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Elevate Your Digital Strategy: The Future of Martech in Madrd

20 May 2025 | In Person | English Speaking | #TheMarTechSummit

Hours of Networking
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Speakers
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Senior Level Attendees
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Interactive Roundtable Discussions
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End-User Participants
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Why Attend

This English-language event promises a dynamic exchange of perspectives on globalisation and localisation tactics, providing attendees with a comprehensive outlook on the latest trends and strategies in the ever-evolving world of MarTech. An influential gathering, with an impressive 85% of attendees comprising senior leadership, including CMOs, Heads, Directors, and other senior-level professionals. This summit not only presents an outstanding opportunity for learning but also serves as a premier platform for valuable networking experiences. See you there!
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This summit is designed for senior level executives in functions such as:
Marketing & Technology | Brand Loyalty & Retention | Data Privacy | E-commerce Marketing | Digital Strategy | Customer Experience (CX) & Engagement | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Customer Data Platforms | Digital Asset Management | Automation | Digital Transformation & Growth | Digital Experience | Customer Journey Marketing | Full-funnel Marketing

Previous Speakers

If you would like to join the 2025 edition let us know! Please contact Lin at lduan@themartechsummit.com for details

Ekaterina Mamonova
Global Lead, Marketing & Customer Experience, Allianz Commercial
[Insurance]
Patrick Zinga
Digital Media, Data & MarTech Lead, Heineken
[Food & Beverage Services]
Alessandra Canavesi
Head of Digital Marketing & Customer Experience, AXA Investment Managers Alts
[Financial Services]
Hélio Henriques
Digital Director, ALDI Portugal
[Retail]
Sanup Balakrishnan
Global Head of Digital Marketing & MarTech, DHL Express
[Logistics]
Oscar Ocaña
Director of Marketing and Innovation, PRISA Media
[Media Production]
Alex Panko
Digital Marketing Specialist & Product Owner, Booking.com
[Booking.com]
Cassius Taylor-Smith
Chief Marketing Officer, EMEA, Colliers
[Real Estate]

​What's Different?

NETWORKING OPPORTUNITIES WITH SENIOR-LEVEL EXECUTIVES

Breaks throughout the day and an evening drinks reception, maximising your in person F2F networking experience.

INTERACTIVE FORMAT

The summit will feature a range of engaging formats including Keynote Presentations, Fireside Chats, Roundtable & Panel Discussions all in English language.

WINDOW SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

80:20 RATIO INDUSTRY PARTICIPANTS

Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.

Topics

Experience fresh voices and an updated agenda every year! Explore what’s in store for the 2025 edition below.

Next-Gen CX & Engagement

Brand Storytelling
Smart Customer Experiences Driven by Data
Customer Journeys in the Digital Age
Digital Storytelling and Content
Social Listening
Omnichannel Marketing
Cross-Channels Attribution
O2O Marketing Innovation
Customer Loyalty & Revenue Generation

Emerging Marketing Technologies

Artificial Intelligence
Machine Learning
Metaverse
Marketing Mix Optimisation
First Party Data Activation & Privacy-Enhancing tools
Voice Search Optimisation
Emerging Media Opportunities for On-The-Go
“Composable” Marketing Technology Stacks
Conversational Marketing

Digital Transformation

Marketing Automation
Sustainability in Marketing
Customer Journey Mapping
AI in Marketing
Marketing Analytics & Attribution Modeling
Compliance & Data Privacy
Marketing Ecosystem
The Role of Marketing Leaders

Data-Driven Marketing

Marketing Automation
First-Party Data
CDP & Personalisation
Data Mining Strategy
Data Privacy & Security
Customer Data Analytics
Big Data

Previous Sponsors

Sponsor Video

Charities We Support

Brands Participated

MarTech Summit Attendee
The MarTech Summit Attendee
MarTech Summit Attendee
MarTech Summit Attendee
MarTech Summit Attendee
The MarTech Summit Attendee
MarTech Summit Attendee
MarTech Summit Attendee

2024 Attendee Demographics

Venue

Venue to be confirmed – late 2024

Previous Edition

6 March, 2024

The MarTech Summit Berlin 2024 hosted 200+ attendees across 30 industries and representing 150+ unique companies hosted at InterContinental Berlin.

We gathered MarTech professionals from Paramount+, Kuehne+Nagel, Huk24, ltur GmbH, Pfizer, Wolt, Idealo, HARTING Electronics GmbH, Getir, ABOUT YOU, GoStudent, TUI Deutschland GmbH, Sony Music Entertainment Germany GmbH, Deutsche Bahn AG, Wayfair, Danone Deutschland GmbH, Delivery Hero.

Management Level Attendees
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Live In Person Sessions
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Decision Makers
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Regional & International Brands
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