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Leading a Marketing Team Through AI Adoption: the Freedom Inside Boundaries Framework
Executive Lunch Co-Hosted by Optimove

12:30PM - 02:30PM | Thursday 22 October, 2026
Venue: Los Mochis London City, 100 Liverpool St, London EC2M 2AT

Private Executive Lunch
Co-hosted by Optimove

During the Session

This invitation-only roundtable explores how AI adoption is really taking shape inside marketing teams – beyond simply buying licences.

We will discuss:

  • How leaders are driving AI adoption within their teams
  • How employees are responding to AI, from enthusiasm to resistance
  • How to balance governance with freedom to experiment
  • How the right tools, data and guidelines can enable safer AI use
  • What the AI-enabled marketing team could look like in the years ahead

Held under Chatham House Rule, creating an environment for open and candid peer discussion.

Key Takeaways

Attendees will leave with:

  • A clearer view of their organisation’s AI adoption maturity
  • Practical ideas for balancing governance and experimentation
  • Peer insights on overcoming adoption barriers
  • A stronger framework for responsible AI use
  • Ideas for preparing marketing teams for an AI-enabled future

 

Agenda

12:30 | Door opens – Arrival & Networking
13:00 | Welcome Remarks by the MarTech Summit team
13:10 – 14:25 | Lunch & Discussion
14:25 – 14:30 | Closing Remarks
14:30 | Departure

A Peer-Level Environment

To ensure high-impact dialogue, this exclusive, invite-only event is strictly limited to 15 seats for CRM, Digital Marketing, Customer Experience & Retention, Loyalty, and Data & Analytics leaders based in London.

Speaker

Brogan Savage

Agency Director, Optimove

Brogan has spent 15 years doing for marketing teams what a drummer does for a band: building the steady, unglamorous foundation that lets everyone else’s work land.

For brands like Puma Global, Versace, Burt’s Bees and Dr Martens, that’s meant building strategic roadmaps and ROI models; running CRM and performance marketing programmes across Europe & North America; replatforming ecommerce sites without losing a day of traffic or sales.

Two things guide how Brogan works. First up, Brogan focuses on what’s actually in her control; she treats every setback, a stalled migration, a market that won’t convert, whatever it is, as the obstacle that’s also the way through. It’s Stoicism at a spreadsheet level, and it’s kept her sane through some very arduous rebuilds.

Secondly, at Optimove, that’s the Agency Director job: building bespoke, benchmark-backed roadmaps for clients across retail, e-commerce and utilities, and turning what the data says into what the business does next.

Powerlifter, film anorak, original London Rollergirl, and a firm believer that the best consultants, like the best drummers, are the ones you don’t notice until they’re gone.

Who's Attending

Confirmed attendees include C-level, VP, Heads of & Director from the following companies:

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