– Hear where these companies are with first party data and the direction they are moving forward with it
– How do organisations move towards activation of data in line with KPIs
– What does future-proofing mean to you in your organisation?

– Shaping your data-driven loyalty from the first customer interaction
– Taking inspiration from refreshing customer incentives and engagement ideas
– Embracing MarTech innovation to power a winning program

– How to leverage multi-types of contents across channels to curate customer journeys
– The added importance of personalised content across channels to engage customers

– How to enhance MarTech performance through cross-functional collaboration to deliver something of value
– What puzzle piece is MarTech in the value chain? How MarTech drives growth
– Which works – “All-in-one-basket” or “Best of breed”?

– Trends & developments – How can we create more with less?
– How to ensure we get more ROI from each piece of content
– How to create a cohesive, efficient marketing tech stack

– How to elevate customer & partner values through ecosystem strategy to gain full-funnel ROI
– How ecosystems enabling open partnership & shared capabilities can realise evolving customer demands along with future-forward digital B2B2C models
– How monetisation of ecosystems takes strategic business model design, data & performance tracking, and on-going digital acceleration for business profits

– Hear about a campaign organized around both social responsibility and sustainability
– Driven by amp sound branding produced sonic, this effort is multi-pronged, with a central focus on Zurich’s App, ‘Planet Hero’, which suggests daily behavioural changes for consumers along with educational titbits to promote a carbon-neutral future
– amp created a full sonic ecosystem for the initiative, including UX/UI sounds for the App, music for different events, and the ‘Planet Hero’ Award show

– How to adopt AI for marketing for enhanced performance
– How artificial intelligence (AI) can help brands embrace a genuinely exploratory approach to what really works
– How to help brands scale all aspects of their marketing in a world of increasingly diverse audience behaviour, evolving ad platforms, market saturation, and privacy
– Delve in on the complexities of performance marketing and how it can be effectively improved using codeless AI for precise targeting, fast cross-platform optimisation, and creative communication that resonates at scale

– The rules on brand storytelling
– Powerful stories through data analytics

– The change in the digital tracking landscape: what it means for marketers, what’s the impact on data & attribution
– Where is the value in the measurement: what to measure, what are the approaches for measurement
– What are the success factors

– What is working and what is not within the digital transformation road-trip?
– How do you define success in digital transformation – is it the journey or the destination?
– Who have been the key passengers in your digital transformation car that you wouldn’t leave behind, and why?…Is there anyone you’d leave behind?
– For your next digital transformation road-trip, what would be your top KPIs to define success?