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What are the key priorities for a MarTech stack optimisation strategy to achieve? 

  • Improve marketing efficiency. 

What would your company use AI the most for? 

  • Develop data-led marketing campaigns. 

What are the major roadblocks in trialling the new innovations in marketing technologies? 

  • Integration. 

What are some of the significant changes to your customer outreach and retention strategies and how has it impacted the growth plan for upcoming years? 

  • Media. Digital media becomes more expensive. 

At your organisation what tasks in marketing are good to automate and what tasks still need a human touch? 

  • To expose to customers and drive them to conversation/Facebook Messenger. 

How do you balance experimenting with new technologies vs investing in current technologies that you already utilise? 

  • Drive leads and convert to shows and signs. 

How do you see the skillsets needed for the marketing profession changing? 

  • Keep studying and go to where the customers are. 

With more consumers being conscious of their data being shared, how do you overcome the growing concern? 

  • We have the support of tele marketing team and consultants. 

Currently, what are you primarily looking for in your digital marketing efforts? Awareness or engagement? Why? 

  • Engagement. Facebook’s reach limitations. 

When planning a marketing budget, what are the top 3 concerns one should watch out for post COVID-19? 

  • Offline shows. 
  • Geography. 
  • Fee/Price. 

What will be the next evolution in marketing technology that we can expect in the coming years? 

  • New digital channels. 

What are the key challenges when it comes to implementing Chatbots for the first time? 

  • Interest and less “machine” feeling. 

With the advancement of AR & VR, how do you see these being utilised in digital storytelling? 

  • Creative and production fee. 

What is your strategy to link up traditional and modern trade ecosystem? 

  • Better management (message and channels). 

What are the top 3 things in your checklist when choosing the right influencer to work with? 

  • No scandal. 
  • Knowledgeable. 
  • Relevant industry/exposure. 

How do you foresee the role of gamification across industries? 

  • Relevant to young people or gambling. 

What are the roadblocks in implementing gamification? 

  • Stereotypes. 

As mobile and internet use rapidly expands; how do you track customer behaviour change? 

  • We bought and built eco system to manage from MKT engagement to sales. 

What challenges do you see in processing data coming from different sources? How to overcome? 

  • Budget and creativity. Keep changing and meet the customers requitements. 

How do you monetise the data/feedback/interactions for future campaigns and alternative growth / revenue channels? 

  • We key in data via a bult eco-system. 

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