to choose the right technology to align teams?
– What is MMM?
– How does a well implemented MMM strategy boost sales?
– What is required to conduct a holistic analysis?
– How to attribute sales to different stages of the funnel?
– What is O2O commerce?
– How to drive traffic to your offline store by using online targeting?
– Why hyper-personalisation needs to be interactive and dynamic?
– Evolving technologies and their impact on consumer behaviour and business strategies to manage customer experience
– The use of new technologies to overcome obstacles created by the current dynamics of customer experience
– The role of the metaverse in boosting the O2O experience
– How to be part of social media shifting and maintain brand longevity?
– How to strengthen CX value chain and discover new trends?
– How to leverage digital consumer intelligence platforms effectively?
– How to promote innovation across all levels of your organisation through digitalisation
– Synchronising your organisational culture with the use of emerging technologies to enable innovation
– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |