Driving Change in Localised Marketing Strategies

Berlin | In Person | 22 March 2023 | English Speaking | #TheMarTechSummit

Park Inn by Radisson Berlin Alexanderplatz


Early Bird Pricing Now Available

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Hours of Networking
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Speakers
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Senior Level Attendees
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Intensive Day

Why Attend

We are bringing the renowned MarTech Summit series to Germany with this event taking place in the country’s capital, Berlin. In this English language agenda we will discuss the status and development of marketing technology used by different companies, both local and global with a strong European base. This variety of perspectives on globalisation and localisation tactics will give a comprehensive view of the trends and strategies in place. In addition, the summit is guaranteed to be attended by 85% of senior leadership positions, ensuring you will learn and network with CMOs, Heads, Directors and more.

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This summit is designed for senior level executives in functions such as:
Marketing & Technology | Brand Loyalty & Retention | Data Privacy | E-commerce Marketing | Digital Strategy | Customer Experience (CX) & Engagement | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Customer Data Platforms | Digital Asset Management | Automation | Digital Transformation & Growth | Digital Experience | Customer Journey Marketing | Full-funnel Marketing

Confirmed Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details

Bent Böer
Head of MarTech / AdTech, PepsiCo Europe
[Food and Beverage Services]
Bastian Gierull
Director Product, Marketing & Technology, Octopus Energy Germany
[Utilities]
Sébastien Henrotay
Head of Marketing Technology (DACH), Danone
[Food and Beverage Manufacturing]
Ruslan Arzumanian
Head of Paid Social Europe, Wayfair
[Retail]
Monika Schulze
Head of Customer and Innovation Management & Member of the Executive Team, Zurich Insurance
[Insurance]
Najma Bani
Associate Marketing Director, Gorillas
[Technology, Information and Internet]
Jad Halawi
Product Manager of Marketing Tech, Delivery Hero
[Technology, Information and Internet]
Sanup Balakrishnan
Global Head of Digital Marketing & Martech, DHL Express Global
[Truck Transportation]
Joanna Krause
Team Leader Marketing Technology Management, Koelnmesse GmbH
[Event Services]
Ingo Schwab
Global Head of Media Digitisation, Deutsche Telekom
[Telecommunications]
Dom Castley
Chief Marketing Officer, Sygnum Bank
[Financial Services]
Mahbir Thukral
Global Innovation Activation Marketing Leader, IFF
[Chemical Manufacturing]
Steffen Vogel
Head of Digital Marketing Transformation, Unternehmensgruppe Theo Müller
[Food and Beverage Manufacturing]
Simon Blake
CMO, Baldwin Technology
[Machinery Manufacturing]
Archita Fritz
CMO, Speak Out Revolution
[Non-profit Organizations]
Karan Gupta
Global Head of CRM, Marley Spoon
[Food and Beverage]
Thomas Schwartz
VP Marketing, SellerX
[Technology, Information and Internet]
Maximilian Steudel
MarTech & Digital Engagement Lead, Dr. Oetker
[Food and Beverage Manufacturing]
Ayse Gulnur Velicangil
Senior Product Manager - Martech and Product Analytics, N26
[Financial Services]
Michele Arnese
Founder, Global CEO & CCO, amp sound branding
[Music]
Liz Fendt
Global Chief Marketing Officer, TÜV SÜD
[International Trade and Development]
David Winneberger
VP, Global Head of Marketing Cardiovascular Care, Siemens Healthineers
[Hospital & Health Care]

​What's Different?

IN PERSON NETWORKING

Breaks throughout the day and an evening drinks reception, maximising your F2F networking experience.

80:20 RATIO INDUSTRY PARTICIPANTS

Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.

LIMITED SOLUTION PROVIDER SLOTS

To ensure the quality of content, only 20% of the speaking slots are accommodated by carefully selected top services providers to give cutting edge insights.

VARIETY OF SESSIONS

The summit will feature a range of engaging formats including Keynote Presentations, Fireside Chats & Panel Discussions all in English language.

Topics

Although we have general themes, each summit agenda is entirely different from another, both in regards to sessions and speakers.

Emerging Marketing Technologies

01. Cookieless Future
02. Privacy-First
03. Full-funnel ROI
04. ChatGPT
05. Digital Transformation
06. Web 3.0 & Metaverse
07. Artificial Intelligence
08. Marketing Mix Optimisation

Data-Driven Marketing

01. Marketing Automation
02. First-Party Data
03. CDP and Personalisation
04. Data Mining Strategy
05. Data Privacy and Security
06. Customer Data Analytics
07. Big Data

Content & Creative Marketing

01. Multi-Types of Content
02. Omnichannel Marketing
03. Cross-Channels Attribution
04. Product-Led Growth Approach
05. Brand Storytelling
06. Social Listening
07. Social Media Marketing
08. Digital Asset Management

Digital Transformation

01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Transformation & Internal Alignment
04. AI in Marketing
05. Digital Sustainability
06. The Impact of Data Mining/Mapping
07. Marketing Ecosystem
08. Sustainable Marketing

Sponsors

Sponsor Video

Venue

Park Inn by Radisson Berlin Alexanderplatz
Address: Alexanderpl. 7, 10178 Berlin, Germany

Who's Attending

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End User Participants
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Management Level Attendees
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Regional & International Brands
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Live In Person Sessions

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Get your tickets at Early Bird price!

Pricing available until 22nd February
Summit Pass – €495  > €395
Vendor Pass – €2,495 > €1,995