Why join
As architects of record for two of the largest agency platforms and the marketing technology behind some of the world’s biggest brands, Star sees brand–agency shared accountability for marketing outcomes from the inside, every day. In 2025, we commissioned Forrester to survey 310 CMOs on what they expect from agency technology and AI innovation success.

A year on, we want to put our observations to 20 peers: where marketing technology and AI innovation delivers, and where it breaks.

Where it breaks. Is this what you’re seeing?
Forrester found half of marketing leaders can’t say what their AI spend is returning. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Ford said that about newspaper ads. We’re saying it about AI.

1. Accountability: You’ve received the budget and sign-off for this initiative, but who’s taken responsibility?
2. Orchestration: The pilot worked. The rollout didn’t.
3. Governance: The agents are coming, whether your rules are ready or not.

Insight from the inside, shared among peers
An open discussion, not a pitch. We share our observations, you test them against your experience, and there’s plenty of time to connect over drinks.

What you’ll take away
A one-page read-out of the evening. What the room said, under Chatham House Rule, so you can see how far your peers have actually got in turning AI investment into marketing outcomes.
The full Forrester 2025 study. What 310 CMOs beyond the room expect from agency technology, ready to share with your team.

Star unifies marketing organisations around shared outcomes with technology. We build and orchestrate the technology marketing and advertising run on.