With enabling technologies like social media, mobile apps, and other digital technologies paving the path to purchase, CPG foods companies are feeling the glare of the consumer spotlight. Shoppers today research, compare, and buy in ways that barely existed a decade ago, and they expect food brands to keep up.
The COVID-19 pandemic only intensified that pressure. Supply chains struggled, shelves emptied, and consumers spent far more time cooking at home, forming new habits and new brand relationships along the way. While 2020 was an unusual year by any measure, the category’s momentum is real: the market is still expected to grow 5.84% year-over-year to 2025.
Growth, though, doesn’t get shared out evenly. It goes to the brands that understand where consumer behavior is heading and get there first. That’s what this report is for.
This report will help you understand changing consumer behaviors surrounding packaged food products, such as evolving e-commerce, the desire for health and wellness, and increasing price sensitivity, to help you develop the best promotional opportunities and position your brand for success.
What You’ll Learn
How e-commerce is reshaping the category. Online grocery went from a niche convenience to a mainstream habit almost overnight. This report looks at how digital shopping is changing what consumers buy, how they discover new products, and what that means for how CPG food brands should show up online.
The rise of health and wellness. Consumers are reading labels more closely than ever, seeking out cleaner ingredients, functional benefits, and products that fit their lifestyle. You’ll see how the health and wellness trend is influencing purchase decisions across the packaged foods aisle, and where the opportunities lie for brands willing to adapt.
Growing price sensitivity. At the same time, shoppers are watching their spend. Understanding when consumers trade down, when they’ll pay a premium, and what actually drives their perception of value is essential for pricing and promotion decisions that protect both volume and margin.
Promotional opportunities that work. Bringing it all together, the report covers how to turn these behavioral shifts into practical promotional strategies, so your brand shows up in the right place, at the right price, with the right message.
Position Your Brand for What’s Next
Consumer behavior in packaged foods is moving fast, and the brands that thrive will be the ones reading the signals early. Download the report to get the insights you need to develop the best promotional opportunities and position your brand for success.
