We are excited to feature Alsu Vale, Senior Marketing Director at JLL, in our Speaker Interview series. Alsu will be speaking on the topic of Demand Generation in one of the upcoming panel discussions at The MarTech Summit London 2024. With her expertise in B2B marketing and demand generation, Alsu brings a wealth of knowledge and insights on driving growth through strategic marketing initiatives. We look forward to hearing her perspective on navigating today’s rapidly evolving MarTech landscape and the innovations shaping the future of real estate marketing.
About JLL
JLL is a leading global real estate services firm, specializing in commercial property and investment management. The company is known for its innovative solutions in real estate and its commitment to sustainability, helping clients navigate the complexities of property ownership, investment, and development. By combining cutting-edge technology and data intelligence with its world-renowned expertise, JLL sees the built environment as a powerful medium to drive positive change and unveil untapped opportunities for success.
Hear From Our Event Director, Catherine
Why we’re excited to have Bidfood at The MarTech Summit London 2024?
Catherine: I admire JLL’s commitment to sustainability, highlighted by initiatives like its carbon-neutral certification and advancements in green building practices. I’m also excited to hear from Alsu, a B2B marketing expert, about JLL’s innovative demand generation strategies.
Quick Q&A with Alsu
Could you please give us a quick introduction to yourself?
Alsu Vale, Senior Marketing Director at JLL. I’m a passionate marketer with 20 years of experience working in fast-paced legal and professional services environments. At JLL, I’m responsible for portfolio marketing and leading strategic marketing initiatives that drive business growth and enhance our brand presence in the commercial real estate sector.
Why did you choose to participate in this summit?
It’s an absolutely exciting time for marketing now. Never before have we had such ability to personalise, optimise and track performance of marketing efforts. It comes with its own challenges and increased pressure on marketing to be a revenue generation function. I’m particularly eager to hear from the impressive lineup of speakers about navigating these opportunities and challenges, especially in areas like AI-driven customer insights.
What is the one MarTech decision you made in 2024 that you’re most proud of?
First, I actively integrated JLL GPT into my workflow for handling routine tasks, which has significantly improved my efficiency. Second, we leveraged Bombora’s intent data in a recent campaign, resulting in more targeted outreach and an increase in engagement rates.
With the rapid changes in the MarTech landscape, how do you prioritize the data that provides the most value for demand generation at JLL?
There’s a very famous quote by W. Edwards Deming: “Data are not taken for museum purposes; they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any.” At JLL, we prioritise data points that provide a basis for action to improve demand generation efforts.
What upcoming developments in your industry are you most eager to explore? What trends or shifts in the market are you most looking forward to in the next year, and how do you plan to stay ahead of the curve?
AI and Machine Learning are at the forefront of my interest, particularly in how they’ll empower marketers to deliver more personalised experiences at scale. I’m especially keen on exploring predictive analytics in customer behaviour and its application in creating adaptive marketing campaigns. To stay ahead of the curve, we need a culture of continuous learning within our team. It’s crucial to remain open-minded and agile in this rapidly evolving landscape.
A big thank you to Alsu Vale and JLL for bringing their expertise to The MarTech Summit London 2024. We’re thrilled to learn from Alsu’s insights on demand generation and the evolving real estate sector. Stay tuned for a powerful session full of actionable strategies and fresh perspectives on MarTech!
See more MarTech Thoughts interview pieces here!
Join Us Now!
We are looking forward to meeting you in London on 12 & 13 November!
➡ Get tickets now! https://themartechsummit.com/london-registration
➡ Interested in becoming a partner? Don’t hesitate to get in touch with us at sponsor@themartechsummit.com.
➡ Group rates are available upon request for 3+ attendees. Get a quote at marketing@themartechsummit.com.
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Last updated: October 2024
