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Redefining MarTech: Autonomous, Intelligent, Human-Centred

Madrid | 19 May 2027 | English-Speaking | #TheMarTechSummit

Hours of Networking
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Speakers
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Senior-Level Attendees
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Interactive Roundtable Discussion
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End-User Participants
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Previous Speakers

If you would like to join the 2027 edition, please contact Teddy at tfung@themartechsummit.com for details

Arantza Unsain Marin
Global Head of Brand, Media & Influence Marketing, Parques Reunidos
[Entertainment]
Max Sihvonen
Chief Marketing Officer, Ibexa
[Software Development]
Ana Aranguez
Regional Marketing Lead, British Council
[Non-profit Organisations]
Daniel Castilho
Senior Growth Marketing Manager, Prismic
[Software Development]
Justyna Torres
Executive Director, E-commerce, Carrefour
[Retail]
Juanjo Duran
Chief Product & Marketing Officer, Exoticca
[Travel Arrangements]
Jaime Valverde Cohén
Global Director, Content, Social Media & Retail Marketing, COSENTINO
[Wholesale Building Materials]
Joana Milcheva
Director, Product, Asset & Content Management, JLL
[Real Estate]
Julio Aragón Temprado
Director, Global Marketing, Hipoges
[Financial Services]
Luis Torres
Regional Director, Digital Commerce, Specialized Bicycle Components
[Retail]
Daniela Zocchi
Director, Brand & Digital Marketing, Grand Hyatt Barcelona, Hyatt
[Hospitality]
Luísa Geão
Head of Regional Marketing, Cambridge University Press & Assessment
[Education]
Lucía Casado Menéndez
Director, Growth & Marketing, Sanitas Dental
[Wellness & Fitness Services]
Adam Greco
Product Evangelist, Hightouch
[Computer Software]
Omar Galván
Group Head of Virtual Queuing Operations, Parques Reunidos
[Entertainment]
Ana Beotas
MarTech Solutions Advisor, EMEA/AP, SAS
[Computer Software]
Paula Palomino
Director, Global Spanish Partnerships, Twitch
[Software Development]
Elisa de Amescua
Head of Marketing, Southern Europe & Brazil, GN Group
[Manufacturing]
Emma Sands
Head of Marketing Operations Studio, Straumann Group
[Manufacturing]
Anastasia Zdoroviak
Chief Customer Experience Officer, Snoonu
[Software Development]
Sean Flavin
Partner, Digital Marketing & Ops Technology Global Lead, McKinsey & Company
[Consultancy Services]
José Antonio Cuenca
International Partner Manager, Ibexa
[Software Development]
Daniel Plazas
Country Manager, Iberia, Vonage
[Software Development]
Paula Bartolome
Director, Marketing, Iberia, Leapmotor
[Manufacturing]
Marie Bombart
Head of Marketing Intelligence, Nutreco
[Food & Beverage]
Juan Luis Hernández García
Deputy Director, Data & AI, MAPFRE
[Insurance]
Graham Sturt
Head of Creative, Monotype
[Software Development]
Arantza Espinosa
Head of Global Digital Experience, Save the Children International
[Non-profit Organisations]

Previous Speakers

If you would like to join the 2027 edition, please contact Teddy at tfung@themartechsummit.com for details

Arantza Unsain Marin
Global Head of Brand, Media & Influence Marketing, Parques Reunidos
[Entertainment]
Max Sihvonen
Chief Marketing Officer, Ibexa
[Software Development]
Ana Aranguez
Regional Marketing Lead, British Council
[Non-profit Organisations]
Daniel Castilho
Senior Growth Marketing Manager, Prismic
[Software Development]
Justyna Torres
Executive Director, E-commerce, Carrefour
[Retail]
Juanjo Duran
Chief Product & Marketing Officer, Exoticca
[Travel Arrangements]
Jaime Valverde Cohén
Global Director, Content, Social Media & Retail Marketing, COSENTINO
[Wholesale Building Materials]
Joana Milcheva
Director, Product, Asset & Content Management, JLL
[Real Estate]
Julio Aragón Temprado
Director, Global Marketing, Hipoges
[Financial Services]
Luis Torres
Regional Director, Digital Commerce, Specialized Bicycle Components
[Retail]
Daniela Zocchi
Director, Brand & Digital Marketing, Grand Hyatt Barcelona, Hyatt
[Hospitality]
Luísa Geão
Head of Regional Marketing, Cambridge University Press & Assessment
[Education]
Lucía Casado Menéndez
Director, Growth & Marketing, Sanitas Dental
[Wellness & Fitness Services]
Adam Greco
Product Evangelist, Hightouch
[Computer Software]
Omar Galván
Group Head of Virtual Queuing Operations, Parques Reunidos
[Entertainment]
Ana Beotas
MarTech Solutions Advisor, EMEA/AP, SAS
[Computer Software]
Paula Palomino
Director, Global Spanish Partnerships, Twitch
[Software Development]
Elisa de Amescua
Head of Marketing, Southern Europe & Brazil, GN Group
[Manufacturing]
Emma Sands
Head of Marketing Operations Studio, Straumann Group
[Manufacturing]
Anastasia Zdoroviak
Chief Customer Experience Officer, Snoonu
[Software Development]
Sean Flavin
Partner, Digital Marketing & Ops Technology Global Lead, McKinsey & Company
[Consultancy Services]
José Antonio Cuenca
International Partner Manager, Ibexa
[Software Development]
Daniel Plazas
Country Manager, Iberia, Vonage
[Software Development]
Paula Bartolome
Director, Marketing, Iberia, Leapmotor
[Manufacturing]
Marie Bombart
Head of Marketing Intelligence, Nutreco
[Food & Beverage]
Juan Luis Hernández García
Deputy Director, Data & AI, MAPFRE
[Insurance]
Graham Sturt
Head of Creative, Monotype
[Software Development]
Arantza Espinosa
Head of Global Digital Experience, Save the Children International
[Non-profit Organisations]

