Guy Hanson
Vice President, Customer Engagement, Validity
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This is part of The MarTech Summit London 2026
What will email marketing look like in 2027? Join Guy Hanson for a practical, forward looking discussion on the trends, challenges and opportunities that will shape the year ahead.
Black Friday is almost here, and by now your Q4 plans are either ready or they are not. But 2027 is a different story, and it is closer than it looks.
The email landscape is changing fast. Deliverability is becoming more complex, AI is changing how subscribers interact with their inboxes, and new technologies are creating new possibilities for marketers and senders.
In this breakout roundtable, Guy Hanson will cut through the noise and explore what is coming next for email marketing. Expect practical insights, real world examples and an open discussion about what these changes could mean for your strategy, technology and customer engagement.
Look beyond 2026
Get an early view of the trends and developments that could shape email marketing in 2027.
Understand what is changing
Explore how AI, deliverability and emerging technologies are changing the way brands reach and engage subscribers.
Separate signal from noise
Cut through the hype and focus on the developments that are worth paying attention to.
Bring your questions
This is a roundtable, not a lecture. Bring your challenges, questions and predictions for an open discussion with fellow marketing leaders.
Leave with a plan
Take away practical considerations to help you prepare your email strategy for the year ahead.
Email, CRM and marketing leaders who want to understand what is coming next and make sure their 2027 strategy is ready for the changing email landscape.
Limited places available.
We’re reserving just 20 seats for Senior-Level Industry Leaders in Marketing from major brands across Europe.
If you’re a senior marketing professional interested in joining this exclusive breakout roundtable, please apply below:
Our team will review your application and get back to you within 24 hours to confirm your place.
Guy Hanson is a leading expert in customer engagement, email marketing and data-driven marketing. As VP of Customer Engagement at Validity, he helps brands optimise their email, CRM and customer data strategies to drive stronger engagement and commercial results. With more than 20 years’ industry experience, Guy is a sought-after international speaker and commentator on email deliverability, data quality, AI and the future of customer engagement. He is also a co-author of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences.
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This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.
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Limited seats with intensive & in-depth F2F networking experiences.
The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!
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