With budgets being cut and marketing scrutinised, you need to make sure that every penny counts. So knowing how your marketing campaigns are truly performing, and what return on investment they’re giving you, is essential.
With digital-only engagement options peaking, advancements in technology and the growth of data-driven marketing have made things easier. Marketers no longer need to face the fear of missing out on quality leads, even when these contacts don’t present the typical, obvious conversion signals.
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