Katrina Broster
Group Director, Marketing Performance & Technology, Financial Times
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This is part of The MarTech Summit London 2026
AI is transforming how organisations create, localise and scale content across markets but does faster content creation actually translate into faster international growth?
For organisations operating across multiple markets, the opportunity is significant: use AI and modern content platforms to accelerate localisation, create more personalised experiences, engage customers in their own language and ultimately drive conversion. Yet the reality can be more complex. Technology alone cannot solve fragmented content ecosystems, inconsistent brand experiences, cultural nuance, data challenges or the organisational barriers to scaling globally.
This roundtable will bring together senior marketing, digital, content and technology leaders for an honest discussion about what is delivering real-world impact, and where the promise has outpaced reality.
We’ll explore:
✅Where AI is genuinely accelerating international expansion and content localisation — and where human expertise remains critical.
✅Whether greater content velocity is translating into greater engagement and conversion, or simply more content.
✅How organisations are balancing global brand consistency with local relevance and cultural nuance.
✅The role of modern content platforms in creating a more scalable global content supply chain.
✅Where AI-powered personalisation and localisation are delivering measurable results – and where expectations have not matched outcomes.
✅ The less visible barriers to international growth: legacy technology, fragmented workflows, governance, data and organisational silos.
✅What marketers have learned from AI and MarTech investments that didn’t deliver as expected.
✅Where the next generation of AI and content capabilities could genuinely change the economics of global marketing.
The objective is simple: Move beyond the hype and compare notes on what is actually working.
What should organisations scale, what should they rethink, and where is the combination of AI, content and human expertise creating the greatest opportunity for international growth?
We’re reserving just 20 seats for Senior-Level Industry Leaders in Marketing from major brands across Europe.
If you’re a senior marketing professional interested in joining this exclusive breakout roundtable, please apply below:
Our team will review your application and get back to you within 24 hours to confirm your place.
For nearly 30 years, we’ve been helping our customers expand their global voice, whether that’s through a technical document, a localized website, an online store, AI training & annotation or so much more. As our customers’ business offerings have evolved, so have our solutions. Our technology which is leveraged by over 5,000 global organisations flexes to tell our customers’ stories and evolves as new ways of communicating grow.
This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.
Limited seats with intensive & in-depth F2F networking experiences.
The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
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sponsor@themartechsummit.com
Delegate Registration:
marketing@themartechsummit.com
General Enquiry:
hello@themartechsummit.com
