This white paper created in collaboration between ADA and Treasure Data examines how widespread digitisation is driving the next evolution in retail. Customer journeys are becoming progressively more complex, and consequently, brands in Asia are increasingly turning to Customer Data Platform (CDP) to address the challenges with Omnichannel and create a strong data foundation. Learn how retailers are driving real business value with CDP. This white paper covers:

· Retail Omnichannel trends in Asia

· Why CDP should be at the centre of your Omnichannel strategy

· Retail CDP case studies by Parco & Stripe