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Elevate Your Digital Strategy: The Future of MarTech

In Person | 23 May 2025 | English Speaking | #TheMarTechSummit
VP Plaza España Design

Hours of Networking
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Speakers
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Senior Level Attendees
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Interactive Roundtable Discussion
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End-User Participants
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Why Attend

This English-language event offers a comprehensive exploration of the evolving MarTech landscape, focusing on the integration of technology, data, and innovation in driving business success. Attendees will gain valuable insights into how to leverage different strategies to enhance marketing effectiveness and efficiency while building trust, transparency, and accountability. With 85% of participants being senior leaders, this event provides a unique opportunity to learn from industry experts and network with top decision-makers.

Skip the overwhelm of large conferences – The MarTech Summit Madridis a curated gathering of 150+ senior Martech decision-makers, ensuring every conversation is valuable and impactful. With a highly focused and approachable crowd, you can maximise your time through meaningful interactions, whether during coffee breaks, networking drinks, or facilitated, in-summit roundtable discussions. You’ll leave with fresh strategies, new connections, and lasting industry relationships that make every moment worthwhile.

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Who Should Attend
This summit is designed for senior level executives in functions such as:
Marketing & Technology | Digital Strategy | Data & Analytics | Customer Experience (CX) & Engagement | Omnichannel | E-commerce Marketing | Brand Loyalty & Retention | Digital Experience | CRM | Innovation | Social Media | Content Strategy & Storytelling | Customer Data Platforms | Digital Asset Management | Automation | Digital Transformation & Growth | Customer Journey Marketing | Full-funnel Marketing

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Apply for complimentary tickets here (Brand/End-Users Only). Our event partners have limited availability to sponsor passes, please apply here

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SUMMIT STARTING IN

Grab the last remaining passes today

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Confirmed Speakers

If you would like to join the 2025 edition let us know! Please contact Lin at lduan@themartechsummit.com for details

Rodrigo Aramayo
Vice President, Data, Wallapop
[Technology, Information and Internet]
Jorge Fernandez Cabezas
Director, International Marketing, Tabacalera
[Manufacturing]
Mónica Escudero
Head of Data & CRM, L'Oréal Iberia
[Manufacturing]
Enrique E. Ruiz de Lera
Global Chief Marketing Officer, Turespaña
[Tourism]
Kiko Gámez Martínez
Global Director, E-Commerce, MarTech & Growth, Telefónica
[Telecommunications]
Emma Reiners
Director, Global Marketing & Communications, ACCIONA Energía
[Renewables Energy]
Ainara Martin
Head of Luxury Marketing, Southern Europe, Diageo
[Beverage Manufacturing]
Jordi Fernandez
Head of Digital Commerce & Omnichannel, Mahou San Miguel
[Food & Beverages]
Alvaro Barnechea
Director, Global Marketing, Parques Reunidos
[Entertainment Providers]
Rodrigo González Lama
Head of Advertising, Spain & Portugal, Uber
[Internet Marketplace Platforms]
Mariana Banazol
Associate Director, Marketing, Iberia, Too Good To Go
[Food & Beverages]
Mirian Elides Rodrigues
Director, Digital & Tech, GSK
[Pharmaceuticals]
Pedro Barreda Cabanillas
Ex-International Marketing Director, 888/William Hill
[Gambling]
Marta Lucas
Director, Marketing & Communication, Grupo Ruiz
[Transport]
Ana Beotas
MadTech & Intelligence Advisor, SAS
[Software Development]
Zarena Kancheva
Senior Director, Global Growth & Marketing, Rakuten Viber
[Telecommunications]
Javier Serra
Chief Customer Strategy & Analytics Officer, MASORANGE
[Telecommunications]
Charles Knoblich
Head of Marketing, Dyson
[Manufacturing]
Jose Llorens
Vice President, Marketing & Communication, Otovo
[Renewables Energy]
Azahara Corrales
AI & Media Manager, A Leading Media Company
[Marketing]
Carlos Martinez
Head of Strategy & Marketing, ENGIE España
[Renewable Energy]
Marie Iserbijt
Group Chief Marketing Officer, Konecta
[Outsourcing & Offshore Consulting]
Alexandra Aguilar Torres
Executive Vice President, Technology Director, AI Products, Edelman
[Communication]
Georgia Gkolfinopoulou
Marketing Strategist, Marigold
[Marketing Software]
Oscar Ocaña Urwitz
Director, Marketing & Innovation, PRISA MEDIA
[Media Production]
Christopher Carter
Principal Solutions Consultant, Iterable
[Software Development]
Edwina Dendler
Chief Marketing Officer, Prismic
[Software Development]
Anna Cayuela
Chief Product Officer, MarTech, SCRM - Lidl International Hub
[Retail]
Carlos Marruenda
General Manager, Spain, TBSCG
Camille Thibaut
Senior Customer Success Strategist, Qualifio
[IT Services & IT Consulting]
Kiko León Barroso
Director, Customer, Spain, Decathlon España
[Retail]

