The MarTech Summit landed in London for its 4th edition and brought together industry leaders.
The agenda took place at 155 Bishopsgate, the flagship etc.venue in London and covered topics such as AI in marketing, customer engagement, digital trends, and the future of MarTech.
With an impressive turnout of over 250 senior-level marketers, more than 50 dynamic speakers, and a diverse array of 21 MarTech exhibitors, this year’s summit was nothing short of a resounding success, marked by engaging discussions and insightful sessions.
We were honoured to have joining us many delegates from renowned organisations such as Admiral, Avon, British Airways, Campari Group, JLL, KraftHeinz, Metro Bank, Ralph Lauren, The Body Shop, William Hill and Reckitt, Morrisons, NatWest Group and many more. So, we know the event provided a platform to learn from industry experts, share experiences, and build connections that will be instrumental in future endeavours.
We were thrilled to receive over 195 thought-provoking questions from our enthusiastic and engaged attendees, adding an extra layer of depth to the event’s dynamic agenda.
Key Insights
AI and Marketing:
The sessions on AI and its impact on marketing provided valuable insights into leveraging artificial intelligence for efficient planning, attribution, and measurement in marketing strategies. Jeremy Depauw, Global Head of Digital B2B, Diageo shared, “Making Omnichannel & personalisation work at scale will be unique to your company. But most ideas and best practices can be learned and reused – go out there and learn from the best “
Customer Engagement Strategies:
Discussions around customer engagement shed light on various approaches for building new and long-lasting relationships with customers. The importance of personalised omnichannel journeys and data-driven engagement strategies was emphasised.
“Always speak the language of the business, not marketing-speak.” Áine Bryn, Chief Marketing Officer, Marsh McLennan UK
Digital Trends for 2024:
The panel discussions and presentations on the digital trends anticipated for 2024 offered a glimpse into the future of MarTech. Topics such as sustainability in marketing strategies and the role of technology in shaping the industry were explored.
Some key takeaways from Eszter Morvai, Head of Customer Data Platform, Aviva: when referring to Customer Data & How to Validate it to Align with Your Brand Strategy:
- Less is more! – is there a million £ hiding in your database?
- Know your destination – what does your data need to enable you to do?
- Manage the “matrix” – focus on data source management, metadata management and master data management
Networking Opportunities:
The event facilitated meaningful networking, allowing connections with industry peers, to share experiences, and exchange ideas. The breakout roundtable hosted by Twilio Segment on personalisation & the roundtable hosted by Forrit were both particularly insightful and helped create conversations.
Specific areas in the exhibition area were put together on particular topics to start casual conversations on themes such as customer engagement and marketing automation.
During a session, we got interaction rolling by asking the attendees to have a short discussion on creating the single view of the customer. The discussion emphasised the importance of prioritising technology education tailored to various stakeholders’ understanding & key takeaways from this conversation between the attendees highlighted the creating of wish lists for each team helps in formulating practical use cases, fostering a holistic view of data as a single source of truth & focussing on the overarching goal to navigate the complexities of data management and extract meaningful insights for effective marketing strategies.
Conclusion
The revamped regional event this year was a resounding success, strategically designed to elevate the attendee experience and infuse fresh perspectives into the MarTech landscape. With a stronger agenda focusing on new speakers and eliminating repetitions, the event seamlessly blended innovation and education.
The sessions offered a unique glimpse into the minds of industry leaders, enriching the learning experience. The event’s commitment to improvement was evident in its attention to attendee feedback, ensuring that all voices were heard and valued. On the second day of the event, deep dives were introduced alongside the main stage option, providing an immersive experience for those looking to delve into specific topics. The structure of the summit allowed attendees to tailor their experience and extract maximum value from the one-of-a-kind insights shared by speakers, making this annual event a must-attend for anyone keen on staying at the forefront of the dynamic MarTech landscape.
Future Engagement
We are excited for attendees to implement the knowledge gained from The MarTech Summit into strategies and look forward to hearing more next year about how you are applying the latest technologies and trends in your marketing initiatives.
We appreciate everyone who is part of this fabulous MarTech community & look forward to welcoming you again for more collaborations.
The MarTech Summit Team is thrilled to have had the opportunity to host such an exceptional and interactive community once again. We invite you to stay connected with us for future updates by following our social media accounts and joining The MarTech Community on Slack!
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To see our full 2024 Calendar, please visit: https://themartechsummit.com/events
By: Catherine Collinge, November 2023
