The past two years have forced marketers to adapt to a new normal: that nearly all
marketing today is digital and that delivering engaging audience experiences is essential to getting the insights we need to drive pipeline and revenue.
Webinars now play a critical role in engaging audiences throughout the buying journey. Even the use of the term “webinar” seems outdated as companies use webinars to deliver events of every size and type, including: talk shows, awards ceremonies, news-style broadcasts, conferences, summits, roadshows and more.
2021 saw growth in a few key areas. First, audience engagement during webinars overall is growing. Second, the use of video in webinars is becoming increasingly popular, with 64% of events turning the camera on.
Combined, these two elements highlight the evolution of webinars from simple
presentations into complex and engaging programming.
To understand how you can take action on 2021’s trends, ON24 have created the Webinar Benchmarks Report 2022. Read on to learn how webinars are being promoted, how attendees are interacting with webinars and how marketing practitioners like you can get more out of the experiences you create.