loader image
Breakout Roundtable
Ask, Build, Act: Your AI First Marketing Analyst

09:20 - 10:20 | Tuesday, 10 November, 2026
Interactive Breakout Session | Convene 155 Bishopsgate, Level 2

This is part of The MarTech Summit London 2026

What We Will Discuss

A practical 1 hour session for marketing leaders exploring how AI can work directly with campaign data and where it should and should not take action.

AI is already changing how marketing teams analyse performance. But getting from “show me what’s happening” to “help me decide what to do next” is where things get interesting.

In this small group breakout roundtable, you’ll see how teams are putting AI to work across real campaign data, build your own working dashboard, and discuss the opportunities and limits of letting AI influence marketing decisions.

What to expect

Build, don’t just watch
Spend 45 minutes using Supermetrics Studio to turn plain language prompts into a working dashboard, using live data from Google Ads, Meta Ads, LinkedIn and GA4.

Explore where AI can and can’t be trusted
See how AI can help identify and explain performance trends, while deterministic software handles changes that require precision and control. We’ll explore where that line should sit when budgets are involved.

Learn from a peer
Hear directly from a marketing leader about what worked, what didn’t, and what they would do differently when putting AI into practice.

Turn reporting into decisions
Move beyond assembling weekly reports and spend more time on the questions that actually matter: pacing, creative fatigue, channel mix and what to do next.

Share ideas with a senior peer group
This is a deliberately small session, designed for candid discussion and practical exchange. Bring your questions, challenges and examples, and stay afterwards for drinks and conversation.

Who it’s for

Marketing leaders who are already experimenting with AI or want to move beyond AI generated insights and start building practical workflows around their campaign data.

Limited places available.

We’re reserving just 20 seats for Senior-Level Industry Leaders in Marketing from major brands across Europe.
If you’re a senior marketing professional interested in joining this exclusive breakout roundtable, please apply below:

Our team will review your application and get back to you within 24 hours to confirm your place.

Discussion Host

Supermetrics Logo

Mitesh Lakhani

Strategic Solutions Engineer, Supermetrics

Mitesh Lakhani is a Strategic Solutions Engineer at Supermetrics, where he helps organisations unlock the value of their marketing data through automation and smarter data strategies. With extensive experience in technology and digital marketing, he is passionate about making complex data more accessible and actionable, helping marketers make better decisions and improve business performance.

Why Join This Breakout Roundtable

Get heard!

 

This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.

Exclusive networking

 

Limited seats with intensive & in-depth F2F networking experiences.

Peer-reviewed 

 

The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!

Who's Attending

Confirmed attendees include C-level, VP, Heads of & Director from the following companies:
Chelsea FC

Camilla Cecarini

Data Science & AI Director, Marketing and Shopper Products, the LEGO Group

Sebastian Jan Gawelowicz

Global CRM Lead, BAT

Franziska Seibert

Director, Media, Fabletics

Vedran Pezer

Director, Value Management & Enablement, GoStudent

Martin Storch

Marketing Technology Professional, Schaeffler

Heana Thakur

Head of Marketing, Argos Marketplace, Sainsbury's

Bart Van Gemert

Head of Performance Marketing, PŸUR | Tele Columbus

George Williams

Global Head of Public Web Services & Content, HSBC

Philipp Reichert

Product Owner MarTech, Krieger Digital

Kailin Chun

Head of Digital Growth APAC, Subway

Stefan Weilandt

Júlia Giné Baraldés

Director, Marketing, Lufthansa Innovation Hub

Utku Ozkan

Team Lead, Performance Marketing, SharkNinja

Jasmine Richards

, Kleinanzeigen

Antonios Gkekas

Digital Products & Technology, Corporate Banking, DKB

Alessandra Bosco

Director, Brand E-Commerce, 11TeamSports

Marko Jezidžić

Team Lead CRM & Digital Sales, Koerber Supply Chain GmbH
MarTech Summit Attendee

Test

test job, test company

Ashley Flight

Executive Director, Global Head of Event Marketing, Technology & Data Analytics, JPMorgan Chase

Charlotte Turland

Marketing Lead, NatWest

Helen Bennett

Director, Marketing Ops, Insight & Research, Liverpool FC

Laxmi Patel

Head of CRM Product & Planning, Virgin Media O2

Katrina Broster

Director, Marketing Performance & Technology, Financial Times

Carl Sutherland

Head of Digital, S&P Global Market Intelligence

Henry Foster-Reed

Director, Digital Marketing, Warner Bros. Discovery

Ishaan Kaul

Director, AI Adoption & Creativity, Reckitt

Sesi Sijuade

Director, Marketing Technologies, Barclays

Jase Buckley

Sales Director, Braze

Nicolas Lasbistes

Regional Director, Marketing & Sustainability Ambassador, dsm-firmenich

Chanelle Wang

Senior Assistant Director (Head), International Brand & Marketing, A*STAR

Sherry Zehr

Director, International Analytics & Insights, Domino's Pizza

Tien Nguyet Long

Executive Director, Head of AI Safety and Standards, Standard Chartered

Thean Haw Ong

Head of Segments and MarTech, M1

Matthew Chua

Deputy Director, xDigital, HTX (Home Team Science & Technology Agency)

Papri Dev

Head of APAC, Communications, Roblox

Rupesh Agrawal

Head of Engineering, Mercari

Jo Allen

Director, 1:1 Customer Engagement, Pegasystems

Lynda Lew

Director, Brand Marketing & Communications, Global Headquarters, Banyan Group
Supermetrics Logo

Mitesh Lakhani

Strategic Solutions Engineer, Supermetrics

Khadija Ahmad

CRM Technical Platform Lead, ITV

Ayush Upadhyay

Director, Product Management, Nium

Our Customised Events

Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.

Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.

Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.

Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.

Copyright © 2026 BEETc Ltd. All Rights Reserved. Registered in England and Wales. Company Register Number 10786196