– Explore how to maintain data privacy while delivering personalised experiences using cookies and consent monetisation.
– Discuss overcoming regulatory challenges and turning them into opportunities for innovative first-party data strategies.
– Focus on improving UX, reducing consent fatigue, and building trust to ensure a steady flow of consented data and achieve high ROI.

– How has the significance of digital content evolved within your broader brand strategy over time?
– What recent trends have you observed emerging in your industry over the past few years?
– Let’s delve into the prevalent topic of AI. How is artificial intelligence currently being discussed in your industry conversations, and what potential roles do you foresee for it in the future?
– With the emergence of various needs, how do you perceive the convergence or potential clashes between business requirements, technological advancements, and creative strategies?

– Hear how to integrate CX and DX with MarTech for real-time, data-driven personalisation.
– Learn strategies for creating a seamless omnichannel journey.
– Best practices for leveraging MarTech tools to align digital and customer experience for measurable growth and retention.

– In what ways is marketing evolving within your industries? Is this evolution primarily organic, planned, or a combination of both? Additionally, how significant of a role does technology play in facilitating this transformation?
– What hurdles do you encounter when attempting to demonstrate the effectiveness and impact of your marketing expenditures and initiatives?
– What primary considerations do leaders take into account when contemplating investments in artificial intelligence (AI) technologies?

– What is the biggest challenge facing Marketing Ops in the European region?
– What recent challenge have you encountered with your global team?
– How do you prioritise local and regional requirements for global teams?

– Discover how to harness marketing automation to streamline processes, drive growth, and boost efficiency.
– Hear how to effectively integrate & align it with existing systems and processes while ensuring data accuracy and personalisation, to maximise ROI and enhance customer engagement.

– Effective strategies for driving conversions and building long-term relationships through push, email, in-app, SMS, WhatsApp, and chatbots.
– Scaling personalised experiences with chatbots to engage customers at every stage of their journey, ensuring continuous loyalty and improved retention.

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency. – The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.

– Discover essential strategies for adapting to first-party data, leveraging innovative technology for a competitive edge, and hear client success stories.
– Learn key steps for navigating the post-third-party cookie landscape, essential features for web tracking software, and the role of zero-, first-, and third-party data in enhancing data strategy.
– Explore a roadmap for excelling in the new data environment, ensuring compliance, and driving business growth.

– Unlock the full potential of your marketing data with strategic approaches to gathering, integrating, and leveraging customer insights for powerful results.
– Explore how to effectively use Customer Data Platforms (CDPs) to unify customer data, break down silos, and create a single source of truth across your organisation. – Learn to evaluate and invest in a Modern Data Stack that includes CDPs as a core element, ensuring your team has the tools to drive data-driven decisions and personalisation at scale.
– Discover how to transform these insights into a cohesive tech stack, enabling you to build successful marketing strategies, create high-performing teams, and ultimately enhance the customer experience.

– Key factors for deciding between custom solutions and off-the-shelf products.
– Essential steps for securing stakeholder buy-in during early MarTech adoption.
– Strategies for marketing leaders to keep teams and systems agile and responsive to MarTech changes.

– Explore the cutting-edge techniques and tools that empower marketers to extract meaningful insights from social channels, optimise content performance, and measure ROI.
– Discover how to harness the power of social listening to identify trends, engage proactively with your audience, and refine your campaigns for maximum impact.
– Learn from real-world case studies and gain actionable strategies to stay ahead in the ever-evolving social media landscape.

– Dive into the essential strategies for fostering cross-functional teamwork that aligns sales, marketing, customer service, operations, technology, and product teams towards common business objectives.
– Discover actionable strategies for breaking down departmental silos and creating a culture of collaboration.
– Learn how to leverage the strengths of each team—marketing driving customer acquisition, sales boosting conversion rates, customer service enhancing retention, and operations optimising efficiency—to deliver measurable business results.
– Explore the role of MarTech and data in streamlining communication, ensuring alignment, and driving revenue generation across all functions.

– Successful stories to carry out digital marketing upskilling in your organisation
– How to determine which technologies & skills to match your marketing culture