MarTech Perspectives with Yili Luo: A Salesforce Alternative Tailored for Marketing & Sales in Asia
In the ever-evolving world of marketing technology, adaptability and local insight are essential. Yili Luo, General Manager of ShareCRM’s Hong Kong office, shares how ShareCRM is not only navigating this space but also shaping it, offering a flexible, AI-powered CRM built with Asian markets in mind. As the MarTech landscape across Asia matures, ShareCRM presents itself as a viable and localised Salesforce alternative, driving real business transformation.
Interview with Yili Luo
Please introduce yourself and tell us a bit about your role at ShareCRM
I am Yili Luo, General Manager of ShareCRM’s Hong Kong office, where I lead a dedicated team of marketing, pre-sales, sales, and implementation experts. Since introducing ShareCRM to the Hong Kong market, I have spearheaded a dual-strategy approach that combines direct sales with channel partnerships to maximise our reach and impact. Through targeted marketing initiatives—including local event participation, exhibitions, and high-profile collaborations, such as our KMB bus banner campaign—we have successfully established ShareCRM as a trusted solution in the region.
With over 10 years of experience in the CRM industry, I am deeply passionate about helping businesses optimize their customer relationships. At ShareCRM, we prioritise localisation, ensuring our platform not only meets but also anticipates the unique needs of Hong Kong’s dynamic market. By continuously refining our product and strategies, we empower organizations to achieve greater efficiency, growth, and long-term success.
Can you tell us more about ShareCRM?
ShareCRM, founded in China, has grown to become a market leader with one of the industry’s highest growth rates. Over our 14-year journey – beginning as a mobile-first CRM pioneer – we’ve evolved into a comprehensive enterprise solution provider. Today, we offer cutting-edge AI capabilities alongside fully integrated marketing, sales, and service automation.
With our global expansion strategy well underway, we’ve established key international offices in Hong Kong, Singapore, and the United States. To ensure world-class service delivery, we’ve deployed regional data centres in Frankfurt, Hong Kong, Singapore, and North America, providing both global reach and local compliance.
What are the standout features or capabilities that make ShareCRM unique in the CRM space—especially as you expand across the Asian market?
ShareCRM was originally designed to address the unique business needs of Asian markets, with a deep understanding of regional workflows and compliance requirements. To ensure exceptional local support, we maintain dedicated implementation teams throughout the Greater Bay Area and operate specialised R&D centres focused on developing regional solutions.
Our powerful PaaS platform provides extensive customisation capabilities, enabling us to align perfectly with our client’s specific business processes. Beyond just keeping pace with global trends, our advanced AI capabilities deliver measurable results – proven to enhance operational efficiency and drive sustainable business growth.
ShareCRM is often seen as a strong alternative to Salesforce, what would you say are the key differences between the two platforms?
In early 2025, Salesforce consolidated its India and Southeast Asia operations and flagged India as a primary growth area. This month, Saleforce announced an average of 6% price increase for major product lines. Therefore, many enterprises are reevaluating their CRM investments for affordability and dedication.ShareCRM has emerged as the leading alternative, with a growing number of enterprises successfully migrating from Salesforce. Our competitive advantage stems from three key factors: First, our robust platform delivers comparable capabilities while seamlessly adapting to client workflows and business requirements. Second, we offer superior cost-efficiency without compromising functionality. Third, unlike Salesforce’s reliance on third-party vendors, our dedicated implementation team provides localized expertise and personalized support throughout the migration process and beyond.
Our proven track record of successful migrations across Mainland China and Hong Kong demonstrates ShareCRM’s ability to meet enterprise needs while delivering tangible ROI.
How does ShareCRM support marketing and sales teams differently from traditional CRM tools?
ShareCRM’s marketing and sales automation capabilities outperform traditional CRM solutions in several key aspects. Our marketing automation platform seamlessly integrates with major social channels including WeChat, WhatsApp, and LinkedIn, enabling true omnichannel lead generation. Unlike rigid legacy systems, our highly configurable architecture ensures smooth automation workflows without compromising functionality. Built-in AI capabilities further enhance efficiency by intelligently qualifying leads, personalising engagements, and optimising campaign performance, delivering measurable improvements across the entire sales funnel.
As the MarTech landscape evolves with AI and automation, how is ShareCRM adapting or leading in this space?
AI is transforming CRM, and ShareAI marks ShareCRM’s bold leap into intelligent automation. Embedded deeply into real-world CRM data and workflows, ShareAI generates personalized campaigns, filters leads with smart scoring, and offers deal-closing insights. Sales teams get automated reports and buyer intelligence, while customer service benefits from 24/7 AI support and assists field technicians with repair solutions. By streamlining operations and surfacing data-driven insights, ShareAI empowers your team to focus on strategic growth.
Join Us in Hong Kong!
We’re excited to announce the return of The MarTech Summit to Hong Kong for the 4th consecutive year! This time, we’re taking it up a notch at a new premium venue — the iconic Diamond Ballroom, The Ritz-Carlton Hong Kong, offering stunning harbour views.
Don’t miss out on high-impact networking, executive panels, and hands-on discussions in a premium, English-speaking setting that reflects the dynamism of the Hong Kong MarTech landscape.
ShareCRM will be there — come and meet the team at their booth to explore how they’re transforming CRM for marketing and sales across Asia.
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Last updated: June 2025
