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Elevate Your Digital Strategy: The Future of MarTech

In Person | Madrid | 19 May 2026 | English Speaking | #TheMarTechSummit

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Senior Level Attendees
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Interactive Roundtable Discussion
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End-User Participants
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Why Attend

This English-language event offers a comprehensive exploration of the evolving MarTech landscape, focusing on the integration of technology, data, and innovation in driving business success. Attendees will gain valuable insights into how to leverage different strategies to enhance marketing effectiveness and efficiency while building trust, transparency, and accountability. With 85% of participants being senior leaders, this event provides a unique opportunity to learn from industry experts and network with top decision-makers.

Skip the overwhelm of large conferences – The MarTech Summit Madridis a curated gathering of 150+ senior Martech decision-makers, ensuring every conversation is valuable and impactful. With a highly focused and approachable crowd, you can maximise your time through meaningful interactions, whether during coffee breaks, networking drinks, or facilitated, in-summit roundtable discussions. You’ll leave with fresh strategies, new connections, and lasting industry relationships that make every moment worthwhile.

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Who Should Attend
This summit is designed for senior level executives in functions such as:
Marketing & Technology | Digital Strategy | Data & Analytics | Customer Experience (CX) & Engagement | Omnichannel | E-commerce Marketing | Brand Loyalty & Retention | Digital Experience | CRM | Innovation | Social Media | Content Strategy & Storytelling | Customer Data Platforms | Digital Asset Management | Automation | Digital Transformation & Growth | Customer Journey Marketing | Full-funnel Marketing

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Apply for complimentary tickets here (Brand/End-Users Only). Our event partners have limited availability to sponsor passes, please apply here

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Previous Speakers

If you would like to join the 2026 edition let us know! Please contact Lin at lduan@themartechsummit.com for details

Enrique E. Ruiz de Lera
Global Chief Marketing Officer, Turespaña
[Tourism]
Mariana Banazol
Associate Director, Marketing, Iberia, Too Good To Go
[Food & Beverages]
Mónica Escudero
Head of Data, CRM & E-Commerce, L'Oréal Iberia
[Manufacturing]
Jorge Fernandez Cabezas
Director, International Marketing, Tabacalera
[Manufacturing]
Mirian Elides Rodrigues
Director, Digital & Tech, GSK
[Pharmaceuticals]
Emma Reiners
Director, Global Marketing & Communications, ACCIONA Energía
[Renewables Energy]
Rodrigo Aramayo
Vice President, Data, Wallapop
[Technology, Information and Internet]
Kiko Gámez Martínez
Global Director, E-Commerce, MarTech & Growth, Telefónica
[Telecommunications]

​What's Different?

SENIOR-LEVEL EXECUTIVES & 80:20 END-USER TO VENDOR RATIO

With a guaranteed 80:20 ratio of end-user participants, you'll be surrounded by a perfectly balanced crowd of senior-level executives and industry peers.

ROUNDTABLES

Engage in interactive discussions with peers and industry experts, sharing insights and tackling key challenges in an intimate group setting.

WINDOW SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

INTIMATE & IMPACTFUL NETWORKING

Unlike large conferences that overwhelm with crowds and distractions, The MarTech Summit offers an intimate setting where meaningful connections happen naturally, ensuring a more efficient and valuable experience.

Themes

Experience fresh voices and an updated agenda every year! Explore what’s in store for the 2025 edition below.

Customer Experience & Engagement in the Digital Era

Real-time Personalisation through MarTech & Data
Designing Seamless Omnichannel Experiences
Emotionally Intelligent & Responsive Customer Journeys
Voice-of-Customer Insights & Sentiment Tracking
Community Engagement & Conversational Commerce
Co-Creation with Creators and Brand Advocates
Loyalty-Building Strategies Beyond Transactions
Social Storytelling & Content Ecosystems
Breaking Silos Across CX, Service, Marketing, & Commerce

AI & Emerging Marketing Technologies

Generative AI for Content Creation
AI-Driven Decision-Making & Predictive Analytics
Agentic AI & Autonomous Marketing Systems
Transitioning from Automation to Self-Optimising Systems
Future-Proofing MarTech Stacks in the GenAI Age
Conversational Marketing Powered by AI
Emerging Interfaces
Voice Search & Ambient Digital Experiences
AI as a Creative Partner

Data Strategy, Privacy & Performance Management

First-Party & Zero-Party Data Strategies
Shifting Away from Third-Party Cookies
Data Privacy, Consent Management, & Compliance
Marketing Mix Optimisation
Customer Data Platforms & Personalisation
AI-Driven Insights from Data Models
Advanced Analytics & Attribution Modelling
Real-time Performance Tracking Across Channels
Governance Frameworks for Ethical AI Use

Marketing Leadership & Organisational Transformation

Defining Marketing’s Role in Digital Transformation
Upskilling & Digital Capability Building
Embracing AI within Marketing Teams
Sales & Marketing Alignment Across the Lifecycle
Collaborative Marketing with Influencers & Partners
Embedding Sustainability in Marketing Practices
Building Agile, Cross-Functional Teams
Empowering Marketing Leaders to Drive Innovation
Measuring ROI & Profitability of Marketing Investments

Previous Sponsors

Charities We Support

Who Attended

Check out the highlights of companies attended in 2025 below.
MarTech Summit Bangkok
MarTech Summit Attendee
MarTech Summit Bangkok
MarTech Summit Attendee

2025 Attendee Demographics

Venue

To Be Confirmed

Previous Edition

23 May 2025

The MarTech Summit Madrid 2025 hosted 200+ attendees across 30 industries and representing 150+ unique companies hosted at VP Plaza España Design.

We gathered MarTech professionals from Iberia, Nike, Mahou San Miguel, Cabigfy, Santander, Glovo, Fever, Estrella Galicia, LVMH, SEAT S.A., Olistic, Iberostar Grop, Procter & Gamble, Andbank, ING, Sony Pictures, Nestlé.

Management Level Attendees
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In Person Sessions
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Decision Makers
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Regional & International Brands
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