Kicking off with an overview of latest MarTech trends, global market stats & insights by The MarTech Summit Team.

– How is your organisation moving beyond AI assistants and copilots towards AI agents that can independently plan, execute and optimise marketing activity?
– Which marketing workflows are you ready to hand over to AI, and where does human judgement remain essential? What guardrails are needed around brand, data and compliance?
– What have you learned from implementing agentic AI so far, and what should marketing teams be doing now to prepare for greater autonomous execution?

– How is AI search changing the way customers discover, research and engage with brands, and what does the rise of zero-click journeys mean for traditional search strategies?
– What are leading brands doing to remain visible and influential when customers increasingly get answers directly from AI rather than visiting their websites?
– How can marketing teams adapt their content, SEO and brand strategies now to build visibility and relevance in an AI-first search landscape?

– How is your MarTech ecosystem evolving as AI becomes embedded across the marketing stack, and what does an AI-first operating model mean in practice?
– How are you balancing integration, interoperability and data quality while reducing complexity and making the most of your existing MarTech investments?
– What are the biggest lessons from modernising your MarTech ecosystem, and where should organisations prioritise investment over the next 12–24 months?

– How is AI changing the way you understand and respond to customer behaviour beyond traditional segmentation and static audience targeting?
– How are you using real-time data and AI to make customer decisions such as next-best-action, recommendations or personalised engagement?
– What challenges have you faced around data quality, privacy and trust, and what does it take to make AI-driven decisioning work effectively at scale?

– How is AI changing the way you measure marketing performance, and which metrics are becoming more important as customer journeys become increasingly complex?
– With traditional attribution becoming harder, how are you proving incremental impact and connecting marketing activity to meaningful business outcomes?
– What practical approaches, tools or frameworks are you using to demonstrate ROI and make better marketing investment decisions?

– How is AI changing the way your teams plan, create and scale content, and where are you seeing the biggest gains in speed, efficiency and output?
– As AI-generated content increases, how are you maintaining creativity, brand consistency and the human insight that makes content resonate?
– What have you learned from implementing AI-powered content workflows, and what advice would you give to teams looking to scale without compromising quality?

– How do you balance global brand consistency and strategy with the different customer needs, cultures and market dynamics across regions?
– What role do data, MarTech and AI play in enabling local teams to adapt global campaigns while maintaining efficiency and consistency?
– What have you learned about getting the balance right, and how are you structuring teams, processes and technology to make global-to-local marketing work in practice?

– How are you breaking down organisational and data silos to create a truly connected view of the customer across marketing, sales and CX?
– What role does MarTech play in connecting teams, data and customer journeys, and what have been the biggest barriers to making this work in practice?
– What changes have made the biggest impact on collaboration and commercial outcomes, and what would you recommend to organisations still operating in silos?

– How is the media landscape changing as AI, retail media, CTV and emerging channels reshape where and how consumers discover brands?
– With attention increasingly fragmented across platforms, how are you deciding where to invest and building a media mix that delivers measurable impact?
– What are you learning from your evolving media strategy, and how are you balancing new opportunities with the need for efficiency, consistency and ROI?

– How is generative AI changing the way you manage and protect your brand across content, channels and customer touchpoints?
– What guardrails are you putting in place to maintain brand consistency, accuracy and trust while still enabling teams to move quickly with AI?
– What have you learned from implementing AI at scale, and how are you balancing innovation with brand risk, governance and human oversight?