As we gear up for The MarTech Summit Manila, we’re excited to spotlight Derick Adil, Senior Director of AI & Privacy Governance at Globe Telecom, who will be leading the breakout session [AI & Automation] Enhancing Business Efficiency Through AI & Automation in Data Analytics. This year’s edition introduces a special twist—two concurrent Customer Data Demystified Breakouts, creating a unique platform for marketing and data professionals to learn, engage, and collaborate side-by-side. At this dynamic intersection of tech and strategy, Derick brings invaluable insights on how responsible AI can drive scalable, secure, and human-centred innovation across the enterprise.
About Globe Telecom
Globe Telecom is one of the largest telecommunications companies in the Philippines, providing mobile, broadband, and enterprise services. With a strong emphasis on innovation, Globe is committed to driving digital transformation while upholding ethical data practices and customer-centric strategies.
Quick Q&A with Derick Adil
Could you please give us a quick introduction of yourself?
I lead AI and Privacy Governance at Globe Telecom, helping teams use data and AI not just responsibly but meaningfully. With 18 years in tech and telecom, I’ve worked across strategy, operations, governance and delivery. In the world of martech, it’s easy to chase what’s possible. But I believe the real power of data and AI lies in building what truly matters, for the customer, for the business, and for the country. It’s not just about performance, it’s about trust, impact, and making sure every innovation reflects the values we stand for.
Why did you choose to participate in The MarTech Summit Amsterdam?
Because it’s about sharing, we move forward by showing up, listening, and learning together. This summit isn’t just about trends, it’s about sharing real insights and creating a future where data and AI are used responsibly.
AI can accelerate data-driven decision-making, but over-reliance comes with risks. What governance frameworks or principles do you recommend to mitigate these challenges?
One common misconception is that “AI is always right.” It’s not. The real risk isn’t over-reliance, it’s blind trust. That’s why human oversight isn’t optional. It’s a must. We need governance that asks: Who checks the AI? And how do we verify its output? Always keep a human in or on top of the loop.
What advice would you give to other companies aiming to build a culture that embraces both AI innovation and responsible data practices?
One takeaway from a recent summit I attended: build a “why culture.” It’s not just about the tech, it’s about asking better questions. What problem are we solving? Why does it matter? When we lead with purpose, we innovate without losing the human side of things. That’s how AI becomes meaningful, not just powerful. Not just for the organisation, but more importantly to the customers, to each and every Filipino.
What trends or shifts in the market are you most looking forward to this year, and how do you plan to stay ahead of the curve?
AI is evolving fast, what’s true today might change tomorrow. That’s why we focus on two things: building strong foundations and staying adaptive. Our AI Kitchen enables safe experimentation and scaling, while upskilling programs help democratise AI across teams. In both, governance is embedded to ensure responsible use. And as tech and policies shift, we stay on the lookout.
In an era where AI is shaping every aspect of marketing and business strategy, Derick Adil brings a refreshing mix of technical acumen and ethical clarity. His emphasis on human-centred governance aligns perfectly with The MarTech Summit Manila’s mission to bring together marketing and data teams for collaborative, purpose-driven innovation. With dual Customer Data Demystified Breakouts running concurrently, this year’s summit offers a rare platform for true cross-functional learning – ensuring that what we build with AI is not just intelligent but also responsible.
The MarTech Summit Manila
Join us on 2 July 2025 at Fairmont Makati, as we bring together regional industry leaders and innovators to explore the latest MarTech trends and strategies. This English-speaking summit, themed “Revolutionising the Digital Journey: MarTech Strategies for Today’s Marketers”, will gather MarTech practitioners and enthusiasts from across industries to learn from thought leaders and exchange fresh, bold ideas.
➡ Register now! https://themartechsummit.com/manila-registration
➡ Interested in becoming a partner? Don’t hesitate to get in touch with us at sponsor@themartechsummit.com.
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Last updated: June 2025
