Agenda – The MarTech Summit Berlin
22nd March 2023
Park Inn by Radisson Berlin Alexanderplatz Level 3

Summit agenda is subject to change.

08:15 - 08:50 | Arrival & Networking Breakfast

08:50 - 09:00

Chairperson Introduction & Overview

Ines Pettigrew

Group Vice President Marketing, Communications & Customer Experience, Caverion Oyj

09:00 - 09:40

Panel Discussion | [First-Party Data] Digital Transformation by Using 1st-Party Data to Uplift Your Customer Engagement

– Hear where these companies are with first party data and the direction they are moving forward with it
– How do organisations move towards activation of data in line with KPIs
– What does future-proofing mean to you in your organisation?

Karan Gupta

Global Head of CRM, Marley Spoon

Sanup Balakrishnan

Global Head of Digital Marketing & MarTech, DHL Express Global

Thomas Schollmeyer

Vice President, Customer Retention, HomeToGo

09:40 - 10:00

Keynote Presentation | [Customer Acquisition] How to Fuel Your Revenue Engine with Modern Promotions & Loyalty Strategies

– Shaping your data-driven loyalty from the first customer interaction
– Taking inspiration from refreshing customer incentives and engagement ideas
– Embracing MarTech innovation to power a winning program

Alexander Süßel

Vice President, DACH, Snipp Interactive

Mario Invernizzi

Executive Vice President, Sales EMEA, Snipp Interactive

10:00 - 10:30

Fireside Chat | [Content Marketing] Building Up User Habits in Different Platforms to Connect your Brand Content to Customers

– How to leverage multi-types of contents across channels to curate customer journeys
– The added importance of personalised content across channels to engage customers

Dom Castley

Chief Marketing Officer, Sygnum Bank

David Winneberger

Vice President Global Marketing Cardiovascular Care, Siemens Healthineers

10:30 - 11.00 | Networking Coffee Break

11:00 - 11:40

Panel Discussion | [MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– How to enhance MarTech performance through cross-functional collaboration to deliver something of value
– What puzzle piece is MarTech in the value chain? How MarTech drives growth
– Which works – “All-in-one-basket” or “Best of breed”?

Ayse Gulnur Velicangil

Senior Product Manager, MarTech & Product Analytics, N26

Ruslan Arzumanian

Head of Paid Social Europe, Wayfair

Sébastien Henrotay

Head of Marketing Technology (DACH), Danone

Roberta Cianetti

Director, Social Strategy, Condé Nast

11:40 - 12:10

Fireside Chat | [Digital Asset Management] How to Maintain a Well-Oiled Content Machine in Uncertain Times

– Trends & developments – How can we create more with less?
– How to ensure we get more ROI from each piece of content
– How to create a cohesive, efficient marketing tech stack

James Partington

Business Development & Partnership Lead, Hootsuite

Sebastian Picklum

Director Product Management, Extensions, Canto

12:10 - 12:40

Fireside Chat | [Marketing Ecosystem] Customer Centricity is Integral to Success – Finding the Right Offer at the Right Time & Place in a B2B2C & B2B World

– How to elevate customer & partner values through ecosystem strategy to gain full-funnel ROI
– How ecosystems enabling open partnership & shared capabilities can realise evolving customer demands along with future-forward digital B2B2C models
– How monetisation of ecosystems takes strategic business model design, data & performance tracking, and on-going digital acceleration for business profits

Thomas Schwartz

Vice President, Marketing, SellerX

Matthias Stottmeier

Director, Growth, Beautiful Destinations

12:40 - 13:45 | Networking Buffet Lunch - Spagos Restaurant - Ground Floor

13:45 - 14:15

Fireside Chat | [Digital Sustainability] The Sound of Responsibility: Communicating Sustainable Solutions with amp sound branding & Zurich Insurance

– Hear about a campaign organized around both social responsibility and sustainability
– Driven by amp sound branding produced sonic, this effort is multi-pronged, with a central focus on Zurich’s App, ‘Planet Hero’, which suggests daily behavioural changes for consumers along with educational titbits to promote a carbon-neutral future
– amp created a full sonic ecosystem for the initiative, including UX/UI sounds for the App, music for different events, and the ‘Planet Hero’ Award show

Monika Schulze

Head of Customer & Innovation Management, Zurich Insurance

Michele Arnese

Founder & Global CEO, amp sound branding

14:15 - 14:35

Fireside Chat| [Automation] AI in Performance Marketing

– How to adopt AI for marketing for enhanced performance
– How artificial intelligence (AI) can help brands embrace a genuinely exploratory approach to what really works
– How to help brands scale all aspects of their marketing in a world of increasingly diverse audience behaviour, evolving ad platforms, market saturation, and privacy
– Delve in on the complexities of performance marketing and how it can be effectively improved using codeless AI for precise targeting, fast cross-platform optimisation, and creative communication that resonates at scale

Neel Pandya

CEO Europe & APAC, Pixis

Sanup Balakrishnan

Global Head of Digital Marketing & MarTech, DHL Express Global

14:35 - 15:15

Panel Discussion | [Storytelling] Creating a Concise Brand Story: How to Tell a Great Story, to the Right Audience

– The rules on brand storytelling
– Powerful stories through data analytics

Simon Blake

Chief Marketing Officer, Baldwin Technology

Archita Fritz

Chief Marketing Officer, Speak Out Revolution

Liz Fendt

Global Chief Marketing Officer, TÜV SÜD

15:15 - 15:45 | Networking Coffee Break

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– How to make customer success strategies effective in order to go beyond traditional CRM and field service
– The ultimate relationship between effort of customer success and level of customer satisfaction

15:45 - 16:25

Panel Discussion | [Cookieless] Be Prepared! When MarTech Collides with Customer Privacy in the Cookieless World

– The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution
– Where is the value in the measurement: what to measure, what are the approaches for measurement
– What are the success factors

14:00 - 15:20 | Executive Workshop

The Power of Customer Success – Building Loyalty and Affinity with your Customers

– Building Loyalty and Affinity with your Customers
– Building Loyalty and Affinity with your Customers

Maximilian Steudel

MarTech & Digital Engagement Lead, Dr. Oetker

Jad Halawi

Product Manager of Marketing Tech, Delivery Hero

Łukasz Juskowiak

Head of Marketing, OLX Motors (Naspers/Prosus)

16:25 - 17:05

Panel Discussion | [Digital Marketing Transformation] Who is Truly in the Driving Seat of your Digital Transformation Strategy?

– What is working and what is not within the digital transformation road-trip?
– How do you define success in digital transformation – is it the journey or the destination?
– Who have been the key passengers in your digital transformation car that you wouldn’t leave behind, and why?…Is there anyone you’d leave behind?
– For your next digital transformation road-trip, what would be your top KPIs to define success?

Steffen Vogel

Head of Digital Marketing Transformation, Unternehmensgruppe Theo Müller

Mahbir Thukral

Global Innovation Activation Marketing Leader, IFF

Joanna Krause

Team Leader, Marketing Technology Management, Koelnmesse GmbH

Bent Böer

Head of MarTech / AdTech, PepsiCo Europe

17:05 - 17:10 | Chairperson Closing Remarks

17:10 - 19:00 | Networking Drinks & End of Summit

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