Why Attend

This English-speaking event offers a comprehensive exploration of the evolving MarTech landscape, focusing on the integration of technology, data, and innovation in driving business success. Attendees will gain valuable insights into how to leverage different strategies to enhance marketing effectiveness and efficiency while building trust, transparency, and accountability. With 85% of participants being senior leaders, this event provides a unique opportunity to learn from industry experts and network with top decision-makers.

Skip the overwhelm of large conferences – The MarTech Summit Madrid is a curated gathering of 200+ senior MarTech decision-makers, ensuring every conversation is valuable and impactful. With a highly focused and approachable crowd, you can maximise your time through meaningful interactions, whether during coffee breaks, networking drinks, or facilitated, in-summit roundtable discussions. You’ll leave with fresh strategies, new connections, and lasting industry relationships that make every moment worthwhile.

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Who Should Attend
This summit is designed for senior-level executives in functions such as:
Marketing & Technology | Digital Strategy | Data & Analytics | Customer Experience (CX) & Engagement | Omnichannel | E-commerce Marketing | Brand Loyalty & Retention | Digital Experience | CRM | Innovation | Social Media | Content Strategy & Storytelling | Customer Data Platforms | Digital Asset Management | Automation | Digital Transformation & Growth | Customer Journey Marketing | Full-funnel Marketing

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Apply for complimentary tickets here (Brand/End-Users Only). Our event partners have limited availability to sponsor passes, please apply here

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REGISTER FOR 2027

Save 60% off Summit Passes in our Presale! Limited Tickets, Grab It Before It’s Gone!

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​What's Different?

SENIOR-LEVEL EXECUTIVES & 80:20 END-USER TO VENDOR RATIO

With a guaranteed 80:20 ratio of end-user participants, you'll be surrounded by a perfectly balanced crowd of senior-level executives and industry peers.

ROUNDTABLES

Engage in interactive discussions with peers and industry experts, sharing insights and tackling key challenges in an intimate group setting.

WINDOW-SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

INTIMATE & IMPACTFUL NETWORKING

Unlike large conferences that overwhelm with crowds and distractions, The MarTech Summit offers an intimate setting where meaningful connections happen naturally, ensuring a more efficient and valuable experience.

Themes

Experience fresh voices and an updated agenda every year! Explore what’s in store for the 2027 edition below.

Customer Experience & Engagement in the Digital Era

Real-time Personalisation through MarTech & Data
Designing Seamless Omnichannel Experiences
Emotionally Intelligent & Responsive Customer Journeys
Voice-of-Customer Insights & Sentiment Tracking
Community Engagement & Conversational Commerce
Co-Creation with Creators and Brand Advocates
Loyalty-Building Strategies Beyond Transactions
Social Storytelling & Content Ecosystems
Breaking Silos Across CX, Service, Marketing, & Commerce

Artificial Intelligence & Emerging Marketing Technologies

Generative AI for Content Creation
AI-Driven Decision-Making & Predictive Analytics
Agentic AI & Autonomous Marketing Systems
Transitioning from Automation to Self-Optimising Systems
Future-Proofing MarTech Stacks in the GenAI Age
Conversational Marketing Powered by AI
Emerging Interfaces
Voice Search & Ambient Digital Experiences
AI as a Creative Partner

Data Strategy, Privacy & Performance Management

First-Party & Zero-Party Data Strategies
Shifting Away from Third-Party Cookies
Data Privacy, Consent Management, & Compliance
Marketing Mix Optimisation
Customer Data Platforms & Personalisation
AI-Driven Insights from Data Models
Advanced Analytics & Attribution Modelling
Real-time Performance Tracking Across Channels
Governance Frameworks for Ethical AI Use

Marketing Leadership & Organisational Transformation

Defining Marketing’s Role in Digital Transformation
Upskilling & Digital Capability Building
Embracing AI within Marketing Teams
Sales & Marketing Alignment Across the Lifecycle
Collaborative Marketing with Influencers & Partners
Embedding Sustainability in Marketing Practices
Building Agile, Cross-Functional Teams
Empowering Marketing Leaders to Drive Innovation
Measuring ROI & Profitability of Marketing Investments

Charities We Support

Who Attended

Check out the highlights of companies attended in 2026 below. Don’t miss this opportunity to connect with industry peers and exchange insights.

2026 Attendee Demographics

Venue

To be Confirmed

Previous Edition

23 May 2025

The MarTech Summit Madrid 2025 hosted 200+ attendees, representing 150+ unique companies across 30 industries, at VP Plaza España Design.

We gathered MarTech professionals from Iberia, Nike, Mahou San Miguel, Cabify, Santander, Glovo, Fever, Estrella Galicia, LVMH, SEAT S.A., Olistic, Iberostar Group, Procter & Gamble, Andbank, ING, Sony Pictures, Nestlé.

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