The MarTech Summit Berlin is back on 25 February at Grand Hyatt Berlin!
From Intelligence to Impact
#TheMarTechSummit | In-Person | English-Speaking | Grand Hyatt Berlin
The MarTech Summit Berlin is officially returning for its fourth edition on 25 February 2027, bringing together senior marketing, technology, digital and customer experience leaders at the prestigious Grand Hyatt Berlin.
Under the theme “From Intelligence to Impact”, the 2027 summit will explore how organisations can move beyond collecting data and experimenting with artificial intelligence (AI) to delivering measurable marketing outcomes, stronger customer experiences and sustainable business growth.
Building on the success of previous editions, this one-day, English-speaking marketing technology conference will connect decision-makers from across Germany and the wider European region. Through expert-led discussions, real-world case studies and high-value networking opportunities, attendees will gain practical insights into the strategies and technologies transforming modern marketing.
Building on the Success of The MarTech Summit Berlin 2026
The previous edition, held on 5 March 2026 at JW Marriott Hotel Berlin, brought together an impressive community of marketing and technology professionals.
The summit welcomed:
- 350+ senior marketing professionals
- 40+ industry-leading speakers
- 18 MarTech exhibitors
- 90+ facilitated 1-to-1 meetings
The event attracted professionals from leading organisations including Zalando, Too Good To Go, Deutsche Kreditbank AG (DKB), Lufthansa Innovation Hub, METRO, Bosch Power Tools, Schaeffler Group and momox, among many others.
One key takeaway emerged throughout the day: successful marketing transformation requires more than advanced technology. It demands clear strategies, connected data, cross-functional collaboration and a strong understanding of customer needs.
These conversations have helped shape the direction of the 2027 edition, where the focus shifts towards turning marketing intelligence into meaningful business impact.
Explore the Post-Summit Report from Berlin 2026 for key insights and highlights.
Who Attended in 2026?
Open to global attendees and targeting professionals across the European region, The MarTech Summit Berlin stands as a pivotal event for those deeply invested in Marketing & Technology, eager to learn from the experiences and tactics of industry leaders in this dynamic field.
What to Expect at The MarTech Summit Berlin 2027?
Berlin continues to be one of EMEA’s most vibrant hubs for marketing innovation and digital leadership. As the first European stop on our global summit tour in 2027, The MarTech Summit Berlin delivers a pan-EMEA perspective, crafted specifically for decision-makers operating across global and local markets.
You can expect English-language content, facilitated networking, and a practitioner-led agenda grounded in real-world MarTech success.
This year’s event is set to be our biggest and best yet, featuring:
- A carefully curated programme featuring keynotes, panels, and roundtables with 40+ speakers from leading brands
- An 80:20 ratio of end-users to vendors, ensuring high-value peer exchange and practical learning
- Senior-level networking with CMOs, Marketing Directors, Heads of MarTech, Digital, CX, CRM, and more
- Access to both The MarTech Summit and Data Demystified Summit via our dual-pass system
- Hosted at the JW Marriott, in the heart of Berlin’s digital scene
- A full day of content designed to deliver actionable insights, not abstract theory
Key Themes for 2027
The 2027 programme will focus on four core areas shaping the future of marketing technology.
1. MarTech, Data & Measurement
Explore how organisations can build AI-ready MarTech ecosystems, strengthen first-party data strategies and improve marketing performance through automation, attribution and measurable ROI.
2. AI & The Future of Marketing
Discover how AI agents, agentic marketing and AI-powered decision-making are changing marketing operations. Discussions will also examine the rise of AI search, zero-click experiences and the importance of AI governance and brand control.
3. Customer Experience & Growth
Learn how brands are connecting customer journeys across channels, using customer intelligence to deliver relevant personalisation and strengthening retention, loyalty and long-term engagement.
4. Creative, People & Marketing Strategy
Examine the relationship between human creativity and AI-powered content, alongside the organisational changes needed to support modern marketing. Topics will include marketing operating models, global-to-local strategies and stronger alignment between marketing, sales and customer experience teams.
Across keynote presentations, panel discussions, fireside chats and interactive roundtables, attendees can expect practical insights from professionals navigating these challenges within their own organisations.
Meet Our First Confirmed Speakers
We are delighted to introduce the first confirmed speakers for The MarTech Summit Berlin 2027, representing a diverse range of industries, from banking and automotive to retail, telecommunications, travel and technology.
Our initial speaker line-up includes:
Antonis Gkekas, CRM Marketing Lead, Deutsche Kreditbank AG
Franziska Seibert, Director, Media, Fabletics
Vedran Pezer, Director, Value Management & Enablement, GoStudent
Martin Storch, Marketing Technology Professional, Schaeffler
Bart Van Gemert, Head of Performance Marketing, PŸUR | Tele Columbus
Philipp Reichert, Product Owner MarTech, Krieger Digital
Júlia Giné Baraldés, Director, Marketing, Lufthansa Innovation Hub
Alessandra Bosco, Director, Brand E-Commerce, 11TeamSports
Marko Jezidžić, Team Lead CRM & Digital Sales, Koerber Supply Chain GmbH
Jorge Bueso, Customer Insights Lead, Elektrobit
Stay updated with the growing Speaker Line-up.
Join Us Now!
For 2027, The MarTech Summit Berlin moves to a new venue, Grand Hyatt Berlin, located at Potsdamer Platz in the heart of the city.
Join senior marketing and technology leaders on 25 February 2027 for a day dedicated to exploring how AI, data and marketing technology can create measurable business impact.
Whether you are joining to learn, network, benchmark strategies or discover new technologies, we look forward to welcoming you to Berlin.
Register by 3 December 2026 to get the Super Early Bird Discount of 40% off!
Register now: The MarTech Summit Berlin 2027 Registration
Complimentary Passes: A limited number of complimentary passes are available for qualified brand-side and end-user professionals, subject to approval. Apply Here.
Sponsorship Opportunities: Interested in showcasing your solutions and connecting with senior marketing decision-makers? Contact sponsor@themartechsummit.com.
Speaker Enquiries: Interested in sharing your expertise? Contact tfung@themartechsummit.com.
Stay up to date with our Speaker Line-up, Session Information, and Agenda Updates by following us on:
We are looking forward to meeting you in Berlin on 25 February 2027!
Last Updated: November 2026
