As a disruptive data technology platform, Celebrus is focused on improving the relationships between brands and consumers via better data.
Deployed across 30+ countries throughout the financial services, healthcare, retail, travel, and telecommunications sectors, Celebrus automatically captures, contextualizes, and activates consumer behavioral data in live-time across all digital channels to power both next-level marketing and fraud prevention.
In this guide, Celebrus explores the truth behind first-party data collection, the restrictions that limit the capture & tracking of activities, and how they overcome these to gain the real first-party data that can supercharge your customer experience.
Why identity fails — The truth about first-party cookies
Comparison Sheet: Celebrus Digital Analytics vs. GA4
In this comprehensive list, you can see the difference between Google Analytics 4 & Celebrus Digital Analytics platform:
????Celebrus joined us at The MarTech Summit London in November 2023. Find out what we discussed in the Post-Summit Report.
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