With budgets being cut and marketing scrutinised, you need to make sure that every penny counts. So knowing how your marketing campaigns are truly performing, and what return on investment they’re giving you, is essential.
This handbook from Monsido will help you get started with web accessibility. It outlines why web accessibility is important for your business or organization and the responsibilities that website managers have in creating an accessible site.
With digital-only engagement options peaking, advancements in technology and the growth of data-driven marketing have made things easier. Marketers no longer need to face the fear of missing out on quality leads, even when these contacts don’t present the typical, obvious conversion signals.
This insight report from Braze aims to help financial brands better understand and respond to today’s challenges and opportunities. In collaboration with CACI, a leading business consultancy with extensive experience in banking and financial services, the report’s findings provide guidance for brands in the financial services industry to better understand and meet shifting customer needs.
Read on to learn how webinars are being promoted, how attendees are interacting with webinars and how marketing practitioners like you can get more out of the experiences you create.
Read the shifts in customer engagement trends over the past year, what to expect next year, and how brands can address evolving consumer needs, channel preferences, and privacy concerns.
This report will help you understand changing consumer behaviors surrounding packaged food products, such as evolving e-commerce, desire for health and wellness, and increasing price sensitivity.
As the global workforce has gone largely digital, so have the jobs of marketers and event organizers. In-person events are still largely on hold and their staying power remains unclear.
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