The APAC Track of the Global Virtual MarTech Summit, held on February 21, 2024, marked a revitalizing beginning to our extensive journey of exploration and connection within the vibrant MarTech community. With insights shared by over 25 speakers from diverse industries and regions, covering crucial topics such as Marketing Campaigns and Localization, AI Data and Insight, E-Commerce, CX/Customer Engagement, Data Security, and MarTech Insights, the summit provided invaluable knowledge. With a strong presence of 1000+ attendees, notably over 97% in leadership roles, and a substantial representation from companies with over 500 employees, the summit offered a diverse and enriching experience for all involved.
Summit Screenshot 1. Panel Discussion
Summit Screenshot 2. Fireside Chat
Audience Insights
To begin with, let’s shift the spotlight to our invaluable audience. Let us explore some industry-shaping insights by examining the results of the poll questions.
The significant portion of attendees recognising their proficiency in utilizing marketing automation for organizational communications, with over 40% indicating confidence, suggests a growing maturity in leveraging these technologies, while the over 30% beginning to explore signifies a potential for further growth and optimization in this area.
The majority belief among over 50% of attendees regarding their organization’s compliance with privacy and data protection regulations reflected a substantial level of confidence in their digital trust practices, while the acknowledgment from 27% affirming their commitment to privacy underscored ongoing efforts within the community towards ensuring data security and integrity.
The overwhelmingly positive response from 96% of attendees underscored the critical role of AI in enhancing data enrichment processes, paving the way for hyper-personalized experiences in customer interactions.
The preference for Net Promoter Score (NPS) as the key metric, utilized by nearly 40% of attendees, highlights its significance in gauging the combined success of both CX and UX, with Customer Satisfaction Score (CSS) also being a notable measure among attendees.
Over 97% of attendees agreed that data and insights are effective in driving revenue generation within the e-commerce sector.
Summit Highlights
In addition to the thought-provoking questions and findings mentioned above, we are excited to present the MarTech community’s favourite part, the notable quotes and key takeaways highlighted from the summit:
“While we continue to rely on the physical labor force for customer interactions, it’s essential to develop a data collection pipeline. It’s crucial to recognize that enhancing AI models requires a minimum of 3-6 months of data input, along with robust data governance ensuring cleanliness and completeness.” – Faith Benjaathonsirikul, Head of Omnichannel, GSK
“With enriched data, marketers can personalize their marketing efforts. The company can segment the audience based on various criteria and deliver highly targeted messages that resonate with individuals on a personal level.” – Chanuttita Chitmanasak, Regional CRM & Marketing Automation Lead, East Asia & Australia, Michelin
“Security is a key pillar of trust. Being transparent about what data is being collected and why is essential. Reliability in online transactions—is our company delivering accurate product information, delivery timelines, and service support when customers buy online? Privacy—Providing customers with an easy way to opt out goes a long way in maintaining digital trust.” – Nupur Tiwari, Senior Product Marketing Manager, Dell Technologies
“No business can survive without its customers. It’s important to champion the Voice of the Customer (VoC) by continuously collecting customer feedback in both qualitative and quantitative forms. Data is useless without application, so it’s vital to incorporate that feedback into the overall customer experience to ensure customer satisfaction and business continuity.” – Nicole Chin, Head of Marketing Technology, CRM & Product Growth, Mindvalley
“Gen AI is starting to pick up, but what’s even more important is the quality of interactions and engagements happening online, which includes brand safety. Plus, full-funnel marketing with clearer attribution.”- Roche Vandenberghe, Chief Marketing & Digital Business Officer, FWD Life Insurance
Key Takeaways:
Throughout the summit, our team has consolidated crucial insights shared by our exceptional speakers, and here are the key takeaways:
- Digital Trust and Business Sustainability: When addressing user concerns, it’s essential to strike a balance between personalization and privacy. Transparency is key in fostering trust. Therefore, openly communicate with customers about data collection and usage practices. Finally, prioritize implementing optimal standards for storing and safeguarding customer data to uphold their privacy and security.
- AI-driven Strategies and Challenges: AI enhances marketing strategies by automating consumer journeys, improving campaign efficiency, and elevating customer experiences while also facilitating better decision-making. Key technical challenges include translating business problems into AI-enabled solutions, maintaining data hygiene, and enriching data.
- Integrating Customer Experience (CX) & User Experience (UX) Strategies: Sustainable growth from business can be achieved by combining the proper strategy and how we get closer to customers and the market. Understanding them is important not only to produce profit but also to build advocacy and trust. Therefore, investing in understanding and enhancing both CX and UX is not just a competitive advantage but a fundamental imperative for businesses aiming to thrive in an ever-evolving market landscape.
- Customer-Centric MarTech Approach: To maximize the value of MarTech, it is crucial to align with evolving customer needs, letting them guide businesses’ strategies. Placing people at the forefront of technology and data decisions is essential for optimizing ROI on MarTech resources.
With advancements and innovations constantly reshaping the marketing landscape, staying abreast of emerging technologies and trends is imperative for businesses striving to maintain their competitive edge. Looking forward, we envision the Global Virtual MarTech Summit remaining a cornerstone event for MarTech professionals, fostering continued growth, collaboration, and excellence in the years ahead.
Thank you again for being a part of this year’s first Global Virtual MarTech Summit. Your participation and engagement have truly enriched the experience for everyone involved. For those who couldn’t attend the live sessions or wish to revisit the insightful discussions and presentations, we invite you to access the on-demand content or BEETc On-Screen on our learning platform. Let’s continue to connect, learn, and grow together, fostering innovation and excellence in the ever-evolving landscape of marketing technology. We look forward to welcoming you again at future events. Stay tuned!
Join us for our upcoming Global Virtual MarTech Summit featuring an all-new agenda, spanning across both the APAC and EMEA regions. Check more details below:
Of course, there are more exciting in-person events throughout the year:
- The MarTech Summit Asia, 23 & 24 April 2024
- The MarTech Summit Jakarta, 26 June 2024
- The MarTech Summit Manila, 3 July 2024
- The MarTech Summit Hong Kong, 9 July 2024
Secure your seats now!
Lastly, enjoy the Summit Trailer we had on YouTube for the Global Virtual MarTech Summit and follow our social media accounts to see our upcoming updates!
By: Namsa Kangzhu
By: Namsa Kang, Dec 2023
