– Hear how to integrate CX and DX with MarTech for real-time, data-driven personalisation.
– Learn strategies for creating a seamless omnichannel journey.
– Best practices for leveraging MarTech tools to align digital and customer experience for measurable growth and retention.

– Discover how leading organisations have successfully tackled the challenges of transitioning from outdated systems to cutting-edge MarTech platforms.
– Learn from real-world case studies on strategies for overcoming resistance to change, aligning cross-functional teams, and ensuring seamless adoption of new technologies.
– Hear actionable insights on making the shift to modern systems and staying ahead in a competitive market whether you’re considering a transformation or you are already on the journey.

– In what ways is marketing evolving within your industries? Is this evolution primarily organic, planned, or a combination of both? Additionally, how significant of a role does technology play in facilitating this transformation?
– What hurdles do you encounter when attempting to demonstrate the effectiveness and impact of your marketing expenditures and initiatives?
– What primary considerations do leaders consider when contemplating investments in artificial intelligence (AI) technologies?

– Effective strategies for driving conversions and building long-term relationships through push, email, in-app, SMS, WhatsApp, and chatbots.
– Scaling personalised experiences with chatbots to engage customers at every stage of their journey, ensuring continuous loyalty and improved retention.

– Explore how to maintain data privacy while delivering personalised experiences using cookies and consent monetisation.
– Discuss overcoming regulatory challenges and turning them into opportunities for innovative first-party data strategies.
– Focus on improving UX, reducing consent fatigue, and building trust to ensure a steady flow of consented data and achieve high ROI.

– Discover how MarTech tools enhance workflows, support data-driven creative testing, and enable scalable personalisation while keeping brand authenticity intact.
– Gain insights into using user-generated content (UGC) to build trust, engage audiences, and foster community, all while staying true to your brand.
– Learn innovative approaches to measuring UGC performance and aligning authenticity with platform-specific goals.

– Dive into the essential strategies for fostering cross-functional teamwork that aligns sales, marketing, customer service, operations, technology, and product teams towards common business objectives.
– Discover actionable strategies for breaking down departmental silos and creating a culture of collaboration.
– Learn how to leverage the strengths of each team—marketing driving customer acquisition, sales boosting conversion rates, customer service enhancing retention, and operations optimising efficiency—to deliver measurable business results.
– Explore the role of MarTech and data in streamlining communication, ensuring alignment, and driving revenue generation across all functions.

– Uncover actionable strategies to overcome data loss challenges that impact conversion rates and campaign costs, from ad blockers to tracking prevention and missing user consent.
– Learn from Pixum’s success story, where server-side tracking drove significant growth in Safari browser orders and improved ROAS.
– Discover how AI-powered Synthetic Users are closing data gaps, delivering actionable insights, and boosting ROAS by 10–25%.

– Discover how to harness marketing automation to streamline processes, drive growth, and boost efficiency.
– Hear how to effectively integrate & align it with existing systems and processes while ensuring data accuracy and personalisation, to maximise ROI and enhance customer engagement.

– What is the biggest challenge facing Marketing Ops in the European region?
– What recent challenge have you encountered with your global team?
– How do you prioritise local and regional requirements for global teams?

– Explore the cutting-edge techniques and tools that empower marketers to extract meaningful insights from social channels, optimise content performance, and measure ROI.
– Discover how to harness the power of social listening to identify trends, engage proactively with your audience, and refine your campaigns for maximum impact.
– Learn from real-world case studies and gain actionable strategies to stay ahead in the ever-evolving social media landscape.

– Unlock the full potential of your marketing data with strategic approaches to gathering, integrating, and leveraging customer insights for powerful results.
– Explore how to effectively use Customer Data Platforms (CDPs) to unify customer data, break down silos, and create a single source of truth across your organisation. – Learn to evaluate and invest in a Modern Data Stack that includes CDPs as a core element, ensuring your team has the tools to drive data-driven decisions and personalisation at scale.
– Discover how to transform these insights into a cohesive tech stack, enabling you to build successful marketing strategies, create high-performing teams, and ultimately enhance the customer experience.