​What's Different?

SENIOR-LEVEL EXECUTIVES & 80:20 END-USER TO VENDOR RATIO

With a guaranteed 80:20 ratio of end-user participants, you'll be surrounded by a perfectly balanced crowd of senior-level executives and industry peers.

ROUNDTABLES

Engage in interactive discussions with peers and industry experts, sharing insights and tackling key challenges in an intimate group setting.

WINDOW SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

INTIMATE & IMPACTFUL NETWORKING

Unlike large conferences that overwhelm with crowds and distractions, The MarTech Summit offers an intimate setting where meaningful connections happen naturally, ensuring a more efficient and valuable experience.

Topics

Experience fresh voices and an updated agenda every year! Explore what’s in store for the 2025 edition below.

Next-Gen CX & Engagement

Brand Storytelling
Smart Customer Experiences Driven by Data
Customer Journeys in the Digital Age
Digital Storytelling and Content
Social Listening
Omnichannel Marketing
Cross-Channels Attribution
O2O Marketing Innovation
Customer Loyalty & Revenue Generation

Emerging Marketing Technologies

Artificial Intelligence
Machine Learning
Metaverse
Marketing Mix Optimisation
First Party Data Activation & Privacy-Enhancing tools
Voice Search Optimisation
Emerging Media Opportunities for On-The-Go
“Composable” Marketing Technology Stacks
Conversational Marketing

Digital Transformation

Marketing Automation
Sustainability in Marketing
Customer Journey Mapping
AI in Marketing
Marketing Analytics & Attribution Modeling
Compliance & Data Privacy
Marketing Ecosystem
The Role of Marketing Leaders

Data-Driven Marketing

Marketing Automation
First-Party Data
CDP & Personalisation
Data Mining Strategy
Data Privacy & Security
Customer Data Analytics
Big Data
Consent Management

Confirmed Sponsors

Sponsor Video

Charities We Support

Who's Attending

Check out the highlights of companies attending in 2025 below. Don’t miss this opportunity to connect with industry peers and exchange insights.
MarTech Summit Bangkok
MarTech Summit Attendee
MarTech Summit Bangkok
MarTech Summit Attendee

2024 Attendee Demographics

Venue

VP Plaza España Design, Level 2, Plaza de España n.5, Centro, 28008 Madrid, Spain

Previous Edition

6 March, 2024

The MarTech Summit Berlin 2024 hosted 200+ attendees across 30 industries and representing 150+ unique companies hosted at InterContinental Berlin.

We gathered MarTech professionals from Paramount+, Kuehne+Nagel, Huk24, ltur GmbH, Pfizer, Wolt, Idealo, HARTING Electronics GmbH, Getir, ABOUT YOU, GoStudent, TUI Deutschland GmbH, Sony Music Entertainment Germany GmbH, Deutsche Bahn AG, Wayfair, Danone Deutschland GmbH, Delivery Hero.

Management Level Attendees
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In Person Sessions
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Decision Makers
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Regional & International Brands
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