Navigating the Future of MarTech: Insights from Seun Faluyi, Product Manager at Remerge
As marketing technology continues to evolve at lightning speed, balancing the power of data with the art of human connection becomes increasingly vital. Seun Faluyi, Product Manager at Remerge, offers a unique perspective on leveraging technology, data, and creativity to thrive in today’s digital-first landscape.
The Art of Digital Marketing
When asked to explain his role in simple terms, Seun paints a relatable picture:
“Imagine you have a favorite toy, like your teddy bear. My job is like being a toy fixer. I help make sure that when you walk past a mall, you see exciting new teddy bears that match your interests—whether they’re dinosaur-themed or dance-related!”
This charming analogy simplifies the complexity of Seun’s work in mobile advertising, where he ensures that users are shown relevant ads tailored to their preferences, enhancing both user experience and campaign outcomes.
Data: The Lifeblood of Modern Marketing
“Data is to marketing what air is to humans,” Seun emphasises. His team relies heavily on data to understand customer behaviour, optimise campaigns, and measure key metrics like ROI and conversion rates.
However, processing diverse data streams is not without challenges. “Data is not centralised, inconsistent, and comes at different rates,” he notes. To overcome this, his team refines data into actionable formats while prioritising compliance with data privacy regulations.
The Future of MarTech: AI and Machine Learning
Seun envisions a future where AI and machine learning revolutionise marketing. He predicts:
- AI will create tailored, dynamic ad creatives at a scale humans can’t match.
- Smarter bidding and optimisation algorithms will deliver ads with maximum efficiency and value.
These innovations promise to enhance performance while enabling brands to reach their audiences more effectively.
Implementing New Technologies: A Thoughtful Approach
For Seun, the key to successfully adopting new technology lies in clarity and purpose:
- Define the problem: Ensure the technology addresses a specific need.
- Learn the ropes: Study case studies, best practices, and potential drawbacks.
“Don’t implement technology for its own sake. Focus on solving real problems,” he advises.
Democratising Knowledge Through Technology
Reflecting on his personal journey, Seun highlights how technology bridges gaps and creates opportunities. Growing up in rural Africa, he experienced firsthand the transformative power of digital platforms.
“With learning platforms like Coursera and LinkedIn, you can access knowledge and connect with top talent from anywhere in the world,” he says.
For Seun, the decentralisation of knowledge represents technology’s most significant contribution to navigating today’s rapidly changing world.
A Data-Driven World
Seun’s marketing philosophy is straightforward: data is the cornerstone of success. From understanding customers to personalising ads, data informs every step of the process. “Running campaigns without data at the core is like punching the air,” he quips.
By addressing challenges like fragmented data sources and ensuring compliance with privacy regulations, Seun and his team turn complex data into meaningful insights.
Seun Faluyi’s vision for the future of MarTech combines technical expertise with a human touch, ensuring that technology serves as a tool for genuine connection and measurable results. His insights remind us that the key to success lies in leveraging technology thoughtfully while staying focused on creating real value for businesses and customers alike. A big thank you to Seun, founder of Oceanfront Agency. If you want to connect with her, feel free to reach out via LinkedIn!
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Last updated: December 2024
