– Go beyond tool selection to architect a connected, adaptive MarTech ecosystem that evolves with your business and continuously drives measurable ROI.
– Explore how to design a composable, API-driven architecture that integrates seamlessly across channels and scales with future growth.
– Learn how to leverage AI and machine learning for predictive orchestration—anticipating customer intent and triggering the right journeys in real time.
– Master real-time decisioning, moment-driven engagement, and advanced attribution to measure even the “invisible” impact from dark social and offline touchpoints.

– Hear how to integrate CX and DX with MarTech for real-time, data-driven personalisation.
– Learn strategies for creating a seamless omnichannel journey.
– Best practices for leveraging MarTech tools to align digital and customer experience for measurable growth and retention.

– Explore how Unified Customer Profiles (UCPs) are transforming the world of MarTech by centralising all customer data into a single, real-time profile.
– Hear how to break down data silos and equipping teams with actionable insights, UCPs empower businesses to deliver hyper-personalised, seamless experiences across all channels.
– Learn how UCPs enhance customer engagement by providing a 360° view of the customer.
– Get practical strategies for integrating real-time data into your MarTech stack.

– Learn how top brands create unforgettable customer experiences through data-driven personalisation and AI innovation.
– Discover how to balance privacy concerns with the need for hyper-personalisation and build trust across all channels.
– Gain actionable strategies and inspiring success stories to turn customer engagement into a loyalty powerhouse.

– How are legacy MarTech systems adapting to the rapid pace of change across industries? Are these shifts primarily organic, strategically planned, or a mix of both?
– What role does legacy MarTech play in the broader evolution of marketing? How do organisations navigate the balance between modernising existing systems and integrating emerging technologies?
– What challenges arise when proving the ROI and overall impact of initiatives built on older MarTech foundations?
– As leaders consider AI investments, how are legacy systems factored into these decisions, and what strategies ensure a seamless transformation?

– Unlock the power of accurate, reliable data to drive impactful engagement learning how to fuel AI success with quality data.
– Maximise insights with advanced analytics & optimise decision-making with smarter, AI-enhanced analytics.
– Hear how to ensure compliance and protect sensitive customer data in AI applications.
– Discover more on how to foster customer confidence with explainable, ethical AI.

– Explore how to maintain data privacy while delivering personalised experiences using cookies and consent monetisation.
– Discuss overcoming regulatory challenges and turning them into opportunities for innovative first-party data strategies.
– Focus on improving UX, reducing consent fatigue, and building trust to ensure a steady flow of consented data and achieve high ROI.

– Hear how AI will redefine marketing in the next five years, going from assisting us to actively building and optimising digital experiences.
– Explore why human creativity and brand identity will be the key to success – leveraging AI as a collaborator, rather than a replacement.

– Dive into the essential strategies for fostering cross-functional teamwork that aligns sales, marketing, customer service, operations, technology, and product teams towards common business objectives.
– Discover actionable strategies for breaking down departmental silos and creating a culture of collaboration.
– Learn how to leverage the strengths of each team—marketing driving customer acquisition, sales boosting conversion rates, customer service enhancing retention, and operations optimising efficiency—to deliver measurable business results.
– Explore the role of MarTech and data in streamlining communication, ensuring alignment, and driving revenue generation across all functions.

– Discover how AI can transform media mix modelling, enabling precise allocation of budgets across paid, owned, and earned channels for maximum ROI.
– Learn how to leverage machine learning to predict channel performance, simulate different spend scenarios, and adjust campaigns in real time.
– Explore the integration of AI-driven attribution models that capture the full customer journey, including cross-device and offline-to-online interactions.
– See how to combine human creativity with AI-driven optimisation to orchestrate campaigns that continuously adapt and outperform static plans.

– Discover how to harness marketing automation to streamline processes, drive growth, and boost efficiency.
– Hear how to effectively integrate & align it with existing systems and processes while ensuring data accuracy and personalisation, to maximise ROI and enhance customer engagement.

– Delve into the critical role of customer retention in 2025 and how best to leverage AI for scalable, personalised digital experiences.
– Hear about how to use AI to repurpose content and maximise its reach and effectiveness as well as build and engage with communities to foster customer loyalty.
– Learn about real-world use cases of AI driving customer retention and expansion.

– What’s the biggest challenge facing Marketing Ops in Europe or specific industries, and how is your marketing organisation structured to address it?
– Why do you prioritise local, regional, and vertical requirements for global teams?
– How do you manage and maintain your existing MarTech stack?

– Gain expert insights & learn about the latest advancements in AI and omnichannel marketing.
– Hear a customer success story & understand how AI can be practically applied to enhance ROI.
– Get actionable steps to start implementing AI in your own marketing strategies.

– Unlock the full potential of your marketing data with strategic approaches to gathering, integrating, and leveraging customer insights for powerful results.
– Explore how to effectively use Customer Data Platforms (CDPs) to unify customer data, break down silos, and create a single source of truth across your organisation.
– Learn to evaluate and invest in a Modern Data Stack that includes CDPs as a core element, ensuring your team has the tools to drive data-driven decisions and personalisation at scale.
– Discover how to transform these insights into a cohesive tech stack, enabling you to build successful marketing strategies, create high-performing teams, and ultimately enhance the customer experience.