We are excited to feature Paula Fong, Director of Growth Marketing at Booking.com, in our Speaker Interview series. With over a decade of experience driving direct-to-customer marketing at one of the world’s leading digital travel platforms, Paula brings deep expertise in customer engagement, data-driven personalisation, and scalable growth strategies.
At The MarTech Summit Amsterdam, 2025, Paula will take the stage for a Fireside Chat | [Conversational Marketing] How to Build Conversations across Multiple Channels & Funnels that Keep You Closer to Your Customers?. She will share insights on how to effectively drive conversions through messages, emails, and calls, as well as how to scale personalised experiences that resonate with customers at every stage of the funnel.
About Booking.com
Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world’s leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), the platform connects millions of travellers with accommodations, flights, car rentals, attractions, and more. Booking.com is known for its customer-first approach, combining advanced technology, personalised communication, and global reach to make travel easier and more accessible for everyone.
Quick Q&A with Paula Fong
Could you please give us a quick introduction of yourself?
I’ve been with Booking.com for over 11 years in Amsterdam, in various marketing roles during this time. Currently, as Director of Growth Marketing, I’m responsible for leading our direct-to-customer marketing channels, which include email marketing, push notifications, and customer rewards and incentives.
Why did you choose to participate in The MarTech Summit Amsterdam?
A colleague who had attended before recommended it to me, and I thought, sure, why not? 🙂 This will be my first time attending, and I’m always open to opportunities to learn from others.
In your view, what is the biggest challenge currently facing Marketing Ops in the European region?
Navigating the complexity of data privacy regulations while enabling personalised, data-driven marketing at scale.
With marketing channels multiplying, how do you decide which platforms are best for building deeper customer relationships at each stage of the funnel?
Data, data, data. With the explosion of channels, the key isn’t to be everywhere, but to be where your customers are at the right time and with the right message.
What do you think is the biggest challenge companies face when trying to scale personalised experiences across the customer journey?
Unifying and operationalising customer data in a way that enables real-time, cross-channel personalisation, without breaking privacy rules or creating silos.
What advice would you give to marketers looking to align personalisation with efficiency, especially when working in large or global teams?
Treat it like a product. Have a clear and aligned global personalisation strategy, use a modular content approach, central data, smart automation, and importantly, governance in place – to allow for governed autonomy. Start small, scale what works, and always measure impact.
The MarTech Summit Amsterdam 2025 : Expanding Our Global Footprint
Join us on 19 June 2025 at Hotel Casa Amsterdam, a modern and stylish hotel located in the vibrant eastern part of Amsterdam, as we bring our globally recognised summit to the Netherlands’ business hub. The MarTech Summit in Amsterdam will gather the region’s most innovative minds in marketing technology.
This landmark English-language event marks our exciting expansion into the Dutch market, offering EMEA’s marketing leaders a fresh platform to explore the evolving MarTech landscape. We will dive deep into the integration of technology, data, and innovation that drive modern marketing success—all set against the backdrop of Amsterdam’s dynamic business ecosystem.
➡ Register now! https://themartechsummit.com/amsterdam-registration
➡ Interested in becoming a partner? Don’t hesitate to get in touch with us at sponsor@themartechsummit.com.
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Last updated: May 2025
