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Executive Wine Tasting:
Positionless Marketing - AI-Driven Agility for Smarter Growth Hosted by Optimove

Thursday 26 June 2025 | Liverpool St, City of London, London EC2M 2AT

Executive Wine Tasting
hosted by Optimove

The marketing world is evolving – and Positionless Marketing is leading the charge. By removing rigid structures and embracing AI-powered flexibility, brands can move faster, personalise at scale, and unlock new levels of growth.

Join this forward-looking session to discover how top marketing leaders are breaking free from outdated workflows by blending data, creativity, and optimisation into a seamless, agile approach.

What You’ll Learn

  • How leading brands use agentic AI and automation to cut costs and boost efficiency

  • How modern tools help eliminate bottlenecks and rigid marketing handoffs

  • Strategies for removing cross-functional dependencies and silos

  • Techniques to accelerate execution and reduce time-to-market

  • How automation empowers teams to be more independent, agile, and self-sufficient.

The Private Executive Event has a limited 12 seats for CRM, Digital Marketing, Customer Experience & Retention, Loyalty, and Data & Analytics leaders . Please apply with your interest to attend this event below, and our team will get back to you within 24 hours to confirm your place.

Speaker

Leigh Kalina

Senior Director

Leigh Kalina is a Senior Director at Optimove with over a decade of experience helping organizations optimize their CRM Marketing strategies and maximize customer lifetime value. In her role, she has advised more than 1,000 global companies on data-driven marketing, blending her expertise as a seasoned data analyst with a deep understanding of customer behaviour. Leigh’s career includes key roles such as Director of Solutions Engineering and Marketing Data Scientist, where she consistently drove efficiencies in marketing operations across various industries.

Why Join This Roundtable?

Who Attended

Attendees included C-level, VP, & Director from the following companies:

Our Customised Events

Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.

Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.

Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.

Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.

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