Unleashing the Future of Marketing Technology in Berlin
The MarTech Summit Berlin | 5 March 2025 | InterContinental Berlin
Key Topics: Customer Experience (CX), Digital Transformation, Data-Driven Marketing, AI in MarTech, Personalisation & Automation, Marketing Operations & Analytics
A Dynamic Gathering of MarTech Innovators
The MarTech Summit Berlin 2025 was a resounding success, bringing together over 350 senior marketing and technology leaders for a full-on day of deep discussions, insightful keynotes, and invaluable networking opportunities. Held at the prestigious InterContinental Berlin, this edition of the summit solidified itself as a must-attend event for professionals eager to stay ahead in the ever-evolving MarTech landscape.
With a diverse lineup of 45+ expert speakers and an agenda filled with cutting-edge topics, attendees gained actionable insights to optimize their marketing strategies and tech stacks. Representatives from 26+ countries, including Germany, the UK, the U.S., France, and Spain, participated in thought-provoking sessions, private roundtables, and exclusive networking events, making this summit a truly global experience.
Who Attended?
Attendee Demographics:
- 350+ attendees from across Europe
- 80% from brands & end-users
- 77% senior-level executives (C-level, VPs, Directors, Heads)
Industries Represented:
- Retail & E-commerce
- Finance & Banking
- Healthcare & Pharma
- Travel & Hospitality
- Technology & Telecommunications
Key Participating Companies:
- Hilti Group, Spotify, Tchibo, E.ON, Siemens, Zalando SE, HomeToGo, HelloFresh, Pegasus Airlines, Flix, ImmobilienScout, Flaconi, Enpal, About You
Summit Highlights
Interactive Polling & Engagement:
- 75% of attendees reported that they are prioritising AI-powered MarTech solutions in 2025.
- 60% of attendees said data integration challenges remain a major obstacle in their organizations.
1-2-1 Meetings
- Over 80 pre-arranged meetings took place, facilitating valuable connections between brands and solution providers.
Standout Sessions & Takeaways:
- “Mastering Customer Experience Through AI” – Experts from About You, Henkel, and Zalando explored how AI is reshaping personalization and customer engagement.
- “Streamlining Your Tech Stack for 2025 Success” – Wrike’s hosted roundtable sparked engaging discussions on optimizing MarTech ecosystems for agility. Master Your Marketing Chaos (Wrike & Klaxoon): Explored how AI-powered solutions streamline tech stacks, boost productivity, and improve collaboration.
- Panel on Marketing Operations & Automation – Industry leaders shared best practices for driving efficiency and ROI.
- Frictionless Retail Media Experience (Wolt Ads & AppsFlyer): Discussed audience building, measurement, and long-term growth strategies in retail media.
- Quote from attendee: “It’s not just about adding more tools to your stack—it’s about making them work together to create real business impact.” – Karel Rozkosny, Global Lead Marketing Technology, Hilti Group
Across sessions, several themes emerged that marketers could implement:
Strong Data Foundations:
“To thrive in MarTech, ensure marketing teams rely on high-quality, well-documented data assets.” – Patrick Gunia, Senior Director, AI/ML, HelloFresh
Data was what came up continuously throughout the summit and was reflected in the results given here by the audience when as a poll question:
Tailored Marketing Automation:
“There’s no one-size-fits-all approach—customize your stack with tools like n8n, GPT/OpenAI API, and AppSmith.” – Philipp Eckert, Head of Marketing Automation, HeyJobs
We hosted a short in-summit roundtable where the audience were asked to discuss areas which have helped improve customer engagement and retention. Sharing here a few of the responses:
Customer Engagement & Retention:
“Loyal customers connect emotionally with brands, not just transactionally.” – Guneet Mast, Head of Performance Marketing & CRM, PUMA
MarTech connects marketing, commercial, and product teams by breaking silos and streamlining workflows to create seamless user journeys. However, securing resources remains a challenge, as leadership often overlooks its value—until something goes wrong.
Quotes:
Edwina Dendler, Chief Marketing Officer, Prismic – “AI agents are becoming true coworkers, not just tools. From automation to creative decision-making, interactions are shifting from prompts to dynamic conversations. While challenges like AI hallucination exist, those who integrate AI strategically will gain a competitive edge.”
Stefan Hock, Director, Performance Marketing & Media, ABOUT YOU – [Consent Monetisation] Unlocking ROI & Driving First-Party Data Innovation – “Be on top of the management of your Consent/Opt-In and CRM pools and use 1st party data to execute tailored experiences and campaigns. On the other hand, don’t overinvest in 1st party campaigns and allocate enough budget in non-consent related advertising channels or targeting. The walled gardens manage their own opt-ins and data usage very effectively and offer personalized ads without the need of consent and may be cheaper than a 1st party campaign. Be aware that missing consent on your side can still impact your measurement and your 3rd party optimization and implement tactics to cover that, e.g. Using SKAN measurement on iOS.”
Kathleen Burzycki, VP, Marketing & Strategy, Consumer Goods Adhesives, Henkel – “Start with the basics. See what you need, determine what is working for you and what will make an impact on decisions you make, and cultivate a stack that brings value. Having data for the sake of data, or because it’s “cool” …that novelty wears off!”
Networking and Private Events
Attendees enjoyed a vibrant drinks reception powered by Storyblok, followed by private dinners sponsored by Telesign and Siteimprove. Discussions centred on omnichannel personalized engagement and marketing analytics, all set against the backdrop of the Michelin-starred Hugo’s Restaurant on the 14th floor of the InterContinental.
Looking Ahead
AThe energy and insights from The MarTech Summit Berlin 2025 set the stage for future innovation. With the rapid evolution of AI, data analytics, and automation, the summit underscored the importance of staying agile and collaborative in the MarTech space.
We are excited to announce a series of upcoming events for 2025, designed to continue fostering innovation and excellence in MarTech:
In the APAC region
In the EMEA region
To see more our upcoming summits in 2025, please visit: https://themartechsummit.com/events/
Future engagement
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We hope to see you at our future events and let’s continue pushing the boundaries of what it means to be marketers together!
Stay tuned for updates!
By: The MarTech Summit Team | March 2025
