Kirstie Leadley
Group Head of Digital Marketing, Zedra
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This is part of The MarTech Summit London 2026
A practical 1 hour session for marketing leaders exploring how AI can work directly with campaign data and where it should and should not take action.
AI is already changing how marketing teams analyse performance. But getting from “show me what’s happening” to “help me decide what to do next” is where things get interesting.
In this small group breakout roundtable, you’ll see how teams are putting AI to work across real campaign data, build your own working dashboard, and discuss the opportunities and limits of letting AI influence marketing decisions.
Build, don’t just watch
Spend 45 minutes using Supermetrics Studio to turn plain language prompts into a working dashboard, using live data from Google Ads, Meta Ads, LinkedIn and GA4.
Explore where AI can and can’t be trusted
See how AI can help identify and explain performance trends, while deterministic software handles changes that require precision and control. We’ll explore where that line should sit when budgets are involved.
Learn from a peer
Hear directly from a marketing leader about what worked, what didn’t, and what they would do differently when putting AI into practice.
Turn reporting into decisions
Move beyond assembling weekly reports and spend more time on the questions that actually matter: pacing, creative fatigue, channel mix and what to do next.
Share ideas with a senior peer group
This is a deliberately small session, designed for candid discussion and practical exchange. Bring your questions, challenges and examples, and stay afterwards for drinks and conversation.
Marketing leaders who are already experimenting with AI or want to move beyond AI generated insights and start building practical workflows around their campaign data.
Limited places available.
We’re reserving just 20 seats for Senior-Level Industry Leaders in Marketing from major brands across Europe.
If you’re a senior marketing professional interested in joining this exclusive breakout roundtable, please apply below:
Our team will review your application and get back to you within 24 hours to confirm your place.
This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.
Limited seats with intensive & in-depth F2F networking experiences.
The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
Sponsorship Opportunities:
sponsor@themartechsummit.com
Delegate Registration:
marketing@themartechsummit.com
General Enquiry:
hello@themartechsummit.com
