– Get around the limitation of traditional ecommerce emails and create less uniform but more engaging email experiences.
– Learn how to use gamification, categorisation selection, configurators, and even shopping cart functionality right in the inbox to leverage email conversions.
– Experience real-life use cases in action and see their A/B tested KPI impact.

– What is your omnichannel approach and how you started?
– Where you succeeded and failed?
– The data – how to work with it for personalisation

MarTech Wiki: Omnichannel Marketing

Come and hear b.telligent bust these myths:
– Myth #1 – A CDP alone solves all Cookie problems.
– Myth #2 – A CDP is the All-in-One solution.
– Myth #3 – A CDP is the Single Source of Truth.
– Myth #4 – A CDP is leveraged by anyone.
– Myth #5 – A CDP can realize all of my use cases.

– Today’s Customers: Who are your customers and what do they expect from your brand?
– Yesterday’s Technology: What kind of yesterday technology do you have and how will you transition from old to new tech to be able to deliver what your customers need?
– How to measure and celebrate success in an ever-changing tech stack and multiple parallel transformation initiatives?
– How to gain trust & buy-in from all stakeholders in your company on new technologies?

MarTech Wiki: Digital Transformation

– Hear about the latest trends in the AI-driven marketing landscape.
– Gain practical insights into how AI can revolutionise your content & comms efforts.
– Learn actionable steps for adapting to AI, including skill development & resource allocation.

– Given all changes in data privacy and large platforms (google apple etc) what has changed for you in the past? And how do you think about it going forward?
– How the changing consumer behavior affects the way we invest in media buying?
– When does it pay off to step back and redesign from scratch?

MarTech Wiki: Composable MarTech

– Developing a personalised, meaningful & mutually valuable loyalty proposition that addresses the rational & emotional needs of the customer.
– Understanding the need for a compelling customer experience & the means to engage not only within the context of the programme but across the wider business.
– The importance of data as the bedrock for strengthening ties to the customer to enable robust emotional connectivity & elevate UX & intelligent communications.
– Considering the framework & process to develop a loyalty programme that differentiates the brand from its competitor set & establishes a profitable 1:1 customer initiative.

– How do sales and marketing currently work together right now at your organisation? What challenges are you overcoming ?
– Tips and tricks on how to better collaborate with sales?
– The when / how / why on compromise – How do you address the balance between the brand KPIs and performance KPIs?

MarTech Wiki: Revenue Generation

– Learn essential adaptation strategies, catering to both newcomers to first-party data strategies and those already implementing server-side tracking, and hear how innovative technology can provide a competitive edge, including client success stories.
– Hear key strategic steps for navigating the data landscape without third-party cookies, crucial features for successful web tracking software, and the importance of zero-, first-, and third-party data in enhancing data strategy for competitive leadership.
– Explore a comprehensive roadmap for excelling in the new data environment, ensuring compliance, and driving business growth.

– What are the best approaches and strategies for gathering, integrating and choosing the right data to use (and not get overwhelmed)?
– How should you think about the Modern Data Stack, what to invest in and how to build best-in-class solutions for marketing purposes?
– How do you translate all of this into the right tech stack and both successful teams and marketing strategies?

– What are the core Marketing Strategy focus areas where attribution plays a crucial role?
– What are your key learnings & failures over the last years when it comes to attributing Marketing activities to success measures?
– How do you approach the question of buy or built?

– What is AI doing to the state of digital content in 2024?
– Sink or swim – evolve your content tech stack to navigate the storm.
– 2024 & beyond: Where is the AI content journey going?

– Key advice for teams looking to embark on a journey of transformation
– How to gain trust from those who are sceptical?
– Overcoming failure – your top tips