Preview Agenda – The MarTech Summit Berlin
22nd March 2023

08:15 - 08:50 | Arrival & Networking Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

09:00 - 09:20

[Marketing Mix Modelling] Modelling Your Brand’s Future: What’s in Today’s Marketing Mix Optimisation

– The continuous development of the Marketing Mix Model to reach full-funnel marketing and boost ROI
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns across various channels

09:20 - 09:40

[Cookieless] Get Prepared! When MarTech Collides with Customer Privacy in the Cookieless World

– The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution
– Where is the value in the measurement: what to measure, what are the approaches for measurement
– What are the success factors?

09:40 - 10:20

[Web 3.0 & Metaverse] Web 3.0, Metaverse and the Use of NFTs for Marketers, Brands and Customers

– Current stage of Web 3.0 and Metaverse as well as the use of NFTs in Marketing
– Use cases of implementing Metaverse and the use of NFTs

10:20 - 10:40

[First-Party Data] Digital Transformation by Using 1st-Party Data to Uplift Your Customer Engagement

– How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookies-less future
– How to engage your different stakeholders with efficient & automated e-communications
– How to unify and orchestra your data in order to uplift customer experience and conversion

10:40 - 11:10 | Networking Coffee Break

11:10 - 11:40

[Full-Funnel Marketing ROI] Holistic Metrics & Tactics in Full-Funnel Marketing ROI

– Measuring KPI and success in full-funnel marketing
– Proven tactics and MarTech stacks to achieve target ROI

11:40 - 12:00

[MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives

12:00 - 12:30

[Storytelling] Creating a Concise Brand Story: How to Tell a Great Story, to the Right Audience?

– The rules on brand storytelling
– Powerful stories through data analytics

12:30 - 14:00 | Networking Buffet Lunch

14:00 - 14:20

[Digital Consumer Journey] Optimising the Digital Consumer Journey (DCJ) through the Use of Social Data

– Traditional Customer Journey vs. the new Digital Consumer Journey
– How the global digital landscape has changed and requires more attention on social data
– KPIs that are important to track for target audiences’ digital consumer journey
– How to optimise the digital consumer journey through the use of social data and analytics

14:20 - 15:00

[Content Marketing] How to Leverage Multi-Types of Contents across Channels to Curate Customer Journeys

– Building up user habits in different platforms to connect your brand content to customers
– Added importance of personalised content across channels to engage customers

15:00 - 15:20

[Branding vs. Marketing] The Winter is Coming: What are the do’s and don’t for marketers?

– While we’re facing potentially strong headwinds with the recession on the horizon in some parts of the world and the energy crisis, cost of living what retrenchment consolidation are you seeing?
– Have your firm adopted more enterprise wide platforms or customer data platforms?

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

15:20 - 15:50 | Networking Coffee Break

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

15:50 - 16:20

[Customer Data] How Data Generate Insights to Align your Brand with Customers Values

– Use cases of learning from data insights to align brand strategy to shape customer journeys
– How data relates to customer satisfaction

16:20 - 16:35

[Marketing Ecosystem] How to Elevate Customer and Partner Values through Ecosystem Strategy

– For digital business, even for B2B2C and B2B businesses, customer centricity is integral to success – especially right offer at right time/place
– Ecosystems enabling open partnership and shared capabilities can realise evolving customer demands along with future-forward digital B2B2C model
– Monetisation of ecosystems takes strategic business model design, data & performance tracking, and on-going digital acceleration for business profits

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– The essence of Smart Technologies in marketing strategies in order to strive success under a Smart City narrative
– Be “Smart” to overcome customer fatigue and go beyond the New Normal

16:35 - 17:05

[Emerging Technologies] Articulating a Realistic Vision to Digital Marketing Transformation and Acceleration

– What lies in the future of MarTech?
– Future-Proof your MarTech stack

15:50 - 16:50 | Executive Workshop

Preparing for a “Smart” Era – Aligning your Marketing Strategies to Deliver Hybrid Experience

– Aligning your Marketing Strategies to Deliver Hybrid Experience
– Aligning your Marketing Strategies to Deliver Hybrid Experience

17:05 - 17:10 | Chairperson Closing Remarks & End of Summit

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